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Strategic Enrolment Management

Strategic Enrolment Management (SEM) is a core pillar of Operational Sustainability at Sheridan.

Widely adopted by postsecondary institutions throughout North America, SEM will allow Sheridan to create a coordinated and evidence-based framework for enhancing student recruitment, retention, and the student experience.

It will help Sheridan find and admit students who are the right fit for its programs, focus on quality vs. quantity, and improve engagement with the student body. Effectively implemented, SEM operationalizes Sheridan’s Academic Plan.

SEM includes communication and collaboration by the marketing, administrative operations, student affairs and curriculum planning departments to identify and meet our enrolment targets. Aligning our departmental efforts with the SEM plan will help position Sheridan for its long-term success.

This May, Sheridan will be launching five, cross-divisional SEM Strategy Teams (each comprised of approximately 10 faculty, support staff and administrative staff members). The Strategy Teams will work over seven weeks to build on the foundational work that the SEM Steering Committee has completed since its launch in September 2017, with a goal of developing recommendations and critical path action plans for five strategic areas of opportunity..

Strategic Enrolment Management at Sheridan

What is SEM?

  • SEM is an integrated, data-driven approach for attracting, retaining, graduating and building institutional loyalty with students.
  • SEM brings together institutional marketing, recruitment and admissions, institutional research, student services and curriculum planning. Working together, these areas can help an institution identify and meet its enrolment targets.
  • SEM plans allow institutions to be more calculated, thoughtful and intentional in their recruitment and retention practices.
  • SEM builds and sustains a mindset at Sheridan that puts recruitment, retention, and the student experience at the forefront requires the participation and collaboration of staff and faculty from across functions, Faculties and campuses.

Sheridan's Enrolment Vision

Sustained success through a “One Sheridan” mindset, strategic enrolment growth, diversification and innovation.

A “One Sheridan” mindset will result in:

  • Integrated ‘strategic’ enrolment planning
  • Capacity optimization and strategic innovation
  • Student-centred focus
  • Sustained quality and vitality
  • Collaborative engagement of campus community
A graphic showing the SEM Planning Framework at Sheridan

SEM planning framework

1. Sheridan Strategic Foundations

  • Mission
  • Vision
  • Values

2. Sheridan Priorities

  • Academic Plan
  • Our People
  • Operational Sustainability

3. SEM Foundations

  • SEM Vision
  • SEM Goals
  • SEM Principles for Decision-Making
  • SEM Strategic Opportunities

Why does Sheridan need a SEM plan?

A SEM plan can help Sheridan:

  • Create more reliable enrolment projections and financial certainty.
  • Better identify and meet its enrolment targets in the face of many pressures such as: flat domestic demographics, a new corridor funding model that actively discourages domestic enrolment growth, chronic underfunding of provincial college education, intense competition for students, and hitting our ceiling on international enrolment.
  • Attract the right students into the right programs, focusing on quality over quantity.
  • Assist our students with their transition to postsecondary education, and deliver the supports they need to improve the quality of the student experience and learning environment to keep students’ learning on track.
  • Boost student retention and satisfaction, and contribute to enhanced student engagement, motivation and commitment.

Sheridan’s SEM goals

1. Strategic Enrolment Growth

  • Improving enrolment conversion rates and our yield of academically qualified, high potential prospects and applicants
  • Strategically managing our domestic and international enrolment with a focus on quality

2. Student Persistence and Experience

  • Improving student satisfaction with the “Sheridan experience” both inside and outside the classroom environment
  • Improving student persistence rates in years 1-to-2, with our initial focus on high risk student populations and programs/courses in the beginning (first) year

3. Optimizing Program Enrolment

  • Ensuring that the right -- academically qualified -- students are successfully enrolled in the right programs

Benefits of SEM

Through SEM, Sheridan will:

  • Improve enrolment conversion and yield of academically qualified, high potential prospects and applicants
  • Manage our domestic and international enrolment strategically, and with a focus on quality
  • Improve student satisfaction with the “Sheridan experience” both inside and outside the classroom environment
  • Improve years 1-to-2 student persistence and success, with initial focus on high-risk student populations and programs/courses in the beginning (first) year
  • Ensure that the right -- academically qualified -- students are successfully enrolled in the right programs

SEM structure

A graphic showing the SEM Structure at Sheridan