ANUM KHAN IS A SOCIAL MEDIA MANAGER AT SPARK INTERNET MARKETING CORPORATION, AN INTERNET MARKETING AGENCY BASED IN TORONTO. WHILE AT SHERIDAN, ANUM WORKED FOR THE MISSISSAUGA NEWS AS AN EDITORIAL INTERN. THIS LED TO A FREELANCE POSITION AFTER GRADUATION.
What do you say to those who believe that print journalism is a dying industry?
People say that print journalism is a dying field because newspaper readership is down. However, I don’t believe that this is true. The field of journalism is very broad, offering unlimited venues to share information. Almost every newspaper is now available online and can be directly streamed to your phone where it can be read at any time, and journalists are still needed to provide that content. Journalists can utilize links, images, videos and so much more that the web has to offer.
What are the most challenging and rewarding aspects of your work?
I am in charge of managing each client’s social platforms, which includes coming up with strategies to engage the audience on behalf of the client so that customers keep following their Facebook or Twitter profile. This can be challenging as it involves extensive research about the client so that any content written relates to their business needs and messages. It is rewarding because I can receive feedback from the audience right away by seeing the number of followers and the responses and comments to the content that I write on behalf of the client.
The most important lesson learned at Sheridan:
Ask for help when you need it. All of the faculty members are so knowledgeable in their field and have lots of experience. I know that even today, if I needed help coming up with story ideas or even an extra set of eyes to look over my drafts, my former professors would be more than happy to help me out.
What advice would you give a Sheridan student or new graduate?
To get involved! In my senior year at Sheridan, I was a photographer for the Sheridan Student Union and wrote a fashion column for TRAVIS Magazine. I met so many great people. It also led to my position at the Mississauga News, so getting involved was a great way to make connections to further my career.
What led you to study at Sheridan?
The strength of the print journalism program, which allows students to work in a real-life newspaper setting. I also took a campus tour before accepting my offer, and was struck by the friendliness of the people and the beauty of the Oakville campus.