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Ontario College Advanced Diploma

Business Administration – Marketing

Duration

Co-op | 3 yrs (6 semesters)

3 yrs (6 semesters)

Location

Hazel McCallion Campus

(Mississauga)

Advance your marketing skills through electives and experience.

Program Overview

Broaden or specialize your marketing expertise

Customize your education by choosing courses that fit your goals and interests! Third-year electives include business innovation, content marketing, leadership development, search engine marketing, entrepreneurship, sales account management and more. Specialize in certain areas or broaden your marketing knowledge — the choice is yours. Electives are constantly updated to reflect industry demands.

Gain experience and build industry connections

Experiential learning is at the core of our Business Administration – Marketing advanced diploma. You’ll work with your peers on various activities, case studies and projects, including development of a marketing plan for a real-world industry client. You can also gain additional experience through an optional co-op placement, which may lead to employment opportunities after you graduate.

Work towards your marketing degree and other certification

When you graduate, you’ll have earned 15 credits towards a Sheridan Honours Bachelor of Business Administration (Marketing Management) degree — which you can complete part-time while you work. You can also apply for a Professional Sales Certificate from the Canadian Professional Sales Association (CPSA) if you’ve completed five core courses that align with the CPSA’s Competency Framework.

Extracurricular opportunities

The Sheridan marketing experience extends beyond the classroom. You'll have the opportunity to get involved in a variety of extracurricular activities and student-run organizations such as the Marketing Association, Business Council and Sheridan Student Union. You can also join other business students in Enactus and Toastmasters clubs, and you'll have the opportunity to represent the college at events such as the Ontario Colleges Marketing Competition (OCMC).

Study in Brampton or Mississauga for your first two years

All courses in the first and second year of Sheridan’s Business Administration – Marketing advanced diploma program are offered at both our Davis Campus in Brampton and our Hazel McCallion Campus (HMC) in Mississauga. Third-year courses are taught exclusively at HMC.

PBAMK

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga

Davis Campus

7899 McLaughlin Road,  Brampton


Helpful links

Program Summary

Courses

Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.

  • CODETITLECREDITS
    ACCG 16971Introductory Accounting 13
    MKTG 19439Marketing 13
    HRMT 16127Human Resources Management 13
    MATH 16269Business Math 13
    APPL 19402Computer Applications for Business3
     General Education Course (Open)3
    Total:18
  • CODETITLECREDITS
    MKTG 10625Marketing 23
    ECON 13936Microeconomics3
    FINA 11079Finance3
    COMM 12423Business Communications3
    INFO 10514 Using Business Information Systems3
     General Education Course (Open)3
    Total:18
  • CODE TITLE CREDITS
    MKTG 27583 Marketing Analysis and Planning 3
    FINA 22289 Marketing Financial Analysis 3
    SALE 24565 Professional Selling 3
    COMM 25586 Marketing Report Writing 3
    ECON 22358G Macroeconomics 3
    MKTG 25586 Visual Communication Technology 3
    COWT 10022 Cooperative Education Forum (Co-op students only) 1
    Total: 19
    COWT Co-op Work Term (Co-op students only) 7
  • CODETITLECREDITS
    MKTG29149Managing Marketing Opportunities 13
    MATH 29999Marketing Statistics3
    BUSM 14717Marketing Ethics and Law3
    ADVG 20905Marketing Promotion Management3
    BUSM 13551The Professional Edge3
    MKTG 20261 Digital Platforms 13
    Total:18
    COWTCo-op Work Term (Co-op students only) 7
  • CODETITLECREDITS
    MKTG 39911Marketing Management 13
    MKTG 31250Marketing Research3
    BUSM 35436Business Cases3
    MKTG 39999Digital Marketing Strategy3
    MKTG 32733Data-Driven Marketing Analytics3
     Marketing Elective (see options below) 3
    Total:18
  • CODE TITLE CREDITS
    MKTG 36678 Marketing Management 2 3
    BUSM 37718 Applied Business Management 3
    MKTG 36678 Managing Market Opportunities 2 3
      Marketing Elective (see options below) 3
      Marketing Elective (see options below) 3
      General Education Course (Open) 3
    Total: 18
  • CODE TITLE CREDITS
    SALE 37725 Sales Account Management 3
    ADVG 35785 Integrated Marketing Communications 3
    MKTG 20480 Customer Relationship Management 3
    BUSM 34074 Entrepreneurship 3
    BUSM 25288 Leadership Development 3
    BUSM 24310 Business Creativity & Innovation 3
    MGMT 27907 Project Management in Business 3
    MKTG 26392 Search Engine Marketing 3
    HRMT33111  Organizational Behaviour 3

Courses subject to change.

Find course details:

Courses subject to change.

Find course details:

Courses subject to change.

Find course details:

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga

Davis Campus

7899 McLaughlin Road,  Brampton


Helpful links

Program Summary

Admission Requirements

Program Eligibility

Ontario Secondary School Diploma or equivalent, including these required courses:

  • One English, Grade 12 (ENG4C or ENG4U), minimum 60%

plus

  • One Mathematics, Grade 12 (C or U) or mathematics, Grade 11 (M or U*) *MBF3C does not meet this requirement.
  • Minimum 65% overall average required for PBUSP, PBAMK, PBUMK
  • Minimum 70% overall average required for PBAMC

or

Mature student status.

Applicant Selection

Eligible applicants are selected on the basis of previous academic achievement (the average of their six highest senior-level credits, including required courses).

Applicants who do not meet the admission requirements for this program will be assessed and advised individually and may be considered for other, related programs.

Transferring from an Ontario College

Business students who have successfully completed one or two years of their program can easily transfer their credits to another college in the province. A system-wide agreement is in place at Sheridan and other colleges, permitting students to transfer among all college business programs across Ontario. The agreement means that business students in programs such as Business General, Human Resources, Accounting and Marketing will receive full credit for their completed courses. Given the high enrolment of business programs, these pathways provide additional flexibility for a significant number of students. Interested students should apply at ontariocolleges.ca using the appropriate program entry level at the new college. For more information, email infosheridan@sheridancollege.ca

English Language Proficiency

All applicants whose first language is not English must meet Sheridan’s English proficiency requirements.

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga

Davis Campus

7899 McLaughlin Road,  Brampton


Helpful links

Program Summary

Career Opportunities

In addition to building a strong foundation of general marketing knowledge, our Business Administration – Marketing advanced diploma also teaches you specialized marketing concepts. Industry projects, case-based learning and optional co-op prepare you for employment in roles such as:

  • Associate Brand Manager
  • Sales Account Manager
  • Business Development Analyst
  • Digital Marketing Analyst
  • Content Marketing Manager
  • SEO/SEM Manager
  • Insights Analyst
  • Direct Marketing Manager

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga

Davis Campus

7899 McLaughlin Road,  Brampton


Helpful links

Program Summary

Co-op

Students enter this program in either the Co-op or non-Co-op program. Continuation in the Co-op program is conditional on maintaining the established minimum required academic standard. The program-specific academic standard required for participation in Co-op can be found here: Academic Standards for Co-op and Internship. If there are seats available, students in the non-Co-op program may have the opportunity to apply to the Co-op program at the end of first year. This would be a competitive process with limited seats available. Students in the Co-op program are eligible to complete two Co-op work terms prior to graduation.

Co-operative Education is a form of work-integrated learning that links classroom learning with paid or unpaid work experience within a professional environment. Co-op work terms are related specifically to the academic studies of each student. The work terms provide an opportunity to learn by doing. You’ll apply theory to practice, develop a meaningful view of the working world, and cultivate an awareness of yourself as a professional.

Students receive in-class and 1-on-1 career education support to help prepare for the work term. The Co-op component is delivered by Sheridan’s Co-operative Education Office, which facilitates over 1,800 Co-op/Internship work terms per year Sheridan-wide.

Learn more about Cooperative Education and Internships at Sheridan.

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga

Davis Campus

7899 McLaughlin Road,  Brampton


Helpful links

Program Summary

Degree Completion

Students working at a computer station

If you have a diploma or advanced diploma in business, you may be eligible for one of our “Degree Completion” programs.

Take advantage of this unique opportunity to apply your diploma credits toward a Sheridan degree.

Degree Completion allows you to:

✔ Build on your diploma
✔ Get your degree in less time
✔ Advance your career

Find out how it works

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga

Davis Campus

7899 McLaughlin Road,  Brampton


Helpful links

Program Summary

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • Develop a marketing plan that will meet the needs or goals of a business or organization.
  • Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
  • Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
  • Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
  • Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
  • Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  • Conduct market research to provide information needed to make marketing decisions.
  • Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
  • Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
  • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
  • Develop learning and development strategies to enhance professional growth in the field.
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  • Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  • Apply the principles of business ethics and corporate social responsibility to business decisions.

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga

Davis Campus

7899 McLaughlin Road,  Brampton


Helpful links

Program Summary

Internship

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga

Davis Campus

7899 McLaughlin Road,  Brampton


Helpful links

Program Summary

Program Fees

Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.

The fees shown here are for the 2021–2022 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website.

Program Fees

Fees for this program are paid to the University of Toronto Mississauga.

Program Fees

Fees for this program are paid to Brock University.

Program Fees

Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.

For Canadian Students

The fees shown here are for the 2021-2022 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website. For English Language Studies, depending on your level placement, your program completion time may differ.

For International Students

The fees shown here are for Fall 2021, and are subject to change. The English Language Studies program is offered to international students in 7-week sessions. The fees displayed are for each 7-week session and include tuition and health insurance. Depending on your level placement, your program completion time may differ.

Fees For Canadian Students

Fees for Canadian students

$4,198.75
Fees for International Students

Fees for International students

$17,989.75

Financial Aid & Awards

Your education is a big investment, and we're here to help! Keep an eye on our Financial Aid & Awards page for regular updates, and check out these important links:

All new international students beginning their studies in the Fall 2021 or Winter 2022 semesters will receive an entrance scholarship ranging from $1,000 to $2,000.

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $1,000 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $1,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $2,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Bursaries for Grade 12 Students Pursuing Studies Toward a Career in Law

The annual Bursary Program for grade 12 students pursuing careers in the justice sector at an Ontario university or college is now open! Bursaries are offered by the Association of Justices of the Peace of Ontario (AJPO), the Association of Ontario Judges (AOJ) and the Ontario Superior Court Judges’ Association (OSCJA). Each association offers one bursary per year in each of their judicial regions for a total of 22 bursaries province-wide!

Applications close on May 26. Spread the word to students! Visit the Bursary web page for more information.

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga

Davis Campus

7899 McLaughlin Road,  Brampton


Helpful links

Program Summary

Frequently Asked Questions

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga

Davis Campus

7899 McLaughlin Road,  Brampton


Helpful links

Program Summary

Labs & Technology

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga

Davis Campus

7899 McLaughlin Road,  Brampton


Helpful links

Program Summary

Financial Planning Certification

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga

Davis Campus

7899 McLaughlin Road,  Brampton


Helpful links

Program Summary

Professional Sales Certificate

CPSA accreditation logo 

Upon graduation, Pilon School of Business marketing students have the ability to earn a professional certificate from the Canadian Professional Sales Association (CPSA). Students in the marketing diploma program who complete five core courses that align with the CPSA Competency Framework will be eligible to apply for the Professional Sales Certificate from the CPSA.

The five core courses are:

  1. Professional Selling - SALE 24565
  2. Business Communications - COMM 12423
  3. Marketing Financial Analysis – FINA 22289
  4. Marketing Ethics & Law – BUSM 14717
  5. Professional Edge – BUSM 13551

Students who earn the CPSA Institute Sales Certificate are eligible to apply for the Sales Excellence Award.  In addition to the awarded cash prize, students can use this example of outstanding achievement as a portfolio builder and professional proof you demonstrate the assets of a rising star in the Sales profession. 

Learn more about the CPSA's Professional Sales Certificate.

The CPSA Institute Sales Certificate can also help graduating students move toward the Certified Sales Associate (CSA) professional designation, which they become eligible for once they have obtained a minimum of 6 months of verified sales experience. The CSA positions graduates for even greater success in the future. 

Learn more about the CPSA's Certified Sales Associate (CSA) designation.

Take a virtual campus tour

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga

Davis Campus

7899 McLaughlin Road,  Brampton


Helpful links

Program Summary

Program Transition

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga

Davis Campus

7899 McLaughlin Road,  Brampton


Helpful links

Program Summary

Earn your Masters degree

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga

Davis Campus

7899 McLaughlin Road,  Brampton


Helpful links

Program Summary

Transfer Opportunities

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga

Davis Campus

7899 McLaughlin Road,  Brampton


Helpful links

Program Summary

Clinical Placements

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga

Davis Campus

7899 McLaughlin Road,  Brampton


Helpful links

Program Summary

Articulation Agreements

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga

Davis Campus

7899 McLaughlin Road,  Brampton


Helpful links

Program Summary

Program availability

Ontario College Advanced Diploma

Co-op

Full-time 3 years Program code: PBAMC

Ontario College Advanced Diploma
Start date Campus Status
Sep 2021 Hazel McCallion Campus (Mississauga) Available

Ontario College Advanced Diploma

Full-time 3 years Program code: PBAMK

Ontario College Advanced Diploma
Start date Campus Status
Sep 2021 Davis Campus (Brampton) Available
Sep 2021 Hazel McCallion Campus (Mississauga) Available
Jan 2022 Davis Campus (Brampton) Available
Jan 2022 Hazel McCallion Campus (Mississauga) Available

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We’re happy to help with any questions you may have. Give us a call at any of these numbers and select Option 4 after the prompt, or simply fill out the contact form and we’ll get back to you as soon as possible.

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