3 yrs (6 semesters)
Hazel McCallion Campus
Fees & Financial Aid
Labs & Technology
Financial Planning Certification
Professional Sales Certificate
Earn your Masters degree
For the Winter 2021 semester, this program will be delivered entirely through remote learning. View delivery modes for all programs.
Get the skills you need to excel in the fast-paced world of advertising.
Master the fundamentals you need to succeed in advertising and marketing
In Advertising and Marketing Communications – Management, you’ll learn the fundamentals of campaign planning and the creative process. You’ll use industry software to interpret market research, develop strategies and learn basic design and copywriting. You'll engage in the planning, buying and selling of media for digital and traditional platforms. These skills are just the beginning!
Take advanced communications courses and get hands-on experience
In third year, you’ll take advanced advertising and marketing courses such as Creative Branding, Media Management, Advertising Campaign Management and Global Communications. You’ll also put everything you’ve learned into practice with a specialty Capstone project. In this portfolio-building project, you’ll develop a campaign proposal for a real business client from the community.
Get work experience before you graduate with an advertising internship
Our mandatory 10-week marketing or advertising internship gives you valuable real-world work experience before you graduate. This field placement will also give you the chance to network, building contacts and connections in the communications field.
Work in an immersive learning environment with experienced faculty
Our goal is to make sure you’re work-ready by graduation. Learning in classrooms that mimic the modern workplace, you’ll engage in individual and group projects, hone your professionalism and pitching skills in every presentation, and even perfect the art of writing business emails and social media posts.
"When Advertising and Marketing students graduate, they enter the job market with a competitive advantage because of the relevant courses, immersive field placements and unique industry reviewed curriculum. Courses at Sheridan focus both on foundational basics of advertising and current industry skills like digital media buying, including programmatic trading. Not only do students learn in classrooms from well-respected industry professionals and academics, but they also get to experience what they learn in real-world simulations and in-location placements."
– Gah-Yee Won, Director, Global Media & Marketing Science, Scotiabank
Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.
CODE TITLE CREDITS ADVG 17005 The Business of Advertising 3 ADVG 19254 The Creative Process 3 ADVG 18508 Message Delivery Channels 3 APPL 19402 Computer Applications for Business 3 COMM 19999 Essential Communications 3 General Education Course 3 Total: 18
CODE TITLE CREDITS ADVG 18846 Market Analysis 3 ADVG 15538 Advertising Art Direction & Design 3 ADVG 15490 Programmatic and Digital Media 3 ADVG 10846 Advertising Metrics 3 MKTG 19509 Marketing Fundamentals for Advertising 3 HUMN 14857G Creative Thinking: Theory and Practice 3 Total: 18
CODE TITLE CREDITS ADVG 18073 Consumer Research Advertising Planning 3 ADVG 20417 Brand Storytelling 3 ADVG 23623 Strategic Media Planning 3 MKTG 27545 Integrated Campaign Fundamentals: Sales Promotion, Digital and Direct Marketing 3 SALE 19240 Business Development in a Digital Culture 3 General Education Course (Open) 3 Total: 18
CODE TITLE CREDITS ADVG 25805 Professional Development and Career Preparation 3 ADVG 26783 Creative Content Development 3 ADVG 27906 Strategic Media Delivery 3 MKTG 29599 Integrated Campaign Strategy: Public Relations and Publicity 3 SALE 23127 Advanced Business Development 3 ADVG 27028 Emerging Trends in Advertising 3 Total: 18
CODE TITLE CREDITS ADVG 34311 Strategic Consumer Insights for Campaign Planning 3 ADVG 23672 Creative Branding 3 ADVG 33551 Communication Channel Planning 3 MKTG 32115 Integrated Communications Plan: Capstone 3 ADVG 36834 The Art & Business Science of Digital 3 General Education Course (Open) 3 Total: 18
CODE TITLE CREDITS ADVG 30678 Marketing Communications Account Coordinator Simulation 18 OR FLPL 38109 Field Placement 18 Total: 18
Courses subject to change.
Find course details:
Ontario Secondary School Diploma or equivalent, including these required courses:
- One English, Grade 12 (ENG4C or ENG4U) with a minimum of 60%
- Minimum 65% overall average
Eligible applicants are selected on the basis of previous academic achievement (the average of their six highest senior-level credits, including required courses).
Applicants who do not meet the admission requirements for this program will be assessed and advised individually and may be considered for other, related programs.
*Course duration for September starts is two academic years. Course duration for January starts is 16 months continuous.
English Language Proficiency
All applicants whose first language is not English must meet Sheridan's English Proficiency Requirements.
Sheridan's Advertising and Marketing Communications – Management graduates are known for their advanced understanding of strategies and a high level of professionalism. Combining creative thinking with refined business skills, you'll be well-equipped to begin an exciting career!
Here are some jobs you might find:
- Communications Specialist
- Digital Marketing Coordinator
- Digital Account Coordinator
- Digital Content Coordinator
- Digital Account Manager
- Campaign Manager
- Assistant Digital Buyer
- Assistant Programmatic Buyer
The graduate has reliably demonstrated the ability to:
- Determine, analyze and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.
- Perform a market segmentation analysis, determine the organization's target market/audience and define the consumer behaviour of each segment.
- Develop an integrated advertising and marketing communications plan and persuasively present and defend it.
- Evaluate the effectiveness of integrated advertising and marketing communications initiatives.
- Develop advertising and marketing communications material in compliance with current Canadian legislation, industry standards and business practices.
- Develop creative solutions to address advertising and marketing communications challenges.
- Plan, implement, monitor and evaluate projects by applying principles of project management.
- Complete all work in a professional, ethical and timely manner.
Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.
The fees shown here are for the 2020–2021 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website.
Fees for this program are paid to the University of Toronto Mississauga.
Fees for this program are paid to Brock University.
Fees for Canadian students$4,203.05
Fees for International students$17,044.05
Sheridan Degree Entrance Scholarship
Sheridan is pleased to provide an entrance scholarship in the amount of $1,000 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.
Sheridan Degree Entrance Scholarship
Sheridan is pleased to provide an entrance scholarship in the amount of $1,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.
Sheridan Degree Entrance Scholarship
Sheridan is pleased to provide an entrance scholarship in the amount of $2,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.
Ontario College Advanced Diploma
Full-time 3 years Program code: PAMCM
|Jan 2021||Hazel McCallion Campus (Mississauga)||Available|
|Sep 2021||Hazel McCallion Campus (Mississauga)||Available|
|Jan 2022||Hazel McCallion Campus (Mississauga)||Available|
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