SCAET building at Sheridan's Trafalgar Road Campus

Breaking into Branded Content: A Panel Discussion

Date: Mar. 21, 2023 – Mar. 21, 2023

Time: 7:00 p.m.8:30 p.m.

Location: Online

Extra Lean nimble | A Panel Discussion: Breaking into Branded Content | March 21 | 7:00 p.m. | Sheridan Alumni | Stay Connected

In the world of entertainment, content is king. But beyond movies and television, there’s another form of video content that’s both lucrative and creative: branded content.

In this panel discussion, directors from Toronto-based Nimble Content – a full-service video production company – will share their experience in branded content and tips for breaking into the commercial business.

Led by Andrew Lynch (Advanced Television and Film ’05), Nimble Content creates online content for social media, including short-form videos, explainer videos, documentaries, stunts, interactive videos, pre-rolls, multi-platform videos and more. He’ll be joined by three other Nimble Content Directors. Discussion will include:

  • An overview of the branded content ecosystem.
  • The role directors play in the commercial production landscape.
  • How to break into the business.
  • Breaking the stigma of commercials.
  • Reel development (no sizzle reels!)
  • The commercial production processes.
  • Internship opportunities at Nimble!

Date: Tuesday, March 21
Time: 7:00 p.m. – 8:30 p.m.
Location: Zoom

Register Now

More about the panel

Andrew Lynch (Executive Producer/Partner)

Andrew LynchAndrew graduated from Sheridan’s Advanced Television and Film program in 2005, and after gaining experience on commercial sets, joined Holiday Films in 2010 full time. In 2014, he became an EP at the newly-formed Nimble Content, where he continues today, representing a roster of Canadian film directors, photographers, and post-production artists. He budgets projects, guides treatment development and manages projects from production through post completion.

Clients: Coca Cola, Tangerine, TD Bank, Tylenol, Coors, Burt’s Bees, HP, Petro Canada, Canadian Tire, etc.

Jesse Senko (Director/Producer/Editor)

Jesse SenkoJesse is a multi-talented, creative filmmaker, based in Toronto, with an authentic, real people preferred approach. His background includes agency art direction, short films, editorial photography, commercials and firing pizzas in his self-made pizza oven.

Clients / Agencies: HP, TD, Pizza Hut, Loblaws, Ford, Mark’s, WWF / Dentsu, John St, McCann, FCB, Bensimon Byrne, Leo Burnett.

Melanie Chung (Director)

Melanie ChungMelanie is a visual storyteller with a cinematic eye, and a pulse on emotional authenticity. Her approach to filmmaking has always been about finding the details that make us tick. Her background includes commercials, TV series (CBC), founder of the Asian Canadian Film Alliance and loves pastries.

Clients / Agencies: Burt’s Bees, Foodland, RBC, BC Children’s Hospital / John St, Bensimon Byrne, Forsman, Mint, etc.

Brett Blackwell (Director/DOP/Editor)

Brett BlackwellBrett is a Toronto-based filmmaker and Canadian Comedy Award winner, known for sharp humour and real people experiential narratives. His background includes short film and commercial work and racing at tracks on his super-fast motorcycle.

Clients / Agencies: Toyota, Molson, Honda, Tim Hortons / Isobar, John St, Bensimon Byrne, etc.

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