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Alumni Profiles

Brent te Boekhorst

Brent te Boekhorst

Pilon School of Business
Year of Graduation: 2004
Program: Business Administration - Marketing

Giving Back to Sheridan Students

Brent te Boekhorst always wanted to be an entrepreneur. Just three years after graduation, he realized that dream by opening a marketing and sales strategies company with Canadian and global clients. His customers include Carter Industrial, Dual Lift (Germany), Schoolhouse Products, Erin's Well and Under Armour sponsorship for Team Martin (Curling). By 2010, Brent had also opened SIXX restaurant in his hometown of Guelph.

“I find it more interesting to represent a variety of worldwide brands than to focus on just one business,” says Brent, who gained international experience right out of the gate at Sheridan. The first student in Sheridan’s marketing program to secure an international co-op placement, Brent moved to Connecticut in second year to work for an underground pipe company.

After graduation, Brent was hired by Pitney Bowes as a sales rep for the downtown Toronto area and quickly became the company’s top sales rep in 2005. He followed this success with a stint at as a senior technical recruiter for Huntech Consultants in Toronto.

Returning to Sheridan a couple of years ago to speak to students about the realities of a sales career, Brent pulled no punches. “I was there to knock off any sugar coating from the sales field. You must be able to handle a lot of rejection. It’s all about persistence and the knowledge that you have something of value to offer.”

Brent has been sharing his talents outside the classroom as well, as a long-time coach of semi-professional baseball in Ontario. He also coached Sheridan’s fledgling extramural hockey team to a college provincial championship in 2010, along with fellow alumnus Andrew Stirk (Business Marketing 2009). The win was particularly sweet, as Sheridan entered the tournament seeded 9th out of 16 teams.

“Sheridan has such a great hockey history; it’s gratifying to continue such a winning tradition. I was fortunate enough to work with Tom Hipsz (Trafalgar Campus Recreation/Fitness Coordinator), Andrew and an outstanding group of students,” says Brent, who also played hockey at Sheridan.

Brent’s Sheridan connection remains a fundamental part of his life and he welcomes the opportunity to share his college experience. “I am really proud to tell people I graduated from Sheridan and I like what it gave me. You actually do the job rather than just having the job taught to you.”