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Advertising-Marketing Communications students looking at a computer

Ontario College Advanced Diploma

Advertising and Marketing Communications – Management

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

(Mississauga)

For details on how Sheridan programs will be delivered in upcoming semesters, please review our Fall 2022 Program Delivery Modes.

Get the skills you need to excel in the fast-paced world of advertising.

Program Overview

Master the fundamentals you need to succeed in advertising and marketing

In Advertising and Marketing Communications – Management, you’ll learn the fundamentals of campaign planning and the creative process. You’ll use industry software to interpret market research, develop strategies and learn basic design and copywriting. You'll engage in the planning, buying and selling of media for digital and traditional platforms. These skills are just the beginning!

Take advanced communications courses and get hands-on experience

In third year, you’ll take advanced advertising and marketing courses such as Creative Branding, Media Management, Advertising Campaign Management and Global Communications. You’ll also put everything you’ve learned into practice with a specialty Capstone project. In this portfolio-building project, you’ll develop a campaign proposal for a real business client from the community.

Get work experience before you graduate with an advertising internship

Our mandatory 10-week marketing or advertising internship gives you valuable real-world work experience before you graduate. This field placement will also give you the chance to network, building contacts and connections in the communications field.

Get access to resources from the Canadian Marketing Association

Logo for Canadian Marketing Association

All Sheridan students can sign up for membership with the Canadian Marketing Association (CMA) by using their Sheridan email address. The CMA provides access to:

  • Exclusive events and member pricing
  • Professional development opportunities
  • Exclusive content, including guides, whitepapers and research reports
  • Networking opportunities with the top marketing talent in Canada
  • CMA NXT postsecondary career planning resources

This program meets the educational prerequisite needed for entry to the CMA's Chartered Marketer program.

Work in an immersive learning environment with experienced faculty

Our goal is to make sure you’re work-ready by graduation. Learning in classrooms that mimic the modern workplace, you’ll engage in individual and group projects, hone your professionalism and pitching skills in every presentation, and even perfect the art of writing business emails and social media posts.

"When Advertising and Marketing students graduate, they enter the job market with a competitive advantage because of the relevant courses, immersive field placements and unique industry reviewed curriculum. Courses at Sheridan focus both on foundational basics of advertising and current industry skills like digital media buying, including programmatic trading. Not only do students learn in classrooms from well-respected industry professionals and academics, but they also get to experience what they learn in real-world simulations and in-location placements."

– Gah-Yee Won, Director, Global Media & Marketing Science, Scotiabank

PAMCM

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Degree Entrance Scholarship Available

Once you’ve applied for admission to this program, we’ll automatically consider you for this award.

Courses

Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.

  • CODETITLECREDITS
    ADVG 17005The Business of Advertising3
    ADVG 19254The Creative Process3
    ADVG 18508Message Delivery Channels3
    APPL 19402Computer Applications for Business3
    COMM 19999Essential Communications 3
    General Education Course3
    Total:18
  • CODE TITLE CREDITS
    ADVG 18846 Market Data Analysis 3
    ADVG 15538 Advertising Art Direction & Design 3
    ADVG 15490 Programmatic and Digital Media 3
    ADVG 10846 Advertising Metrics 3
    MKTG 19509 Marketing Fundamentals for Advertising 3
    HUMN 14857G Creative Thinking: Theory and Practice 3
    Total: 18
  • CODETITLECREDITS
    ADVG 18073Consumer Research Advertising Planning3
    ADVG 20417Brand Storytelling3
    ADVG 23623Strategic Media Planning3
    MKTG 27545Integrated Campaign Fundamentals: Sales Promotion, Digital and Direct Marketing3
    SALE 19240Business Development in a Digital Culture3
     General Education Course (Open)3
    Total:18
  • CODETITLECREDITS
    ADVG 25805Professional Development and Career Preparation3
    ADVG 26783Creative Content Development3
    ADVG 27906Strategic Media Delivery 3
    MKTG 29599Integrated Campaign Strategy: Public Relations and Publicity3
    SALE 23127Advanced Business Development3
    ADVG 27028Emerging Trends in Advertising3
    Total:18
  • CODETITLECREDITS
    ADVG 34311Strategic Consumer Insights for Campaign Planning3
    ADVG 23672Creative Branding3
    ADVG 33551Communication Channel Planning3
    MKTG 32115Integrated Communications Plan: Capstone3
    ADVG 36834The Art & Business Science of Digital3
         General Education Course (Open)3
    Total:18
  • CODETITLECREDITS
    ADVG 30678Marketing Communications Account Coordinator Simulation18
     OR 
    FLPL 38109Field Placement18
    Total:18

Courses subject to change.

Find course details:

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Admission Requirements

Program Eligibility

Ontario Secondary School Diploma or equivalent, including these required courses:

  • One English, Grade 12 (ENG4C or ENG4U) with a minimum of 60%
  • Minimum 65% overall average

or

Mature student status.

Applicant Selection

Eligible applicants are selected on the basis of previous academic achievement (the average of their six highest senior-level credits, including required courses).

Applicants who do not meet the admission requirements for this program will be assessed and advised individually and may be considered for other, related programs.

*Course duration for September starts is two academic years. Course duration for January starts is 16 months continuous.

English Language Proficiency

All applicants whose first language is not English must meet Sheridan's English Proficiency Requirements.

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Career Opportunities

Sheridan's Advertising and Marketing Communications – Management graduates are known for their advanced understanding of strategies and a high level of professionalism. Combining creative thinking with refined business skills, you'll be well-equipped to begin an exciting career!

Here are some jobs you might find:

  • Communications Specialist
  • Digital Marketing Coordinator
  • Digital Account Coordinator
  • Digital Content Coordinator
  • Digital Account Manager
  • Campaign Manager
  • Assistant Digital Buyer
  • Assistant Programmatic Buyer

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Co-op

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Degree Completion

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • Determine, analyze and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.
  • Perform a market segmentation analysis, determine the organization's target market/audience and define the consumer behaviour of each segment.
  • Develop an integrated advertising and marketing communications plan and persuasively present and defend it.
  • Evaluate the effectiveness of integrated advertising and marketing communications initiatives.
  • Develop advertising and marketing communications material in compliance with current Canadian legislation, industry standards and business practices.
  • Develop creative solutions to address advertising and marketing communications challenges.
  • Plan, implement, monitor and evaluate projects by applying principles of project management.
  • Complete all work in a professional, ethical and timely manner.

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Internship

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program Fees

Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.

The fees shown here are for the 2022–2023 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website.

Fees For Canadian Students

Fees for Canadian students

$4,444.19
Fees for International Students

Fees for International students

$18,218.19

Financial Aid & Awards

Your education is a big investment, and we're here to help! Keep an eye on our Financial Aid & Awards page for regular updates, and check out these important links:

International Entrance Scholarship

All new international students beginning their full-time postsecondary studies (ESL excluded) in Spring 2022, Fall 2022 or Winter 2023 semesters in Year 1 (Semester 1) will receive an entrance scholarship ranging from $1,000 to $2,000.

Bursaries for Grade 12 Students Pursuing Studies Toward a Career in Law

The annual Bursary Program for grade 12 students pursuing careers in the justice sector at an Ontario university or college is now open! Bursaries are offered by the Association of Justices of the Peace of Ontario (AJPO), the Association of Ontario Judges (AOJ) and the Ontario Superior Court Judges’ Association (OSCJA). Each association offers one bursary per year in each of their judicial regions for a total of 22 bursaries province-wide!

Applications close on May 27, 2022. Spread the word to students! Visit the Bursary web page for more information.

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Frequently Asked Questions

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Labs & Technology

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Financial Planning Certification

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Professional Sales Certificate

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program Transition

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Earn your Masters degree

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Transfer Opportunities

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Clinical Placements

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Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Computer Science Specializations

In our Honours Bachelor of Computer Science program, you'll learn foundational skills that prepare you to work in any area of computer science. But you’ll also have the chance to specialize in one of four emerging fields that interests you the most.

In the first year of the program, you’ll be introduced to each of these four fields: cloud computing, data analytics, game engineering, and network engineering.

Then, you’ll focus your studies on your selected specialization. You’ll take eight courses in your specialization of choice, gaining specific skills that are not taught in traditional diploma and degree programs. Your computer science specialization will give you a competitive advantage when you graduate.

You can specialize in one of the following fields:

  • Get a deeper understanding of cloud computing — the delivery of computing system resources such as software, databases, servers, data storage, and more — over the Internet. Learn the advantages and disadvantages of private, hybrid or public cloud delivery.

    Specialized Courses
    • Internet of Things
    • Storage Systems
    • Virtualization
    • Cloud Infrastructure
    • Distributed & Parallel Computing
    • Security & Privacy in the Cloud
    • Cloud Economics
    • Cloud Monitoring & Governance
    Specialized Career Opportunities
    • Cloud Software Engineer: Develop large-scale production clouds.
    • Cloud Developer: Create new cloud services and improve current cloud products.
    • Cloud Automation Specialist: Design and implement automated technologies and processes that support your employer’s cloud offerings.
    • Cloud Architect: Use software development and information technology skills to build hybrid DevOp platforms that leverage your employer’s web services, cloud and on-premise data centres.
    • Systems Administrator – Cloud Operations: Automate, organize, monitor and maintain all of your employer’s cloud-based systems.
    • Cloud Services Adviser: Sell and market various cloud solutions, such as Office 365 or Watson analytics.
  • Learn how to apply statistical analysis, data mining and other advanced techniques to draw new and useful insights from large data sets. Confidently interpret and share information about the data patterns you discover.

    Specialized Courses
    • Business Processes
    • Data Analysis & Visualization 1
    • Big Data Management & Processing
    • Data Analysis & Visualization 2
    • Data Warehouse Design & Implementation
    • Machine Learning Techniques
    • Data Mining
    • Business Communication
    Specialized Career Opportunities
    • Data Scientist: Perform data analysis and develop and implement predictive models.
    • Data Architect: Design and implement big data solutions that support the Data Warehouse Environment (DWE).
    • Data Analyst: Apply current technologies, concepts and methodologies to build development projects that integrate various data sources.
    • Data Developer: Use Big Data architectures to migrate data from various databases, implement latest technologies and meet functional and technical requirements.
    • Big Data Platform Engineer: Design, build and administer platforms that combine several big data applications and utilities within a single solution.
  • Master the algorithmic, programming and mathematical techniques used to develop software components for computer games.

    Specialized Courses
    • Gameplay Programming 1
    • Game Engine Architecture
    • Gameplay Programming 2
    • Computer Graphics & Animation
    • Artificial Intelligence for Games
    • Game Tools and Data-Driven Design
    • Multiplayer Games
    • Games in Emerging Technologies & Hardware
    Specialized Career Opportunities
    • Game Developer: Design new games, including art and animation, or write programs to implement a game.
    • Gameplay Programmer: Enhance computer games with gameplay features that improve the user experience.
  • Learn the specialized skills needed to plan, construct, optimize and manage the computer networks that businesses and organizations rely on every day.

    Specialized Courses
    • IP Engineering 1
    • Network Access Technologies
    • Network Service Applications
    • IP Engineering 2
    • Enterprise Network Operations
    • IP Engineering 3
    • Emerging Topics in Networking
    • Internet Core Technologies
    Specialized Career Opportunities
    • Network Engineer: Design, install, maintain and support computer networks.
    • Data Network Services: Troubleshoot computer network performance issues, analyze network traffic, plan capacity solutions and ensure service readiness.
    • Network Quality Assurance Engineer: Perform manual and automatic quality assurance testing for networks.

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Articulation Agreements

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program Mission

Our mission is to utilize harmonious, comprehensive and specialized training to empower our learners with the knowledge, skills and attitude required to demonstrate the Professional Competencies for Canadian Pharmacy Technicians at Entry to Practice.

Program Vision

Our vision is to graduate highly-skilled life-long learners who uphold professional integrity and promote quality and safety in practice.

Critical Performance Statement

Upon graduation, students in Sheridan’s Pharmacy Technician diploma program will have demonstrated the ability to pursue the career of pharmacy technician and to practice safely in a community or hospital while adhering to the scope of practice for pharmacy technicians.

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Field Placements

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Advanced Diploma

Duration

3 yrs (6 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program availability

Ontario College Advanced Diploma

Full-time 3 years Program code: PAMCM

Ontario College Advanced Diploma
Start date Campus Status
Sep 2022 Hazel McCallion Campus (Mississauga) Available
Jan 2023 Hazel McCallion Campus (Mississauga) Available

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Find your fit and choose with confidence. Choosing the right education is a big decision. At Sheridan we’re committed to providing you with the learning, support and services you need to achieve your goals and reach your full potential. Take a look around, and please connect with us if you have any questions!

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We’re happy to help with any questions you may have. Give us a call at any of these numbers and select Option 4 after the prompt, or simply fill out the contact form and we’ll get back to you as soon as possible.

905-845-9430 (Oakville/Mississauga)
905-459-7533 (Brampton)

Contact Centre hours of operation:

Monday–Thursday, 8 a.m.–8 p.m.
Friday, 8 a.m.–4:30 p.m.

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