Advertising and Marketing Communications – Management

Get the skills you need to excel in the fast-paced world of advertising.

Program Overview

Master the fundamentals you need to succeed in advertising and marketing

In Advertising and Marketing Communications – Management, you’ll learn the fundamentals of campaign planning and the creative process. You’ll use industry software to interpret market research, develop strategies and learn basic design and copywriting. You'll engage in the planning, buying and selling of media for digital and traditional platforms. These skills are just the beginning!

Take advanced communications courses and get hands-on experience

In third year, you’ll take advanced advertising and marketing courses such as Creative Branding, Media Management, Advertising Campaign Management and Global Communications. You’ll also put everything you’ve learned into practice with a specialty Capstone project. In this portfolio-building project, you’ll develop a campaign proposal for a real business client from the community.

Get work experience before you graduate with an advertising internship

Our mandatory 10-week marketing or advertising internship gives you valuable real-world work experience before you graduate. This field placement will also give you the chance to network, building contacts and connections in the communications field.

Work in an immersive learning environment with experienced faculty

Our goal is to make sure you’re work-ready by graduation. Learning in classrooms that mimic the modern workplace, you’ll engage in individual and group projects, hone your professionalism and pitching skills in every presentation, and even perfect the art of writing business emails and social media posts.

"When Advertising and Marketing students graduate, they enter the job market with a competitive advantage because of the relevant courses, immersive field placements and unique industry reviewed curriculum. Courses at Sheridan focus both on foundational basics of advertising and current industry skills like digital media buying, including programmatic trading. Not only do students learn in classrooms from well-respected industry professionals and academics, but they also get to experience what they learn in real-world simulations and in-location placements."

– Gah-Yee Won, Director, Global Media & Marketing Science, Scotiabank