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Ontario College Diploma

Advertising and Marketing Communications

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

(Mississauga)

For the Fall 2021 semester, this program will be delivered through a hybrid model that combines remote and in-person learning. View details on delivery modes for all programs.

Build business smarts and creative thinking for your communications career.

Program Overview

Learn the essentials of advertising and marketing communications

Our 2-year advertising and marketing diploma is designed to teach you everything you need to find communications jobs in Canada. You’ll get foundational knowledge of the advertising business as you learn media development, creative management and account management. You’ll also learn how to develop campaign proposals and determine budgets, getting creative in every aspect of your coursework.

Work with industry-standard marketing and advertising technology

You’ll work with technology that’s vital to the modern advertising and marketing communications workplace. You’ll use the same professional software employed by many advertising agencies to plan and create ad campaigns. You’ll also learn search engine optimization (SEO), social media optimization (SMO), and how to work with popular social media platforms and their analytics tools.

Learn from industry professionals in a hands-on environment

Sheridan’s advertising and marketing courses are taught by faculty who have worked in the industry for years. With their experience in creative advertising and marketing communications, they create classrooms that mimic the workplace. You’ll engage in individual projects and groupwork, master adding professional polish to presentations, and even learn how to write the perfect business email.

Easily transfer to a three-year advanced diploma

If you decide you want more real-world work experience before you graduate, you can easily transfer into our three-year Advertising and Marketing Communications – Management advanced diploma. The additional year builds on what you’ll learn in your first two with the added benefit of a 10-week advertising internship. In the advanced diploma, you’ll also work on a Capstone project with a real client to expand your professional portfolio.

“The Sheridan Advertising and Marketing program provides outstanding and highly relevant education with a strong focus on the current digital & programmatic media landscape.”

– Victoria Morris, Head of Investment, m/SIX Communications Canada

PADMK

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Degree Entrance Scholarship Available

Once you’ve applied for admission to this program, we’ll automatically consider you for this award.

International Student?

This program is part of our new two-year graduate certificate bundles! You may be able to qualify for a three-year post-grad work permit.

Courses

Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.

  • CODETITLECREDITS
    ADVG 17005The Business of Advertising3
    ADVG 19254The Creative Process3
    ADVG 18508Message Delivery Channels3
    APPL 19402Computer Applications for Business3
    COMM 19999Essential Communications 3
    General Education Course3
    Total:18
  • CODETITLECREDITS
    ADVG 18846Market Analysis3
    ADVG 15538Advertising Art Direction & Design3
    ADVG 15490Programmatic and Digital Media3
    ADVG 10846Advertising Metrics3
    MKTG 19509Marketing Fundamentals for Advertising3
    HUMN 14857GCreative Thinking: Theory and Practice3
    Total:18
  • CODETITLECREDITS
    ADVG 18073Consumer Research Advertising Planning3
    ADVG 20417Brand Storytelling3
    ADVG 23623Strategic Media Planning3
    MKTG 27545Integrated Campaign Fundamentals: Sales Promotion, Digital and Direct Marketing3
    SALE 19240Business Development in a Digital Culture3
     General Education Course (Open)3
    Total:18
  • CODETITLECREDITS
    ADVG 25805Professional Development and Career Preparation3
    ADVG 26783Creative Content Development3
    ADVG 27906Strategic Media Delivery 3
    MKTG 29599Integrated Campaign Strategy: Public Relations and Publicity3
    SALE 23127Advanced Business Development3
    ADVG 27028Emerging Trends in Advertising3
    Total:18

Courses subject to change.

Find course details:

Courses subject to change.

Find course details:

Courses subject to change.

Find course details:

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Admission Requirements

Program Eligibility

Ontario Secondary School Diploma or equivalent, including these required courses:

  • One English, Grade 12 (ENG4C or ENG4U) with a minimum of 60%
  • Minimum 65% overall average

or

Mature student status.

Applicant Selection

Eligible applicants are selected on the basis of previous academic achievement (the average of their six highest senior-level credits, including required courses).

Applicants who do not meet the admission requirements for this program will be assessed and advised individually and may be considered for other, related programs.

*Course duration for September starts is two academic years. Course duration for January starts is 16 months continuous.

English Language Proficiency

All applicants whose first language is not English must meet Sheridan's English Proficiency Requirements.

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Career Opportunities

Sheridan's Advertising and Marketing Communications graduates are highly regarded for their sound understanding of advertising and marketing communications strategies and tactics, well-rounded business skills and high level of professionalism. You'll be well-equipped to begin an exciting career!

Here are some jobs you might find:

  • Communications Specialist
  • Assistant Digital Buyer
  • Assistant Programmatic Buyer
  • Campaign Manager
  • Digital Account Manager
  • Digital Marketing Coordinator
  • Digital Account Coordinator
  • Digital Content Coordinator

Take a virtual campus tour

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Co-op

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Degree Completion

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • Identify and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.
  • Perform a market segmentation analysis, identify the organization's target market/audience and define the consumer behaviour of each segment.
  • Develop an advertising plan and present and defend it persuasively.
  • Contribute to evaluating the effectiveness of advertising and marketing communications initiatives.
  • Collaborate in the development of advertising and marketing communications material, in compliance with current Canadian legislation, industry standards and business practices.
  • Participate in the development of creative solutions to address advertising and marketing communications challenges.
  • Contribute to planning, implementing, monitoring and evaluating projects by applying the principles of project management.
  • Complete all work in a professional, ethical and timely manner.

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Internship

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program Fees

Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.

The fees shown here are for the 2021–2022 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website.

Program Fees

Fees for this program are paid to the University of Toronto Mississauga.

Program Fees

Fees for this program are paid to Brock University.

Program Fees

Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.

For Canadian Students

The fees shown here are for the 2021-2022 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website. For English Language Studies, depending on your level placement, your program completion time may differ.

For International Students

The fees shown here are for Fall 2021, and are subject to change. The English Language Studies program is offered to international students in 7-week sessions. The fees displayed are for each 7-week session and include tuition and health insurance. Depending on your level placement, your program completion time may differ.

Fees For Canadian Students

Fees for Canadian students

$4,213.77
Fees for International Students

Fees for International students

$18,004.77

Financial Aid & Awards

Your education is a big investment, and we're here to help! Keep an eye on our Financial Aid & Awards page for regular updates, and check out these important links:

All new international students beginning their studies in the Fall 2021 or Winter 2022 semesters will receive an entrance scholarship ranging from $1,000 to $2,000.

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $1,000 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $1,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $2,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Bursaries for Grade 12 Students Pursuing Studies Toward a Career in Law

The annual Bursary Program for grade 12 students pursuing careers in the justice sector at an Ontario university or college is now open! Bursaries are offered by the Association of Justices of the Peace of Ontario (AJPO), the Association of Ontario Judges (AOJ) and the Ontario Superior Court Judges’ Association (OSCJA). Each association offers one bursary per year in each of their judicial regions for a total of 22 bursaries province-wide!

Applications close on May 26. Spread the word to students! Visit the Bursary web page for more information.

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Frequently Asked Questions

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Labs & Technology

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Financial Planning Certification

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Professional Sales Certificate

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program Transition

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Earn your Masters degree

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Transfer Opportunities

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Clinical Placements

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Articulation Agreements

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program availability

Ontario College Diploma

Full-time 2 years Program code: PADMK

Ontario College Diploma
Start date Campus Status
Sep 2021 Hazel McCallion Campus (Mississauga) Available
Jan 2022 Hazel McCallion Campus (Mississauga) Available

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