Business Administration – Marketing

Advance your marketing skills through electives and experience.

Program Overview

Broaden or specialize your marketing expertise

Customize your education by choosing courses that fit your goals and interests! Third-year electives include business innovation, content marketing, leadership development, search engine marketing, entrepreneurship, sales account management and more. Specialize in certain areas or broaden your marketing knowledge — the choice is yours. Electives are constantly updated to reflect industry demands.

Gain experience and build industry connections

Experiential learning is at the core of our Business Administration – Marketing advanced diploma. You’ll work with your peers on various activities, case studies and projects, including development of a marketing plan for a real-world industry client. You can also gain additional experience through an optional co-op placement, which may lead to employment opportunities after you graduate.

Work towards your marketing degree and other certification

When you graduate, you’ll have earned 15 credits towards a Sheridan Honours Bachelor of Business Administration (Marketing Management) degree — which you can complete part-time while you work. You can also apply for a Professional Sales Certificate from the Canadian Professional Sales Association (CPSA) if you’ve completed five core courses that align with the CPSA’s Competency Framework.

Extracurricular opportunities

The Sheridan marketing experience extends beyond the classroom. You'll have the opportunity to get involved in a variety of extracurricular activities and student-run organizations such as the Marketing Association, Business Council and Sheridan Student Union. You can also join other business students in Enactus and Toastmasters clubs, and you'll have the opportunity to represent the college at events such as the Ontario Colleges Marketing Competition (OCMC).

Study in Brampton or Mississauga for your first two years

All courses in the first and second year of Sheridan’s Business Administration – Marketing advanced diploma program are offered at both our Davis Campus in Brampton and our Hazel McCallion Campus (HMC) in Mississauga. Third-year courses are taught exclusively at HMC.