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Darrell Keezer

Marketing Grad Shares Tips on Reviving a Lifeless Website

December 09, 2014

Darrell Keezer can offer companies many reasons why their websites need a makeover. In fact, he has 37 of them. The founder of Candybox Marketing shared his pointers for an optimal online presence with alumni and community business people at the official launch of his book, 37 Ways Your Website Died on December 2 at Sheridan. Since graduating in 2005 from the Business Administration – Marketing program, Darrell has built a broad and influential client base in Canada and the United States through his Toronto-based digital marketing agency, including Fox Entertainment (TV series Glee and So You Think You Can Dance). In 2014, he was inducted into the Sheridan Business Hall of Fame.

37 Ways Your Website Died and How to Resurrect It serves up some easy to digest nuggets of advice aimed at reviving a stale website. Here are a few of the reasons why your online activity could be on life support according to Darrell:

• Your website is noisy. The majority of web browsing takes place between 9-5, during work hours. If your website auto-plays videos or introductions, your bounce rate will skyrocket as people don't want to give the impression that they aren't working. Solution: Don’t include any autoplay features on your site; give the users the control.

• Search engines think you’re dead. If your site is built in Flash, or not using proper HTML standards, the site may not be found by search engines. Solution: Make sure your site contains elements that the search engines can find your website and the landing pages on your site.

• You are using bad stock photography. If your photography is low quality, overused, or too corporate, your visitors will suffer from ad-blindness. Solution: Find original and high quality images or produce your own.

You can find out more about Darrell's book and where to buy it on www.37ways.com.

37 Ways Your Website Died

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