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Business Hall of Fame

Scott Stratten

Scott Stratten

Pilon School of Business
Program: Business Administration – Human Resources
Year of Graduation: 1998

President, Un-Marketing

Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College Faculty of Business, Scott ran his “UnAgency” for nearly a decade before deciding to focus his efforts solely on speaking at events for companies looking for guidance through the viral/social media and relationship marketing landscape. His clients have included a broad cross section of influential organizations such as PepsiCo, Adobe, Red Cross, Cirque du Soleil, Saks Fifth Avenue and Fidelity Investments.

Scott was named one of the top 5 social media influencers in the world on Forbes.com. His book “UnMarketing: Stop Marketing, Start Engaging” became a national best-seller before it was released, and recently earned the number one spot on the Globe and Mail Business best-seller list.

Scott’s efforts have helped his clients develop and launch viral marketing videos that have so far been viewed over 60 million times. Scott has been featured in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company. He was recently recognized as one of “America’s 10 Marketing Gurus” by Business Review USA.

“Sheridan’s Faculty of Business gave me the academic foundation and the relationships that would affect my entire life.” – Scott Stratten