Degree Entrance Scholarship Available
Once you’ve applied for admission to this program, we’ll automatically consider you for this award.
4 yrs (8 semesters)
4 yrs (8 semesters)
Hazel McCallion Campus
For details on how Sheridan programs will be delivered in upcoming semesters, please review our Fall 2022 Program Delivery Modes.
Marketing isn’t just about promotions and ads. Learn how to build a marketing plan through market research, marketing strategy and working in tandem with all areas of a business. Sheridan’s marketing instructors bring passion and industry experience into the classroom while ensuring curriculum is constantly updated to meet current industry demands.
In the first two years of your studies, you’ll build a solid foundation in general business fundamentals. Beginning in Year 3, you can choose from a range of electives, allowing you to specialize in one area of marketing or branch out across various fields. You’ll also put your new skills to work during a mandatory internship and optional co-op.
Today’s work world has changed. Top employability skills now include critical thinking, collaboration across networks and leading by influence, communication and entrepreneurship. Our small classes and experiential learning approach promote the development of these skills through constant interaction with your professors and peers.
All Sheridan students can sign up for membership with the Canadian Marketing Association (CMA) by using their Sheridan email address. The CMA provides access to:
This program meets the educational prerequisite needed for entry to the CMA's Chartered Marketer program.
Complement your Marketing Management degree with a unique certificate that demonstrates your ability to think creatively! In addition to your core BBA courses, you’ll have the opportunity to take different breadth electives that will enable you to obtain a Sheridan Board Undergraduate Certificate in Creativity and Creative Problem Solving. 50% of our June 2019 BBA graduates earned this optional certificate, which is endorsed by the State University of New York.
Courses in the certificate include:
The Honours BBA programs were designed to ensure graduates acquire the ability to apply a range of business frameworks, critical employability and 21st century skills to better prepare them to meaningfully contribute and add value to the organizations and communities they serve. With this in mind you will complete 3 required courses: Becoming a Master Learner – an introductory course designed to provide you with the tools and strategies to help you succeed, Undergraduate Competency Development – designed to develop your skill sets around the key Competencies required to achieve success in business and society and BBA Portfolio – create a career-ready showcase e-portfolio that chronicles your development of the BBA Undergrad Competencies.
Sheridan's marketing degree offers flexible learning options that fit into your busy life. You can choose to study part-time while you work or take a full-time course load. With morning, afternoon and some evening classes available, we make learning around your schedule convenient and simple.
Once you’ve applied for admission to this program, we’ll automatically consider you for this award.
Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.
In order to graduate, students must complete 120 credits with a minimum GPA requirement, of which:
Most courses are three credits and students will typically take 15 credits per semester. Students will be able to select their choice of courses each semester subject to completion of pre and co-requisites, and the course availability.
|BUSM10100D||Becoming a Master Learner*||0|
|BUSM10200D||Undergrad Competency Development||3|
|MATH10000D||Business Calculus and Algebra||3|
|ENGL17889GD||Composition and Rhetoric||3|
|4 Breadth Electives|
|BUSM20000D||Applied Research in Business||3|
|INFO20000D||Business Information Systems||3|
|MGMT25000D||Supply Chain and Operations Management||3|
|2 Breadth Electives|
|BUSM30000D||Entrepreneurship or BUSM30002D Global Business Environment||3|
|BUSM30001D||Ethics, Sustainability & Corporate Social Responsibility||3|
|MKTG31000D||Integrated Marketing Communications||3|
|MKTG31002D||Sales Strategies & Methods||3|
|1 Breadth Elective|
|BUSM40000D||Integrated Industry Project or a Research Thesis||3|
|MKTG41007D||Marketing Research & Analysis||3|
Students must complete 3 of the following business elective courses:***
|MKTG31003D||Global Marketing Management||3|
|MKTG31004D||Marketing of Services||3|
|MKTG41000D||Global Partnerships & Distribution Channels||3|
|MKTG41001D||Customer Relationship Management||3|
|ECON39000D||International Economics & Trade||3|
|MGMT39001D||Managing and Communicating Across Cultures||3|
|BUSM49000D||Contemporary Issues in Business||3|
|BUSM49001D||Creativity & Innovation in Business||3|
Or select from advanced-level courses in any of the following disciplines***:
* Must be taken in first semester
** Must be taken in final semester
*** Students need to complete these elective courses at the 3000 and 4000 level, with at least 6 credits at the 4000 level
Ontario Secondary School Diploma or equivalent, including these required courses:
Eligible applicants are selected on the basis of previous academic achievement (the average of their six highest senior-level credits, including required courses).
Applicants who do not meet the admission requirements for this program will be assessed and advised individually and may be considered for other, related programs.
Sheridan is pleased to provide an Entrance Scholarship to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.
Sheridan has been granted a consent by the Ministry of Training, Colleges and Universities to offer this degree for a seven-year term starting May 6, 2021 and subject to renewal thereafter. Application to the Ministry for renewal of the consent is a prescribed and cyclical requirement for degree programs at all Ontario Colleges. Sheridan will ensure that all students admitted to the Honours Bachelor of Business Administration program during the period of consent will have the opportunity to complete the program within a reasonable time frame. Credentials earned during the period of consent remain valid, even if Ministry consent to offer the program is withdrawn in the future. Prospective students are responsible for satisfying themselves that the program and the degree will be appropriate to their needs (e.g. acceptable to potential employers, professional licensing bodies, or other educational institutions).
Graduates of Sheridan's Honours Bachelor of Business Administration – Marketing Management program will be ready for careers in a broad range of business-to-business and business-to-consumer marketing roles.
Here are some jobs you might find:
The Honours Bachelor of Business Administration (BBA) programs all include a one-semester internship where students will fulfill many of the program learning outcomes and become prepared for future employment. After the completion of a minimum of 60 credits, students may also apply to participate in the BBA Co-op program, which allows students to complete three additional work terms to a total of four work terms. Enrolment in the Co-op program is limited through an additional Co-op application process.
Co-op/Internship allows students to take ownership and responsibility for their own growth and development through practice in real-life employment environments. Our work terms are scenarios where students can apply their critical, creative, and reflective thinking in a way that maximizes their workplace experiences and preparedness for full-time employment after graduation.
Sheridan's BBA Co-op program has built-in flexibility for students to select their path and schedule for Co-op work terms, may lead to paid employment during the work term, and further supports students to develop their entrepreneurial thinking skills and capacity for responsible risk-taking in a complex workplace environment.
Students receive in-class and 1-on-1 career education support to help prepare for their Internship or Co-op work terms. The Co-op/Internship component is delivered by Sheridan's Co-operative Education Office, which facilitates over 1,800 Co-op/Internship work terms per year Sheridan-wide.
Learn more about Cooperative Education and Internships at Sheridan.
If you have a diploma or advanced diploma in business, you may be eligible for one of our “Degree Completion” programs.
Take advantage of this unique opportunity to apply your diploma credits toward a Sheridan degree.
✔ Build on your diploma
✔ Get your degree in less time
✔ Advance your career
Graduates of this program will be able to:
Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.
The fees shown here are for the 2022–2023 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website.
Notes: Co-op students must pay an additional fee of $535 in the term prior to each co-op work term.
Your education is a big investment, and we're here to help! Keep an eye on our Financial Aid & Awards page for regular updates, and check out these important links:
All new international students beginning their full-time postsecondary studies (ESL excluded) in Spring 2022, Fall 2022 or Winter 2023 semesters in Year 1 (Semester 1) will receive an entrance scholarship ranging from $1,000 to $2,000.
The annual Bursary Program for grade 12 students pursuing careers in the justice sector at an Ontario university or college is now open! Bursaries are offered by the Association of Justices of the Peace of Ontario (AJPO), the Association of Ontario Judges (AOJ) and the Ontario Superior Court Judges’ Association (OSCJA). Each association offers one bursary per year in each of their judicial regions for a total of 22 bursaries province-wide!
Applications close on May 27, 2022. Spread the word to students! Visit the Bursary web page for more information.
Upon graduation, Pilon School of Business, BBA – Marketing Management students have the ability to earn a professional certificate from the Canadian Professional Sales Association (CPSA). Students in the BBA – Marketing Management program who complete MKTG 31002d Sales Strategies and Methods, will be eligible to apply for the Professional Sales Certificate from the CPSA.
Students who earn the CPSA Professional Sales Certificate are eligible to apply for the Sales Excellence Awards. In addition to the awarded cash prize, students can use this example of outstanding achievement as a portfolio builder and professional proof you demonstrate the assets of a rising star in the Sales profession.
The CPSA Institute Sales Certificate can also help graduating students move toward the Certified Sales Associate (CSA) professional designation, which they become eligible for once they have obtained a minimum of 6 months of verified sales experience. The CSA positions graduates for even greater success in the future.
In our Honours Bachelor of Computer Science program, you'll learn foundational skills that prepare you to work in any area of computer science. But you’ll also have the chance to specialize in one of four emerging fields that interests you the most.
In the first year of the program, you’ll be introduced to each of these four fields: cloud computing, data analytics, game engineering, and network engineering.
Then, you’ll focus your studies on your selected specialization. You’ll take eight courses in your specialization of choice, gaining specific skills that are not taught in traditional diploma and degree programs. Your computer science specialization will give you a competitive advantage when you graduate.
Get a deeper understanding of cloud computing — the delivery of computing system resources such as software, databases, servers, data storage, and more — over the Internet. Learn the advantages and disadvantages of private, hybrid or public cloud delivery.
Learn how to apply statistical analysis, data mining and other advanced techniques to draw new and useful insights from large data sets. Confidently interpret and share information about the data patterns you discover.
Master the algorithmic, programming and mathematical techniques used to develop software components for computer games.
Learn the specialized skills needed to plan, construct, optimize and manage the computer networks that businesses and organizations rely on every day.
Our mission is to utilize harmonious, comprehensive and specialized training to empower our learners with the knowledge, skills and attitude required to demonstrate the Professional Competencies for Canadian Pharmacy Technicians at Entry to Practice.
Our vision is to graduate highly-skilled life-long learners who uphold professional integrity and promote quality and safety in practice.
Upon graduation, students in Sheridan’s Pharmacy Technician diploma program will have demonstrated the ability to pursue the career of pharmacy technician and to practice safely in a community or hospital while adhering to the scope of practice for pharmacy technicians.
Full-time 4 years Program code: PBBAM
|Sep 2022||Hazel McCallion Campus (Mississauga)||Available|
|Jan 2023||Hazel McCallion Campus (Mississauga)||Available|
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