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Alumni News

How to Succeed in Advertising

March 14, 2013

Advertising alumni shared their experience in the field with students at a networking event last month. Sarah Thornley (2008) was among the 18 graduates who offered advice to Advertising and Communications Management students about landing that first job. Now Retail Advertising Supervisor at Kia Canada, Sarah started working in the industry immediately following graduation. 

Sarah made the most of her time at Sheridan. She was part of two gold medal-winning teams at the Ontario Colleges Marketing Competition and a founding member of the Sheridan Advertising Association. A silver medalist for the highest GPA in her class, she was the Valedictorian for the Faculty of Business in her graduating year.

A compelling speaker, Sarah studied theatre at Brock University in her hometown of St. Catharines before attending Sheridan. “During this time I got a sales job at Future Shop and my business side came out. I then thought: ‘what career will allow me to combine creativity and business?’ The answer: advertising.”

She continued to work at Future Shop while attending college, having found the retail environment to be an ideal training ground for the advertising industry. “You learn great people skills, how to problem-solve and think on your feet.  At the end of the day, it’s all about customer service,” says Sarah.

Success in advertising is also about commitment and drive, as Sarah clearly demonstrates, having made the move from Account Executive (Brandworks International) to Account Supervisor (DDB Canada) to her current role in five short years.

 "My advice to new graduates: demonstrate that you have initiative, drive and passion. Show that you care about the job. Seize opportunities and remember that no one is going to hand you a career on a platter.”

How to Succeed in Advertising

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