Duration
Co-op | 3 yrs (6 semesters)
3 yrs (6 semesters)
Location
Hazel McCallion Campus
(Mississauga)
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Overview
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Courses
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Admission Requirements
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Careers
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Co-op
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Degree Completion
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Learning Outcomes
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Internship
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Fees & Financial Aid
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FAQs
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Labs & Technology
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Financial Planning Certification
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Professional Sales Certificate
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Program Transition
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Earn your Masters degree
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Transfer Opportunities
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Clinical Placements
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Articulation Agreements
Advance your marketing skills through electives and experience.
Program Overview
Broaden or specialize your marketing expertise
Customize your education by choosing courses that fit your goals and interests! Third-year electives include business innovation, content marketing, leadership development, search engine marketing, entrepreneurship, sales account management and more. Specialize in certain areas or broaden your marketing knowledge — the choice is yours. Electives are constantly updated to reflect industry demands.
Gain experience and build industry connections
Experiential learning is at the core of our Business Administration – Marketing advanced diploma. You’ll work with your peers on various activities, case studies and projects, including development of a marketing plan for a real-world industry client. You can also gain additional experience through an optional co-op placement, which may lead to employment opportunities after you graduate.
Work towards your marketing degree and other certification
When you graduate, you’ll have earned 15 credits towards a Sheridan Honours Bachelor of Business Administration (Marketing Management) degree — which you can complete part-time while you work. You can also apply for a Professional Sales Certificate from the Canadian Professional Sales Association (CPSA) if you’ve completed five core courses that align with the CPSA’s Competency Framework.
Extracurricular opportunities
The Sheridan marketing experience extends beyond the classroom. You'll have the opportunity to get involved in a variety of extracurricular activities and student-run organizations such as the Marketing Association, Business Council and Sheridan Student Union. You can also join other business students in Enactus and Toastmasters clubs, and you'll have the opportunity to represent the college at events such as the Ontario Colleges Marketing Competition (OCMC).
Study in Brampton or Mississauga for your first two years
All courses in the first and second year of Sheridan’s Business Administration – Marketing advanced diploma program are offered at both our Davis Campus in Brampton and our Hazel McCallion Campus (HMC) in Mississauga. Third-year courses are taught exclusively at HMC.
Take a virtual campus tour
Faculty
Designation
Ontario College Advanced Diploma
Duration
3 yrs (6 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Davis Campus
7899 McLaughlin Road, Brampton
Helpful links
Courses
Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.
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Semester 1
CODE TITLE CREDITS ACCG 16971 Introductory Accounting 1 3 MKTG 19439 Marketing 1 3 HRMT 16127 Human Resources Management 1 3 MATH 16269 Business Math 1 3 APPL 19402 Computer Applications for Business 3 General Education Course (Open) 3 Total: 18 -
Semester 2
CODE TITLE CREDITS MKTG 10625 Marketing 2 3 ECON 13936 Microeconomics 3 FINA 11079 Finance 3 COMM 12423 Business Communications 3 INFO 10514 Using Business Information Systems 3 General Education Course (Open) 3 Total: 18 -
Semester 3
CODE TITLE CREDITS MKTG 27583 Marketing Analysis and Planning 3 FINA 22289 Marketing Financial Analysis 3 SALE 24565 Professional Selling 3 COMM 25586 Marketing Report Writing 3 ECON 22358G Macroeconomics 3 MKTG 25586 Visual Communication Technology 3 COWT 10022 Cooperative Education Forum (Co-op students only) 1 Total: 19 COWT Co-op Work Term (Co-op students only) 7 -
Semester 4
CODE TITLE CREDITS MKTG29149 Managing Marketing Opportunities 1 3 MATH 29999 Marketing Statistics 3 BUSM 14717 Marketing Ethics and Law 3 ADVG 20905 Marketing Promotion Management 3 BUSM 13551 The Professional Edge 3 MKTG 20261 Digital Platforms 1 3 Total: 18 COWT Co-op Work Term (Co-op students only) 7 -
Semester 5
CODE TITLE CREDITS MKTG 39911 Marketing Management 1 3 MKTG 31250 Marketing Research 3 BUSM 35436 Business Cases 3 MKTG 39999 Digital Marketing Strategy 3 MKTG 32733 Data-Driven Marketing Analytics 3 Marketing Elective (see options below) 3 Total: 18 -
Semester 6
CODE TITLE CREDITS MKTG 36678 Marketing Management 2 3 BUSM 37718 Applied Business Management 3 MKTG 36678 Managing Market Opportunities 2 3 Marketing Elective (see options below) 3 Marketing Elective (see options below) 3 General Education Course (Open) 3 Total: 18 -
Marketing Electives
CODE TITLE CREDITS SALE 37725 Sales Account Management 3 ADVG 35785 Integrated Marketing Communications 3 MKTG 20480 Customer Relationship Management 3 BUSM 34074 Entrepreneurship 3 BUSM 25288 Leadership Development 3 BUSM 24310 Business Creativity & Innovation 3 MGMT 27907 Project Management in Business 3 MKTG 26392 Search Engine Marketing 3 HRMT33111 Organizational Behaviour 3
Courses subject to change.
Find course details:
Courses subject to change.
Find course details:
Take a virtual campus tour
Faculty
Designation
Ontario College Advanced Diploma
Duration
3 yrs (6 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Davis Campus
7899 McLaughlin Road, Brampton
Helpful links
Admission Requirements
Program Eligibility
Ontario Secondary School Diploma or equivalent, including these required courses:
- One English, Grade 12 (ENG4C or ENG4U), minimum 60%
plus
- One Mathematics, Grade 12 (C or U) or mathematics, Grade 11 (M or U*) *MBF3C does not meet this requirement.
- Minimum 65% overall average required for PBUSP, PBAMK, PBUMK
- Minimum 70% overall average required for PBAMC
or
Applicant Selection
Eligible applicants are selected on the basis of previous academic achievement (the average of their six highest senior-level credits, including required courses).
Applicants who do not meet the admission requirements for this program will be assessed and advised individually and may be considered for other, related programs.
Transferring from an Ontario College
Business students who have successfully completed one or two years of their program can easily transfer their credits to another college in the province. A system-wide agreement is in place at Sheridan and other colleges, permitting students to transfer among all college business programs across Ontario. The agreement means that business students in programs such as Business General, Human Resources, Accounting and Marketing will receive full credit for their completed courses. Given the high enrolment of business programs, these pathways provide additional flexibility for a significant number of students. Interested students should apply at ontariocolleges.ca using the appropriate program entry level at the new college. For more information, email infosheridan@sheridancollege.ca
English Language Proficiency
All applicants whose first language is not English must meet Sheridan’s English proficiency requirements.
Take a virtual campus tour
Faculty
Designation
Ontario College Advanced Diploma
Duration
3 yrs (6 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Davis Campus
7899 McLaughlin Road, Brampton
Helpful links
Career Opportunities
In addition to building a strong foundation of general marketing knowledge, our Business Administration – Marketing advanced diploma also teaches you specialized marketing concepts. Industry projects, case-based learning and optional co-op prepare you for employment in roles such as:
- Associate Brand Manager
- Sales Account Manager
- Business Development Analyst
- Digital Marketing Analyst
- Content Marketing Manager
- SEO/SEM Manager
- Insights Analyst
- Direct Marketing Manager
Take a virtual campus tour
Faculty
Designation
Ontario College Advanced Diploma
Duration
3 yrs (6 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Davis Campus
7899 McLaughlin Road, Brampton
Helpful links
Co-op
Students enter this program in either the Co-op or non-Co-op program. Continuation in the Co-op program is conditional on maintaining the established minimum required academic standard. The program-specific academic standard required for participation in Co-op can be found here: Academic Standards for Co-op and Internship. If there are seats available, students in the non-Co-op program may have the opportunity to apply to the Co-op program at the end of first year. This would be a competitive process with limited seats available. Students in the Co-op program are eligible to complete two Co-op work terms prior to graduation.
Co-operative Education is a form of work-integrated learning that links classroom learning with paid or unpaid work experience within a professional environment. Co-op work terms are related specifically to the academic studies of each student. The work terms provide an opportunity to learn by doing. You’ll apply theory to practice, develop a meaningful view of the working world, and cultivate an awareness of yourself as a professional.
Students receive in-class and 1-on-1 career education support to help prepare for the work term. The Co-op component is delivered by Sheridan’s Co-operative Education Office, which facilitates over 1,800 Co-op/Internship work terms per year Sheridan-wide.
Learn more about Cooperative Education and Internships at Sheridan.
Take a virtual campus tour
Faculty
Designation
Ontario College Advanced Diploma
Duration
3 yrs (6 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Davis Campus
7899 McLaughlin Road, Brampton
Helpful links
Degree Completion
If you have a diploma or advanced diploma in business, you may be eligible for one of our “Degree Completion” programs.
Take advantage of this unique opportunity to apply your diploma credits toward a Sheridan degree.
Degree Completion allows you to:
✔ Build on your diploma
✔ Get your degree in less time
✔ Advance your career
Take a virtual campus tour
Faculty
Designation
Ontario College Advanced Diploma
Duration
3 yrs (6 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Davis Campus
7899 McLaughlin Road, Brampton
Helpful links
Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Develop a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
- Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
- Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
- Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
Take a virtual campus tour
Faculty
Designation
Ontario College Advanced Diploma
Duration
3 yrs (6 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Davis Campus
7899 McLaughlin Road, Brampton
Helpful links
Internship
Take a virtual campus tour
Faculty
Designation
Ontario College Advanced Diploma
Duration
3 yrs (6 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Davis Campus
7899 McLaughlin Road, Brampton
Helpful links
Program Fees
Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.
The fees shown here are for the 2021–2022 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website.
Program Fees
Fees for this program are paid to the University of Toronto Mississauga.
Program Fees
Fees for this program are paid to Brock University.
Program Fees
Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.
For Canadian Students
The fees shown here are for the 2021-2022 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website. For English Language Studies, depending on your level placement, your program completion time may differ.
For International Students
The fees shown here are for Fall 2021, and are subject to change. The English Language Studies program is offered to international students in 7-week sessions. The fees displayed are for each 7-week session and include tuition and health insurance. Depending on your level placement, your program completion time may differ.
Fees for Canadian students
$4,198.75
Fees for International students
$17,989.75Financial Aid & Awards
Your education is a big investment, and we're here to help! Keep an eye on our Financial Aid & Awards page for regular updates, and check out these important links:
Sheridan Degree Entrance Scholarship
Sheridan is pleased to provide an entrance scholarship in the amount of $1,000 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.
Sheridan Degree Entrance Scholarship
Sheridan is pleased to provide an entrance scholarship in the amount of $1,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.
Sheridan Degree Entrance Scholarship
Sheridan is pleased to provide an entrance scholarship in the amount of $2,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.
Bursaries for Grade 12 Students Pursuing Studies Toward a Career in Law
The annual Bursary Program for grade 12 students pursuing careers in the justice sector at an Ontario university or college is now open! Bursaries are offered by the Association of Justices of the Peace of Ontario (AJPO), the Association of Ontario Judges (AOJ) and the Ontario Superior Court Judges’ Association (OSCJA). Each association offers one bursary per year in each of their judicial regions for a total of 22 bursaries province-wide!
Applications close on May 26. Spread the word to students! Visit the Bursary web page for more information.
Take a virtual campus tour
Faculty
Designation
Ontario College Advanced Diploma
Duration
3 yrs (6 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Davis Campus
7899 McLaughlin Road, Brampton
Helpful links
Frequently Asked Questions
Take a virtual campus tour
Faculty
Designation
Ontario College Advanced Diploma
Duration
3 yrs (6 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Davis Campus
7899 McLaughlin Road, Brampton
Helpful links
Labs & Technology
Take a virtual campus tour
Faculty
Designation
Ontario College Advanced Diploma
Duration
3 yrs (6 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Davis Campus
7899 McLaughlin Road, Brampton
Helpful links
Financial Planning Certification
Take a virtual campus tour
Faculty
Designation
Ontario College Advanced Diploma
Duration
3 yrs (6 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Davis Campus
7899 McLaughlin Road, Brampton
Helpful links
Professional Sales Certificate
Upon graduation, Pilon School of Business marketing students have the ability to earn a professional certificate from the Canadian Professional Sales Association (CPSA). Students in the marketing diploma program who complete five core courses that align with the CPSA Competency Framework will be eligible to apply for the Professional Sales Certificate from the CPSA.
The five core courses are:
- Professional Selling - SALE 24565
- Business Communications - COMM 12423
- Marketing Financial Analysis – FINA 22289
- Marketing Ethics & Law – BUSM 14717
- Professional Edge – BUSM 13551
Students who earn the CPSA Institute Sales Certificate are eligible to apply for the Sales Excellence Award. In addition to the awarded cash prize, students can use this example of outstanding achievement as a portfolio builder and professional proof you demonstrate the assets of a rising star in the Sales profession.
Learn more about the CPSA's Professional Sales Certificate.
The CPSA Institute Sales Certificate can also help graduating students move toward the Certified Sales Associate (CSA) professional designation, which they become eligible for once they have obtained a minimum of 6 months of verified sales experience. The CSA positions graduates for even greater success in the future.
Learn more about the CPSA's Certified Sales Associate (CSA) designation.
Take a virtual campus tour
Faculty
Designation
Ontario College Advanced Diploma
Duration
3 yrs (6 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Davis Campus
7899 McLaughlin Road, Brampton
Helpful links
Program Transition
Take a virtual campus tour
Faculty
Designation
Ontario College Advanced Diploma
Duration
3 yrs (6 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Davis Campus
7899 McLaughlin Road, Brampton
Helpful links
Earn your Masters degree
Take a virtual campus tour
Faculty
Designation
Ontario College Advanced Diploma
Duration
3 yrs (6 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Davis Campus
7899 McLaughlin Road, Brampton
Helpful links
Transfer Opportunities
Take a virtual campus tour
Faculty
Designation
Ontario College Advanced Diploma
Duration
3 yrs (6 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Davis Campus
7899 McLaughlin Road, Brampton
Helpful links
Clinical Placements
Take a virtual campus tour
Faculty
Designation
Ontario College Advanced Diploma
Duration
3 yrs (6 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Davis Campus
7899 McLaughlin Road, Brampton
Helpful links
Articulation Agreements
Take a virtual campus tour
Faculty
Designation
Ontario College Advanced Diploma
Duration
3 yrs (6 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Davis Campus
7899 McLaughlin Road, Brampton
Helpful links
Program availability
Ontario College Advanced Diploma
Co-opFull-time 3 years Program code: PBAMC
| Start date | Campus | Status |
|---|---|---|
| Sep 2021 | Hazel McCallion Campus (Mississauga) | Available |
Ontario College Advanced Diploma
Full-time 3 years Program code: PBAMK
| Start date | Campus | Status |
|---|---|---|
| Sep 2021 | Davis Campus (Brampton) | Available |
| Sep 2021 | Hazel McCallion Campus (Mississauga) | Available |
| Jan 2022 | Davis Campus (Brampton) | Available |
| Jan 2022 | Hazel McCallion Campus (Mississauga) | Available |
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