Degree Entrance Scholarship Available
Once you’ve applied for admission to this program, we’ll automatically consider you for this award.
Duration
4 yrs (8 semesters)
4 yrs (8 semesters)
Location
Hazel McCallion Campus
(Mississauga)
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Overview
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Courses
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Admission Requirements
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Careers
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Co-op
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Degree Completion
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Learning Outcomes
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Internship
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Fees & Financial Aid
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FAQs
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Labs & Technology
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Financial Planning Certification
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Professional Sales Certificate
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Program Transition
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Earn your Masters degree
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Transfer Opportunities
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Clinical Placements
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Articulation Agreements
Gain the skills you need to excel in fast-paced marketing organizations.
Program Overview
Learn modern strategies from industry professionals
Marketing isn’t just about promotions and ads. Learn how to build a marketing plan through market research, marketing strategy and working in tandem with all areas of a business. Sheridan’s marketing instructors bring passion and industry experience into the classroom while ensuring curriculum is constantly updated to meet current industry demands.
Specialize or diversify your marketing knowledge
In the first two years of your studies, you’ll build a solid foundation in general business fundamentals. Beginning in Year 3, you can choose from a range of electives, allowing you to specialize in one area of marketing or branch out across various fields. You’ll also put your new skills to work during a mandatory internship and optional co-op.
Collaborative and hands-on learning
Today’s work world has changed. Top employability skills now include critical thinking, collaboration across networks and leading by influence, communication and entrepreneurship. Our small classes and experiential learning approach promote the development of these skills through constant interaction with your professors and peers.
Creative problem solving for the modern business world
Complement your Marketing Management degree with a unique certificate that demonstrates your ability to think creatively! In addition to your core BBA courses, you’ll have the opportunity to take different breadth electives that will enable you to obtain a Sheridan Board Undergraduate Certificate in Creativity and Creative Problem Solving. 50% of our June 2019 BBA graduates earned this optional certificate, which is endorsed by the State University of New York.
Courses in the certificate include:
- Creative Leadership and Problem Solving
- Applications of Creativity and Innovation
- Group Dynamics and Creative Problem Solving Facilitation
- Introduction to Studies in Creativity
- Principles of Creative Problem Solving
- Composition and Rhetoric
Critical Employability and 21st Century Skills
The Honours BBA programs were designed to ensure graduates acquire the ability to apply a range of business frameworks, critical employability and 21st century skills to better prepare them to meaningfully contribute and add value to the organizations and communities they serve. With this in mind you will complete 3 required courses: Becoming a Master Learner – an introductory course designed to provide you with the tools and strategies to help you succeed, Undergraduate Competency Development – designed to develop your skill sets around the key Competencies required to achieve success in business and society and BBA Portfolio – create a career-ready showcase e-portfolio that chronicles your development of the BBA Undergrad Competencies.
Flexible learning options
Sheridan's marketing degree offers flexible learning options that fit into your busy life. You can choose to study part-time while you work or take a full-time course load. With morning, afternoon and some evening classes available, we make learning around your schedule convenient and simple.
Take a virtual campus tour
Faculty
Designation
Honours Baccalaureate Degree
Duration
4 yrs (8 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Courses
Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.
In order to graduate, students must complete 120 credits with a minimum GPA requirement, of which:
- 87 credits are required courses
- 9 credits are business electives at the advanced level
- 24 credits are breadth electives
- A one-semester internship work term or an optional four-semester co-op work term program
Most courses are three credits and students will typically take 15 credits per semester. Students will be able to select their choice of courses each semester subject to completion of pre and co-requisites, and the course availability.
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1000 Level Courses
CODE TITLE CREDITS BUSM10100D Becoming a Master Learner* 0 BUSM10200D Undergrad Competency Development 3 MATH10000D Business Calculus and Algebra 3 COMM10000D Business Communications 3 BUSM10000D Business Fundamentals 3 BUSM10001D Business Processes 3 ACCG12000D Financial Accounting 3 ECON10001D Macroeconomics 3 ECON10000D Microeconomics 3 HRMT14000D Organizational Behaviour 3 ENGL17889GD Composition and Rhetoric 3 MKTG11000D Marketing Fundamentals 3 4 Breadth Electives -
2000 Level Courses
CODE TITLE CREDITS BUSM20000D Applied Research in Business 3 INFO20000D Business Information Systems 3 LAWS20000D Business Law 3 MATH20000D Business Statistics 3 FINA23000D Finance Fundamentals 3 ACCG22000D Managerial Accounting 3 MGMT25000D Supply Chain and Operations Management 3 2 Breadth Electives -
3000 Level Courses
CODE TITLE CREDITS BUSM30000D Entrepreneurship or BUSM30002D Global Business Environment 3 BUSM30001D Ethics, Sustainability & Corporate Social Responsibility 3 MKTG31000D Integrated Marketing Communications 3 MKTG31001D Marketing Analysis 3 MKTG31002D Sales Strategies & Methods 3 1 Breadth Elective -
4000 Level Courses
CODE TITLE CREDITS MGMT40000D Strategic Management 3 BUSM40000D Integrated Industry Project or a Research Thesis 3 MKTG41003D Marketing Planning 3 MKTG41005D Digital Marketing 3 MKTG41006D Consumer Behaviour 3 MKTG41007D Marketing Research & Analysis 3 MKTG41008D Marketing Analytics 3 BUSM40300D BBA Portfolio** 0 -
Business Elective Courses
Students must complete 3 of the following business elective courses:***
CODE TITLE CREDITS MKTG31003D Global Marketing Management 3 MKTG31004D Marketing of Services 3 MKTG31005D Sustainability Marketing 3 MKTG41000D Global Partnerships & Distribution Channels 3 MKTG41004D Marketing Innovation 3 MKTG41001D Customer Relationship Management 3 MKTG41002D Sales Leadership 3 ECON39000D International Economics & Trade 3 MGMT39001D Managing and Communicating Across Cultures 3 MGMT39000D Project Management 3 BUSM49000D Contemporary Issues in Business 3 BUSM49001D Creativity & Innovation in Business 3 BUSM49003D Social Entrepreneurship 3 Or select from advanced-level courses in any of the following disciplines***:
- BBA Supply Chain Management
- BBA Finance
- BBA Accounting
- BBA Human Resources Management
* Must be taken in first semester
** Must be taken in final semester
*** Students need to complete these elective courses at the 3000 and 4000 level, with at least 6 credits at the 4000 level
Courses subject to change.
Find course details:
Courses subject to change.
Find course details:
Take a virtual campus tour
Faculty
Designation
Honours Baccalaureate Degree
Duration
4 yrs (8 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Admission Requirements
Program Eligibility
Ontario Secondary School Diploma or equivalent, including these required courses:
- English, Grade 12 (ENG4U or equivalent) with a minimum 65%
PLUS
- Mathematics, Grade 12 Advanced Functions (MHF4U or equivalent) with a minimum 60%, or Grade 12 Calculus and Vectors (MCV4U or equivalent) with a minimum 60%, or successful completion of Sheridan’s Mathematical Functions for Business (MATH18263) course with a minimum 60%, offered through Continuing and Professional Studies.
- Four other Grade 12 credits (U or M or equivalent) with a minimum 60%
- Minimum 65% overall average
OR
- Two semesters of postsecondary education, including required courses, with a minimum of 65% overall average.
Applicant Selection
Eligible applicants are selected on the basis of previous academic achievement (the average of their six highest senior-level credits, including required courses).
Applicants who do not meet the admission requirements for this program will be assessed and advised individually and may be considered for other, related programs.
English Language Proficiency
All applicants whose first language is not English must meet Sheridan's English Proficiency Requirements.Sheridan Degree Entrance Scholarship
Sheridan is pleased to provide an Entrance Scholarship in the amount of $2,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.
Ministry Consent
Sheridan has been granted a consent by the Ministry of Training, Colleges and Universities to offer this degree for a seven-year term starting December 17, 2013 and subject to renewal thereafter. Application to the Ministry for renewal of the consent is a prescribed and cyclical requirement for degree programs at all Ontario Colleges. Sheridan will ensure that all students admitted to the Honours Bachelor of Business Administration program during the period of consent will have the opportunity to complete the program within a reasonable time frame. Credentials earned during the period of consent remain valid, even if Ministry consent to offer the program is withdrawn in the future. Prospective students are responsible for satisfying themselves that the program and the degree will be appropriate to their needs (e.g. acceptable to potential employers, professional licensing bodies, or other educational institutions).
Take a virtual campus tour
Faculty
Designation
Honours Baccalaureate Degree
Duration
4 yrs (8 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Career Opportunities
Graduates of Sheridan's Honours Bachelor of Business Administration – Marketing Management program will be ready for careers in a broad range of business-to-business and business-to-consumer marketing roles.
Here are some jobs you might find:
- Account Manager
- Market Research Analyst
- Marketing Coordinator
- Brand Manager
- Sales Representative
- Digital Marketing Coordinator
- Marketing and Communications Specialist
Take a virtual campus tour
Faculty
Designation
Honours Baccalaureate Degree
Duration
4 yrs (8 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Co-op
The Honours Bachelor of Business Administration (BBA) programs all include a one-semester internship where students will fulfill many of the program learning outcomes and become prepared for future employment. After the completion of a minimum of 60 credits, students may also apply to participate in the BBA Co-op program, which allows students to complete three additional work terms to a total of four work terms. Enrolment in the Co-op program is limited through an additional Co-op application process.
Co-op/Internship allows students to take ownership and responsibility for their own growth and development through practice in real-life employment environments. Our work terms are scenarios where students can apply their critical, creative, and reflective thinking in a way that maximizes their workplace experiences and preparedness for full-time employment after graduation.
Sheridan's BBA Co-op program has built-in flexibility for students to select their path and schedule for Co-op work terms, may lead to paid employment during the work term, and further supports students to develop their entrepreneurial thinking skills and capacity for responsible risk-taking in a complex workplace environment.
Students receive in-class and 1-on-1 career education support to help prepare for their Internship or Co-op work terms. The Co-op/Internship component is delivered by Sheridan's Co-operative Education Office, which facilitates over 1,800 Co-op/Internship work terms per year Sheridan-wide.
Learn more about Co-operative Education and Internships at Sheridan.
Take a virtual campus tour
Faculty
Designation
Honours Baccalaureate Degree
Duration
4 yrs (8 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Degree Completion
If you have a diploma or advanced diploma in business, you may be eligible for one of our “Degree Completion” programs.
Take advantage of this unique opportunity to apply your diploma credits toward a Sheridan degree.
Degree Completion allows you to:
✔ Build on your diploma
✔ Get your degree in less time
✔ Advance your career
Take a virtual campus tour
Faculty
Designation
Honours Baccalaureate Degree
Duration
4 yrs (8 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Learning Outcomes
Graduates of this program will be able to:
- Communicate effectively in a variety of organizational settings.
- Evaluate complex qualitative and quantitative data to support strategic and operational decisions.
- Develop comprehensive strategic and tactical plans for an organization.
- Work independently and collaboratively in inter and/or multi-disciplinary and diverse environments.
- Use creative, critical and reflective thinking to address organizational opportunities and challenges.
- Apply problem solving and decision making frameworks that propose defensible solutions to organizational opportunities, challenges, change and risk.
- Demonstrate ethical and socially responsible behaviour.
- Integrate appropriate technologies in developing solutions to business opportunities and challenges.
- Build effective internal and external relationships using influencing, communication and consultative skills.
- Evaluate the dynamic of the global business environment from a competitive and economic perspective.
- Develop self leadership strategies to enhance personal and professional effectiveness.
- Assess business processes relative to organizational goals.
- Perform robust research through the application of accepted applied research methodologies.
- Develop critical thinking, quantitative reasoning, written, and oral communication.
- Knowledge of society and culture, and skills relevant to civic engagement.
- Develop comprehensive B2B and B2C marketing plans based on sound customer and competitive research, and that reflect an organization’s domestic and international strategic vision.
- Design a marketing research study that will act as a key resource in the development of a marketing plan.
- Evaluate the impact of changing global, political, economic, competitive, environmental, cultural and social systems on marketing strategy development.
- Examine the role of consumers as purchasers and users of goods and services using various theories and models of consumer behaviour.
- Develop a strategically focused integrated marketing communications plan based on research and analysis of a brand, its competition, and consumer behaviour, using appropriate communications strategies.
- Recommend profitable B2B and B2C customer relationship management strategies that are consistent with organizational marketing objectives.
- Create a business plan, including business feasibility assessment and financial analysis projections, for an innovative new business, product or service.
- Analyze the strategic role of supply chain management in achieving a company’s marketing, sales and operational objectives.
- Work in a manner consistent with law and professional standards, and protocols as it relates to marketing, advertising, promotion and ethical considerations.
- Develop a professional sales solution for a product or service to a prospective business-buying customer using appropriate sales methodologies.
Take a virtual campus tour
Faculty
Designation
Honours Baccalaureate Degree
Duration
4 yrs (8 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Internship
Take a virtual campus tour
Faculty
Designation
Honours Baccalaureate Degree
Duration
4 yrs (8 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Program Fees
Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.
The fees shown here are for the 2020–2021 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website.
Program Fees
Fees for this program are paid to the University of Toronto Mississauga.
Program Fees
Fees for this program are paid to Brock University.
Program Fees
Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.
For Canadian Students
The fees shown here are for the 2020-2021 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website. For English Language Studies, depending on your level placement, your program completion time may differ.
For International Students
The fees shown here are for Fall 2020, and are subject to change. The English Language Studies program is offered to international students in 7-week sessions. The fees displayed are for each 7-week session and include tuition and health insurance. Depending on your level placement, your program completion time may differ.
Fees for Canadian students
$8,073.05Notes: Co-op students must pay an additional fee of $535 in the term prior to each co-op work term.
Fees for International students
$17,552.05Financial Aid & Awards
Your education is a big investment, and we're here to help! Keep an eye on our Financial Aid & Awards page for regular updates, and check out these important links:
Sheridan Degree Entrance Scholarship
Sheridan is pleased to provide an entrance scholarship in the amount of $1,000 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.
Sheridan Degree Entrance Scholarship
Sheridan is pleased to provide an entrance scholarship in the amount of $1,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.
Sheridan Degree Entrance Scholarship
Sheridan is pleased to provide an entrance scholarship in the amount of $2,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.
Take a virtual campus tour
Faculty
Designation
Honours Baccalaureate Degree
Duration
4 yrs (8 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Frequently Asked Questions
Take a virtual campus tour
Faculty
Designation
Honours Baccalaureate Degree
Duration
4 yrs (8 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Labs & Technology
Take a virtual campus tour
Faculty
Designation
Honours Baccalaureate Degree
Duration
4 yrs (8 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Financial Planning Certification
Take a virtual campus tour
Faculty
Designation
Honours Baccalaureate Degree
Duration
4 yrs (8 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Professional Sales Certificate
Take a virtual campus tour
Faculty
Designation
Honours Baccalaureate Degree
Duration
4 yrs (8 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Program Transition
Take a virtual campus tour
Faculty
Designation
Honours Baccalaureate Degree
Duration
4 yrs (8 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Earn your Masters degree
Take a virtual campus tour
Faculty
Designation
Honours Baccalaureate Degree
Duration
4 yrs (8 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Transfer Opportunities
Take a virtual campus tour
Faculty
Designation
Honours Baccalaureate Degree
Duration
4 yrs (8 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Clinical Placements
Take a virtual campus tour
Faculty
Designation
Honours Baccalaureate Degree
Duration
4 yrs (8 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Articulation Agreements
Take a virtual campus tour
Faculty
Designation
Honours Baccalaureate Degree
Duration
4 yrs (8 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Program availability
Honours Baccalaureate Degree
Co-opFull-time 4 years Program code: PBBAM
| Start date | Campus | Status |
|---|---|---|
| Sep 2021 | Hazel McCallion Campus (Mississauga) | Available |
| Jan 2022 | Hazel McCallion Campus (Mississauga) | Available |
Honours Baccalaureate Degree
Co-opPart-time Program code: PBBAM
| Start date | Campus | Status |
|---|---|---|
| Sep 2021 | Hazel McCallion Campus (Mississauga) | Available |
| Jan 2022 | Hazel McCallion Campus (Mississauga) | Available |
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