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Honours Baccalaureate Degree

Honours Bachelor of Business Administration (Marketing Management)

Duration

4 yrs (8 semesters)

4 yrs (8 semesters)

Location

Hazel McCallion Campus

(Mississauga)

Gain the skills you need to excel in fast-paced marketing organizations.

Program Overview

Learn modern strategies from industry professionals

Marketing isn’t just about promotions and ads. Learn how to build a marketing plan through market research, marketing strategy and working in tandem with all areas of a business. Sheridan’s marketing instructors bring passion and industry experience into the classroom while ensuring curriculum is constantly updated to meet current industry demands.

Specialize or diversify your marketing knowledge

In the first two years of your studies, you’ll build a solid foundation in general business fundamentals. Beginning in Year 3, you can choose from a range of electives, allowing you to specialize in one area of marketing or branch out across various fields. You’ll also put your new skills to work during a mandatory internship and optional co-op.

Collaborative and hands-on learning

Today’s work world has changed. Top employability skills now include critical thinking, collaboration across networks and leading by influence, communication and entrepreneurship. Our small classes and experiential learning approach promote the development of these skills through constant interaction with your professors and peers.

Creative problem solving for the modern business world

Complement your Marketing Management degree with a unique certificate that demonstrates your ability to think creatively! In addition to your core BBA courses, you’ll have the opportunity to take different breadth electives that will enable you to obtain a Sheridan Board Undergraduate Certificate in Creativity and Creative Problem Solving. 50% of our June 2019 BBA graduates earned this optional certificate, which is endorsed by the State University of New York.

Courses in the certificate include:

  • Creative Leadership and Problem Solving
  • Applications of Creativity and Innovation
  • Group Dynamics and Creative Problem Solving Facilitation
  • Introduction to Studies in Creativity
  • Principles of Creative Problem Solving
  • Composition and Rhetoric

Critical Employability and 21st Century Skills

The Honours BBA programs were designed to ensure graduates acquire the ability to apply a range of business frameworks, critical employability and 21st century skills to better prepare them to meaningfully contribute and add value to the organizations and communities they serve. With this in mind you will complete 3 required courses: Becoming a Master Learner – an introductory course designed to provide you with the tools and strategies to help you succeed, Undergraduate Competency Development – designed to develop your skill sets around the key Competencies required to achieve success in business and society and BBA Portfolio – create a career-ready showcase e-portfolio that chronicles your development of the BBA Undergrad Competencies.

Flexible learning options

Sheridan's marketing degree offers flexible learning options that fit into your busy life. You can choose to study part-time while you work or take a full-time course load. With morning, afternoon and some evening classes available, we make learning around your schedule convenient and simple.

PBBAM

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Faculty

Pilon School of Business

Designation

Honours Baccalaureate Degree

Duration

4 yrs (8 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Degree Entrance Scholarship Available

Once you’ve applied for admission to this program, we’ll automatically consider you for this award.

International Student?

This program is part of our new two-year graduate certificate bundles! You may be able to qualify for a three-year post-grad work permit.

Courses

Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.

In order to graduate, students must complete 120 credits with a minimum GPA requirement, of which:

  • 87 credits are required courses
  • 9 credits are business electives at the advanced level
  • 24 credits are breadth electives
  • A one-semester internship work term or an optional four-semester co-op work term program

Most courses are three credits and students will typically take 15 credits per semester. Students will be able to select their choice of courses each semester subject to completion of pre and co-requisites, and the course availability.

  • CODE TITLE CREDITS
    BUSM10100D Becoming a Master Learner* 
    BUSM10200D Undergrad Competency Development 3
    MATH10000D Business Calculus and Algebra 3
    COMM10000D Business Communications 3
    BUSM10000D Business Fundamentals  3
    BUSM10001D Business Processes  3
    ACCG12000D Financial Accounting  3
    ECON10001D Macroeconomics  3
    ECON10000D Microeconomics  3
    HRMT14000D Organizational Behaviour  3
    ENGL17889GD Composition and Rhetoric  3
    MKTG11000D Marketing Fundamentals  3
      4 Breadth Electives  
  • CODE TITLE CREDITS
    BUSM20000D Applied Research in Business 3
    INFO20000D Business Information Systems 3
    LAWS20000D Business Law  3
    MATH20000D Business Statistics  3
    FINA23000D Finance Fundamentals  3
    ACCG22000D Managerial Accounting  3
    MGMT25000D Supply Chain and Operations Management  3
      2 Breadth Electives
  • CODE TITLE CREDITS
    BUSM30000D Entrepreneurship or BUSM30002D Global Business Environment 3
    BUSM30001D Ethics, Sustainability & Corporate Social Responsibility 3
    MKTG31000D Integrated Marketing Communications 3
    MKTG31001D Marketing Analysis 3
    MKTG31002D Sales Strategies & Methods 3
      1 Breadth Elective
  • CODE TITLE CREDITS
    MGMT40000D Strategic Management 3
    BUSM40000D Integrated Industry Project or a Research Thesis 3
    MKTG41003D Marketing Planning 3
    MKTG41005D Digital Marketing  3
    MKTG41006D Consumer Behaviour 3
    MKTG41007D Marketing Research & Analysis 3
    MKTG41008D Marketing Analytics  3
    BUSM40300D BBA Portfolio** 0
  • Students must complete 3 of the following business elective courses:***

    CODE TITLE CREDITS
    MKTG31003D Global Marketing Management 3
    MKTG31004D Marketing of Services 3
    MKTG31005D Sustainability Marketing 3
    MKTG41000D Global Partnerships & Distribution Channels 3
    MKTG41004D Marketing Innovation 3
    MKTG41001D Customer Relationship Management 3
    MKTG41002D Sales Leadership 3
    ECON39000D International Economics & Trade 3
    MGMT39001D Managing and Communicating Across Cultures 3
    MGMT39000D Project Management 3
    BUSM49000D Contemporary Issues in Business 3
    BUSM49001D Creativity & Innovation in Business 3
    BUSM49003D Social Entrepreneurship 3

    Or select from advanced-level courses in any of the following disciplines***:

    • BBA Supply Chain Management
    • BBA Finance
    • BBA Accounting
    • BBA Human Resources Management

    * Must be taken in first semester
    ** Must be taken in final semester
    *** Students need to complete these elective courses at the 3000 and 4000 level, with at least 6 credits at the 4000 level

Courses subject to change.

Find course details:

Courses subject to change.

Find course details:

Courses subject to change.

Find course details:

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Faculty

Pilon School of Business

Designation

Honours Baccalaureate Degree

Duration

4 yrs (8 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Admission Requirements

Program Eligibility

Ontario Secondary School Diploma or equivalent, including these required courses:

  • English, Grade 12 (ENG4U or equivalent) with a minimum 65%

PLUS

  • Mathematics, Grade 12 Advanced Functions (MHF4U or equivalent) with a minimum 60%, or Grade 12 Calculus and Vectors (MCV4U or equivalent) with a minimum 60%, or successful completion of Sheridan’s Mathematical Functions for Business (MATH18263) course with a minimum 60%, offered through Continuing and Professional Studies.
  • Four other Grade 12 credits (U or M or equivalent) with a minimum 60%
  • Minimum 65% overall average

OR

  • Two semesters of postsecondary education, including required courses, with a minimum of 65% overall average.

Applicant Selection

Eligible applicants are selected on the basis of previous academic achievement (the average of their six highest senior-level credits, including required courses).

Applicants who do not meet the admission requirements for this program will be assessed and advised individually and may be considered for other, related programs.

English Language Proficiency

All applicants whose first language is not English must meet Sheridan's English Proficiency Requirements.

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an Entrance Scholarship in the amount of $2,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Ministry Consent

Sheridan has been granted a consent by the Ministry of Training, Colleges and Universities to offer this degree for a seven-year term starting December 17, 2013 and subject to renewal thereafter. Application to the Ministry for renewal of the consent is a prescribed and cyclical requirement for degree programs at all Ontario Colleges. Sheridan will ensure that all students admitted to the Honours Bachelor of Business Administration program during the period of consent will have the opportunity to complete the program within a reasonable time frame. Credentials earned during the period of consent remain valid, even if Ministry consent to offer the program is withdrawn in the future. Prospective students are responsible for satisfying themselves that the program and the degree will be appropriate to their needs (e.g. acceptable to potential employers, professional licensing bodies, or other educational institutions).

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Honours Baccalaureate Degree

Duration

4 yrs (8 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Career Opportunities

Graduates of Sheridan's Honours Bachelor of Business Administration – Marketing Management program will be ready for careers in a broad range of business-to-business and business-to-consumer marketing roles.

Here are some jobs you might find:

  • Account Manager
  • Market Research Analyst
  • Marketing Coordinator
  • Brand Manager
  • Sales Representative
  • Digital Marketing Coordinator
  • Marketing and Communications Specialist

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Honours Baccalaureate Degree

Duration

4 yrs (8 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Co-op

The Honours Bachelor of Business Administration (BBA) programs all include a one-semester internship where students will fulfill many of the program learning outcomes and become prepared for future employment. After the completion of a minimum of 60 credits, students may also apply to participate in the BBA Co-op program, which allows students to complete three additional work terms to a total of four work terms. Enrolment in the Co-op program is limited through an additional Co-op application process.

Co-op/Internship allows students to take ownership and responsibility for their own growth and development through practice in real-life employment environments. Our work terms are scenarios where students can apply their critical, creative, and reflective thinking in a way that maximizes their workplace experiences and preparedness for full-time employment after graduation.

Sheridan's BBA Co-op program has built-in flexibility for students to select their path and schedule for Co-op work terms, may lead to paid employment during the work term, and further supports students to develop their entrepreneurial thinking skills and capacity for responsible risk-taking in a complex workplace environment.

Students receive in-class and 1-on-1 career education support to help prepare for their Internship or Co-op work terms. The Co-op/Internship component is delivered by Sheridan's Co-operative Education Office, which facilitates over 1,800 Co-op/Internship work terms per year Sheridan-wide.

Learn more about Cooperative Education and Internships at Sheridan.

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Honours Baccalaureate Degree

Duration

4 yrs (8 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Degree Completion

Students working at a computer station

If you have a diploma or advanced diploma in business, you may be eligible for one of our “Degree Completion” programs.

Take advantage of this unique opportunity to apply your diploma credits toward a Sheridan degree.

Degree Completion allows you to:

✔ Build on your diploma
✔ Get your degree in less time
✔ Advance your career

Find out how it works

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Honours Baccalaureate Degree

Duration

4 yrs (8 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Learning Outcomes

Graduates of this program will be able to:

  • Communicate effectively in a variety of organizational settings.
  • Evaluate complex qualitative and quantitative data to support strategic and operational decisions.
  • Develop comprehensive strategic and tactical plans for an organization.
  • Work independently and collaboratively in inter and/or multi-disciplinary and diverse environments.
  • Use creative, critical and reflective thinking to address organizational opportunities and challenges.
  • Apply problem solving and decision making frameworks that propose defensible solutions to organizational opportunities, challenges, change and risk.
  • Demonstrate ethical and socially responsible behaviour.
  • Integrate appropriate technologies in developing solutions to business opportunities and challenges.
  • Build effective internal and external relationships using influencing, communication and consultative skills.
  • Evaluate the dynamic of the global business environment from a competitive and economic perspective.
  • Develop self leadership strategies to enhance personal and professional effectiveness.
  • Assess business processes relative to organizational goals.
  • Perform robust research through the application of accepted applied research methodologies.
  • Develop critical thinking, quantitative reasoning, written, and oral communication.
  • Knowledge of society and culture, and skills relevant to civic engagement.
  • Develop comprehensive B2B and B2C marketing plans based on sound customer and competitive research, and that reflect an organization’s domestic and international strategic vision.
  • Design a marketing research study that will act as a key resource in the development of a marketing plan.
  • Evaluate the impact of changing global, political, economic, competitive, environmental, cultural and social systems on marketing strategy development.
  • Examine the role of consumers as purchasers and users of goods and services using various theories and models of consumer behaviour.
  • Develop a strategically focused integrated marketing communications plan based on research and analysis of a brand, its competition, and consumer behaviour, using appropriate communications strategies.
  • Recommend profitable B2B and B2C customer relationship management strategies that are consistent with organizational marketing objectives.
  • Create a business plan, including business feasibility assessment and financial analysis projections, for an innovative new business, product or service.
  • Analyze the strategic role of supply chain management in achieving a company’s marketing, sales and operational objectives.
  • Work in a manner consistent with law and professional standards, and protocols as it relates to marketing, advertising, promotion and ethical considerations.
  • Develop a professional sales solution for a product or service to a prospective business-buying customer using appropriate sales methodologies.

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Honours Baccalaureate Degree

Duration

4 yrs (8 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Internship

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Faculty

Pilon School of Business

Designation

Honours Baccalaureate Degree

Duration

4 yrs (8 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program Fees

Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.

The fees shown here are for the 2021–2022 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website.

Program Fees

Fees for this program are paid to the University of Toronto Mississauga.

Program Fees

Fees for this program are paid to Brock University.

Program Fees

Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.

For Canadian Students

The fees shown here are for the 2021-2022 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website. For English Language Studies, depending on your level placement, your program completion time may differ.

For International Students

The fees shown here are for Fall 2021, and are subject to change. The English Language Studies program is offered to international students in 7-week sessions. The fees displayed are for each 7-week session and include tuition and health insurance. Depending on your level placement, your program completion time may differ.

Fees For Canadian Students

Fees for Canadian students

$8,074.00

Notes: Co-op students must pay an additional fee of $535 in the term prior to each co-op work term.

View Part-time Fees

Fees for International Students

Fees for International students

$18,523.00

Financial Aid & Awards

Your education is a big investment, and we're here to help! Keep an eye on our Financial Aid & Awards page for regular updates, and check out these important links:

All new international students beginning their studies in the Fall 2021 or Winter 2022 semesters will receive an entrance scholarship ranging from $1,000 to $2,000.

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $1,000 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $1,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $2,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Bursaries for Grade 12 Students Pursuing Studies Toward a Career in Law

The annual Bursary Program for grade 12 students pursuing careers in the justice sector at an Ontario university or college is now open! Bursaries are offered by the Association of Justices of the Peace of Ontario (AJPO), the Association of Ontario Judges (AOJ) and the Ontario Superior Court Judges’ Association (OSCJA). Each association offers one bursary per year in each of their judicial regions for a total of 22 bursaries province-wide!

Applications close on May 26. Spread the word to students! Visit the Bursary web page for more information.

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Honours Baccalaureate Degree

Duration

4 yrs (8 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Frequently Asked Questions

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Honours Baccalaureate Degree

Duration

4 yrs (8 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Labs & Technology

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Faculty

Pilon School of Business

Designation

Honours Baccalaureate Degree

Duration

4 yrs (8 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Is Experiential Design the right program for me?

Date: Wednesday, May 26th, 4 p.m. – 6 p.m.
Want to learn more about Experiential Design? This interactive workshop will explain what Experiential Design is and explore the many exciting career options in this rapidly-growing field.

Sheridan’s new Bachelor of Experiential Design is the first degree of its kind in Canada, teaching holistic approaches to wayfinding, public installation, placemaking, exhibition design, themed environments and event design. Our internationally recognized faculty, deep industry connections and renowned creative culture provide the ideal foundation for this ground-breaking program.

Workshop Schedule

  • Overview of what Experiential Design is all about
  • Interactive design activity exploring sensory communication
  • Q&A with experiential designers working in the industry

Financial Planning Certification

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Faculty

Pilon School of Business

Designation

Honours Baccalaureate Degree

Duration

4 yrs (8 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Professional Sales Certificate

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Faculty

Pilon School of Business

Designation

Honours Baccalaureate Degree

Duration

4 yrs (8 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program Transition

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Honours Baccalaureate Degree

Duration

4 yrs (8 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Earn your Masters degree

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Faculty

Pilon School of Business

Designation

Honours Baccalaureate Degree

Duration

4 yrs (8 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Transfer Opportunities

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Faculty

Pilon School of Business

Designation

Honours Baccalaureate Degree

Duration

4 yrs (8 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Clinical Placements

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Faculty

Pilon School of Business

Designation

Honours Baccalaureate Degree

Duration

4 yrs (8 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Articulation Agreements

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Honours Baccalaureate Degree

Duration

4 yrs (8 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program availability

Honours Baccalaureate Degree

Co-op

Full-time 4 years Program code: PBBAM

Honours Baccalaureate Degree
Start date Campus Status
Sep 2021 Hazel McCallion Campus (Mississauga) Available
Jan 2022 Hazel McCallion Campus (Mississauga) Available

Honours Baccalaureate Degree

Co-op

Part-time Program code: PBBAM

Honours Baccalaureate Degree
Start date Campus Status
Sep 2021 Hazel McCallion Campus (Mississauga) Available
Jan 2022 Hazel McCallion Campus (Mississauga) Available

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We’re happy to help with any questions you may have. Give us a call at any of these numbers and select Option 4 after the prompt, or simply fill out the contact form and we’ll get back to you as soon as possible.

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