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Learn Effective Strategies for Marketing to Mature Consumers with Sheridan’s Cathryn Oliver

April 21, 2014

Sheridan College will be hosting a session on market segmentation at the Business of Aging: Information Exchange Network (BA:IEN) quarterly meeting. Cathryn Oliver, from Sheridan’s Faculty of Business and the BA:IEN co-lead, will speak about common mistakes made when businesses attempt to market to older consumers, and how to develop target audience profiles to improve marketing strategies. The session is only $15 for non-members and is a primer session for the Age Aware Summit taking place at Sheridan College’s Trafalgar Campus on June 12, 2014.

When:                  Wednesday, April 30, 2014 from 8 a.m. – 9:30 a.m.

Where:                 Room A319 at Sheridan’s Hazel McCallion Campus in Mississauga

                                4180 Duke of York Boulevard, Mississauga Ontario, L5B 0G5

What:                   Remarks by Cathryn Oliver from Sheridan’s Faculty of Business and BA:IEN Co-Lead

Please RSVP by April 23 to Paulina Camino at 905.845.9430 x 8617 or email at

About BA:IEN

BA:IEN connects business and industry leaders to exchange ideas, information and resources related to the needs and wants of mature consumers and their families.