Our 2024-25 Digital Viewbook is here!
Learn about Sheridan’s campuses, programs, support services, alumni and more.
3 years (6 semesters)
Hazel McCallion Campus
In Advertising and Marketing Communications – Management, you’ll learn the fundamentals of campaign planning and the creative process. You’ll use industry software to interpret market research, develop strategies and learn basic design and copywriting. You'll engage in the planning, buying and selling of media for digital and traditional platforms. These skills are just the beginning!
In third year, you’ll take advanced advertising and marketing courses such as Creative Branding, Media Management, Advertising Campaign Management and Global Communications. You’ll also put everything you’ve learned into practice with a specialty Capstone project. In this portfolio-building project, you’ll develop a campaign proposal for a real business client from the community.
Our mandatory 10-week marketing or advertising internship gives you valuable real-world work experience before you graduate. This field placement will also give you the chance to network, building contacts and connections in the communications field.
All Sheridan students can sign up for membership with the Canadian Marketing Association (CMA) by using their Sheridan email address. The CMA provides access to:
This program meets the educational prerequisite needed for entry to the CMA's Chartered Marketer program.
Our goal is to make sure you’re work-ready by graduation. Learning in classrooms that mimic the modern workplace, you’ll engage in individual and group projects, hone your professionalism and pitching skills in every presentation, and even perfect the art of writing business emails and social media posts.
"When Advertising and Marketing students graduate, they enter the job market with a competitive advantage because of the relevant courses, immersive field placements and unique industry reviewed curriculum. Courses at Sheridan focus both on foundational basics of advertising and current industry skills like digital media buying, including programmatic trading. Not only do students learn in classrooms from well-respected industry professionals and academics, but they also get to experience what they learn in real-world simulations and in-location placements."
– Gah-Yee Won, Director, Global Media & Marketing Science, Scotiabank
Learn about Sheridan’s campuses, programs, support services, alumni and more.
Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.
|ADVG 18073||Consumer Research Advertising Planning||3|
|ADVG 20417||Brand Storytelling||3|
|ADVG 23623||Strategic Media Planning||3|
|MKTG 27545||Integrated Campaign Fundamentals: Sales Promotion, Digital and Direct Marketing||3|
|SALE 19240||Business Development in a Digital Culture||3|
|General Education Course (Open)||3|
|ADVG 25805||Professional Development and Career Preparation||3|
|ADVG 26783||Creative Content Development||3|
|ADVG 27906||Strategic Media Delivery||3|
|MKTG 29599||Integrated Campaign Strategy: Public Relations and Publicity||3|
|SALE 23127||Advanced Business Development||3|
|ADVG 27028||Emerging Trends in Advertising||3|
Courses subject to change.
Current students should refer to their Academic Requirements in myStudentCentre to track their academic progress and outstanding course requirements.
Ontario Secondary School Diploma or equivalent, including these required courses:
Eligible applicants are selected on the basis of previous academic achievement (the average of their six highest senior-level credits, including required courses).
Applicants who do not meet the admission requirements for this program may be advised individually regarding other related programs.
*Course duration for September starts is two academic years. Course duration for January starts is 16 months continuous.
All applicants whose first language is not English must meet Sheridan's English Proficiency Requirements.
Sheridan's Advertising and Marketing Communications – Management graduates are known for their advanced understanding of strategies and a high level of professionalism. Combining creative thinking with refined business skills, you'll be well-equipped to begin an exciting career!
Here are some jobs you might find:
If you successfully complete Sheridan's Advertising and Marketing Communications – Management (PAMCM) three-year advanced diploma with a cumulative GPA of 3.0 or higher, you may be eligible to complete Sheridan's Honours Bachelor of Business Administration – Marketing Management degree through Degree Completion.
Degree Completion allows you to apply previously earned credits towards your Sheridan degree, allowing you to complete your degree and advance your career sooner.
In this case, you'll get credit for 8 core courses from your advanced diploma, which means you'll only need to complete 27 core courses and 6–8 Breadth Elective courses to complete your BBA – Marketing Management degree.
You can choose to complete this degree through part-time or full-time studies.
Apply through myStudentCentre: If you've recently been enrolled in a Sheridan program (since Fall 2021), you can apply directly to Sheridan through our internal application process on myStudentCentre. (Under Academics, select "Apply to a new program" to get started.) Select the Degree Completion option for Honours Bachelor of Business Administration – Marketing Management (PBBAM) when completing your application.
Apply through ontariocolleges.ca: If you haven't been enrolled at Sheridan since before Fall 2021, you'll need to apply through ontariocolleges.ca. Select the Degree Completion option for Honours Bachelor of Business Administration – Marketing Management (PBBAM) when completing your application.
Sheridan recognizes and appreciates that advanced learning doesn’t always require standard classroom instruction, and that opportunities to advance skills and learn new technologies are everywhere.
If you have significant knowledge and experience in programming, web development, database and/or networking, you may choose to complete Advanced Entry Prior Learning Assessment and Recognition (AEPLAR) Challenge Exams for academic credit towards your Sheridan Computer Systems Technology advanced diploma.
AEPLAR Challenge Exams are administered by and through the Sheridan College Assessment Centre or through an approved Test Centre. There are fees to write each exam (an Assessment Centre fee and a Challenge Exam fee).
Your completed Challenge Exam(s) will be evaluated to determine whether you’re eligible for credit in one or more courses within the identified program streams.
Prior Learning Assessment and Recognition (PLAR) and Advanced Standing credits are subject to Sheridan’s policies and procedures. Learn more about Sheridan’s Credit Transfer policies and procedures.
No. Challenge Exams are designed for applicants with knowledge and experience gained outside of formal education. If you have previous postsecondary education, we encourage you to apply for Advanced Standing instead — you may be eligible to apply your previously earned credits towards your new program at Sheridan.
Challenge Exams for applicants to the Computer Systems Technology – Software Development and Network Engineering program are designed to test skills in specific knowledge streams within this program:
You can also choose to complete Challenge Exams for specific individual courses within the Computer Systems Technology program.
Complete a free self-assessment test to help you determine whether Challenge Exams are a good option for you.
You must meet the program admission requirements to be eligible for admission and PLAR.
Complete a free self-assessment test for each knowledge stream you wish to challenge. This will help you determine whether your current skills will enable you to succeed in the Challenge Exam(s).
To be eligible to complete Challenge Exams for this program, you must select "Advanced Entry" as the level of the program on your application.
Once Sheridan receives your application, we’ll send you an email with instructions on how to register and pay for your Challenge Exam(s). Follow those instructions.
Once you’ve completed your Challenge Exam(s), subject matter experts in Sheridan’s Faculty of Applied Science and Technology will evaluate them within 10 business days. The Faculty will forward your results to the Office of the Registrar, and any approved credit transfers will be posted in your Credit Transfer centre. Exam feedback will not be provided.
If you receive an offer of admission to Sheridan, please follow the instructions to confirm your offer and pay your fees by the due dates indicated in order to reserve your spot in the program.
We wish you success in this process and look forward to seeing you at Sheridan!
Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.
The fees shown here are for the 2023–2024 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website.
Your education is a big investment, and we're here to help! Keep an eye on our Financial Aid & Awards page for regular updates, and check out these important links:
All new international students beginning their full-time postsecondary studies (ESL and programs with tuition reduction excluded) in Spring 2023, Fall 2023 or Winter 2024 semesters in Year 1 (Semester 1) will receive an entrance scholarship ranging from $500 to $2,000.
The graduate has reliably demonstrated the ability to:
Sheridan's Honours Bachelor of Interior Design curriculum and its delivery are designed to address current social issues pertinent to the design industry. This enables students to broaden their understanding of their place within the world.
Fundamental to the vision of the program is the balance of creative and conceptual thinking with the technical and business aspects of the profession. Courses follow a logical sequence with the degree of difficulty building vertically from first year to fourth year.
The various streams provide a range of design problems building in size and scope, from simple to complex in various design sectors. The curriculum builds on fundamental introductions that ensures a strong foundation for students to apply additional more complex learning and skills developed later in the program.
Studio projects are designed to mimic professional practice and require applied theory, creativity and strong technical knowledge. Curriculum is also connected horizontally across each semester to help support the learning in courses happening simultaneously. This demonstrates the inter-connected knowledge and skills required to practice in the industry.
The program provides many opportunities that expose students to practicing professionals and professional practice. Industry leaders and representatives from professional associations like ARIDO and IDC are invited into the classroom as jurors and guest speakers throughout the four years. The internship also provides professional design work experience for students before they enter their final year of study.
The curriculum is student-centric and designed to equip students with the skills that are required for entry-level design positions and advanced study. Manual skills such as drafting, drawing and model making are developed alongside digital skills using current software. Students are also well-versed in the applicable building codes and regulations required to practice in Ontario. Students are exposed to valuable research skills and encouraged to continue their learning past graduation.
Sheridan's Honours Bachelor of Interior Design program aspires to:
If you've graduated from a health-science degree other than athletic therapy or kinesiology, your application will be assessed on an individual basis.
This bridging program will be available in Spring/Summer 2024.
After successfully completing the assigned bridging courses, you'll be admitted into Year 2 (Semester 3) of our Osteopathy degree. In order to earn your Osteopathy degree, you'll need to complete all courses in the remaining three years of the program, with the following exceptions.
*Athletic Therapy graduates are also exempt from the following course:
Our mission is to utilize harmonious, comprehensive and specialized training to empower our learners with the knowledge, skills and attitude required to demonstrate the Professional Competencies for Canadian Pharmacy Technicians at Entry to Practice.
Our vision is to graduate highly-skilled life-long learners who uphold professional integrity and promote quality and safety in practice.
Upon graduation, students in Sheridan’s Pharmacy Technician diploma program will have demonstrated the ability to pursue the career of pharmacy technician and to practice safely in a community or hospital while adhering to the scope of practice for pharmacy technicians.
Each year, Sheridan’s Honours Bachelor of Creative Writing & Publishing (CW&P) program hosts a Writer-in-Residence. The 8-month residency is awarded to a writer who embodies the distinctiveness and dynamism of the & in our program name.
In addition to working on at least one specific writing project of their own during their tenure, the Writer-in-Residence is responsible for creative leadership, mentoring and public outreach in the area of creative writing and/or publishing.
Students in our CW&P program benefit from the work and mentorship of our Writer-in-Residence, who:
Award-winning fiction writer, playwright and poet Kate Cayley is joining Sheridan as the 2023–24 CW&P Writer-in-Residence.
Cayley has published two short story collections and three collections of poetry, and her plays have been performed in Canada, the U.S. and the UK. She has won the Trillium Book Award, an O. Henry Prize and the Mitchell Prize for Poetry, and been a finalist for the Governor General’s Award for Fiction, the Firecracker Award for Fiction, the ReLit Award for both fiction and poetry, and the K.M. Hunter Award for Fiction.
Her writing has appeared in such literary publications as Brick, Electric Literature, Joyland, Best Canadian Poetry and Best Canadian Stories, and she has been a writer-in-residence at McMaster University and the Toronto Public Library.
"Kate’s diverse work plumbs meaning, strangeness and beauty from the spaces we inhabit, even in our domestic lives, while tackling some of the big philosophical questions we all face," says Dr. Genevieve Amaral, Associate Dean, School of Humanities and Creativity. "Our Sheridan community welcomes her capacious intellect, limpid style and wonderful mentorship with full hearts, open ears, and pens, paper and keyboards at the ready!"
Are you a business lead who's looking to level up your company's culture of creativity and entrepreneurship?
Sheridan offers FREE, one-hour masterclasses on topics such as:
These masterclasses will catalyze your climate of innovation and give your team an exclusive look into Sheridan’s one-of-a-kind graduate certificate in Applied Creativity and Innovation.*
Our new graduate certificate in Applied Creativity and Innovation is a great professional development (PD) opportunity for many company teams. The program teaches complex problem-solving, creativity, innovation and negotiation skills — competencies that make companies more resilient and adaptable as they face the unique challenges presented by the future of work.
This new graduate certificate is currently accepting applications for Fall 2023.
Sheridan is a Ministry-approved Apprenticeship Exemption Test centre, authorized through the Ministry of Labour, Immigration, Training & Skills Development (MLITSD), for both apprentices and non-apprentices.
The AET provides a chance for students who are learning a skilled trade to bypass in-class studies.
You need to score 70% or higher to pass the AET. If you score lower than 70%, you'll need to wait three months before you can try again. If you have questions about this, please contact the MLITSD.
After successfully completing an AET, you have two years to become a registered apprentice. You're responsible for reporting your test results to the MLITSD.
To register for an Apprenticeship Exemption Test, please email firstname.lastname@example.org. We'll help you confirm that your discipline offers an AET, and let you know about our upcoming test dates.
Apprenticeship Exemption Tests are administered monthly at the Davis Campus (Brampton) through the Magna School for the Skilled Trades. Tests begin at 6:30 p.m., and most take three hours to complete.
You must book your test at least 24 hours in advance. If you require special accommodation, please book your test at least 7 days in advance.
When you book your test, you’ll receive an automated confirmation email.
We'll also send you a reminder email one week before your test date, once registration closes. This email will include information about parking and what room you'll be writing your test in at Davis Campus.
Fees are $160.15 ($150 + $10.15 Eventbrite fee) and are paid online through our Eventbrite website (credit/debit cards and PayPal are accepted). We'll provide payment instructions when you contact us to register for your AET.
All refund requests are subject to an administrative fee.
To find out more about Apprenticeship Exemption Tests at Sheridan, please email email@example.com
Magna School for the Skilled Trades Program Office
Davis Campus, Room A203
7899 McLaughlin Road
Brampton, Ontario, L6Y 5H9
For more information on employment, training and certification, visit Skilled Trades Ontario and Ministry of Labour, Immigration, Training & Skills Development (MLITSD).
Full-time 3 years Program code: PAMCM
|Jan 2024||Hazel McCallion Campus (Mississauga)||Available|
|May 2024||Hazel McCallion Campus (Mississauga)||Available|
|Sep 2024||Hazel McCallion Campus (Mississauga)||Available|
|Jan 2025||Hazel McCallion Campus (Mississauga)||Available|
|May 2025||Hazel McCallion Campus (Mississauga)||Available|
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