2 yrs (4 semesters)
Hazel McCallion Campus
Fees & Financial Aid
Labs & Technology
Financial Planning Certification
Professional Sales Certificate
Earn your Masters degree
For the Winter 2021 semester, this program will be delivered entirely through remote learning. View delivery modes for all programs.
Build business smarts and creative thinking for your communications career.
Learn the essentials of advertising and marketing communications
Our 2-year advertising and marketing diploma is designed to teach you everything you need to find communications jobs in Canada. You’ll get foundational knowledge of the advertising business as you learn media development, creative management and account management. You’ll also learn how to develop campaign proposals and determine budgets, getting creative in every aspect of your coursework.
Work with industry-standard marketing and advertising technology
You’ll work with technology that’s vital to the modern advertising and marketing communications workplace. You’ll use the same professional software employed by many advertising agencies to plan and create ad campaigns. You’ll also learn search engine optimization (SEO), social media optimization (SMO), and how to work with popular social media platforms and their analytics tools.
Learn from industry professionals in a hands-on environment
Sheridan’s advertising and marketing courses are taught by faculty who have worked in the industry for years. With their experience in creative advertising and marketing communications, they create classrooms that mimic the workplace. You’ll engage in individual projects and groupwork, master adding professional polish to presentations, and even learn how to write the perfect business email.
Easily transfer to a three-year advanced diploma
If you decide you want more real-world work experience before you graduate, you can easily transfer into our three-year Advertising and Marketing Communications – Management advanced diploma. The additional year builds on what you’ll learn in your first two with the added benefit of a 10-week advertising internship. In the advanced diploma, you’ll also work on a Capstone project with a real client to expand your professional portfolio.
“The Sheridan Advertising and Marketing program provides outstanding and highly relevant education with a strong focus on the current digital & programmatic media landscape.”
– Victoria Morris, Head of Investment, m/SIX Communications Canada
Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.
CODE TITLE CREDITS ADVG 17005 The Business of Advertising 3 ADVG 19254 The Creative Process 3 ADVG 18508 Message Delivery Channels 3 APPL 19402 Computer Applications for Business 3 COMM 19999 Essential Communications 3 General Education Course 3 Total: 18
CODE TITLE CREDITS ADVG 18846 Market Analysis 3 ADVG 15538 Advertising Art Direction & Design 3 ADVG 15490 Programmatic and Digital Media 3 ADVG 10846 Advertising Metrics 3 MKTG 19509 Marketing Fundamentals for Advertising 3 HUMN 14857G Creative Thinking: Theory and Practice 3 Total: 18
CODE TITLE CREDITS ADVG 18073 Consumer Research Advertising Planning 3 ADVG 20417 Brand Storytelling 3 ADVG 23623 Strategic Media Planning 3 MKTG 27545 Integrated Campaign Fundamentals: Sales Promotion, Digital and Direct Marketing 3 SALE 19240 Business Development in a Digital Culture 3 General Education Course (Open) 3 Total: 18
CODE TITLE CREDITS ADVG 25805 Professional Development and Career Preparation 3 ADVG 26783 Creative Content Development 3 ADVG 27906 Strategic Media Delivery 3 MKTG 29599 Integrated Campaign Strategy: Public Relations and Publicity 3 SALE 23127 Advanced Business Development 3 ADVG 27028 Emerging Trends in Advertising 3 Total: 18
CODE TITLE CREDITS ADVG 34311 Strategic Consumer Insights for Campaign Planning 3 ADVG 23672 Creative Branding 3 ADVG 33551 Communication Channel Planning 3 MKTG 32115 Integrated Communications Plan: Capstone 3 ADVG 36834 The Art & Business Science of Digital 3 General Education Course (Open) 3 Total: 18
CODE TITLE CREDITS ADVG 30678 Marketing Communications Account Coordinator Simulation 18 OR FLPL 38109 Field Placement 18 Total: 18
Courses subject to change.
Find course details:
Ontario Secondary School Diploma or equivalent, including these required courses:
- One English, Grade 12 (ENG4C or ENG4U) with a minimum of 60%
- Minimum 65% overall average
Eligible applicants are selected on the basis of previous academic achievement (the average of their six highest senior-level credits, including required courses).
Applicants who do not meet the admission requirements for this program will be assessed and advised individually and may be considered for other, related programs.
*Course duration for September starts is two academic years. Course duration for January starts is 16 months continuous.
English Language Proficiency
All applicants whose first language is not English must meet Sheridan's English Proficiency Requirements.
Sheridan's Advertising and Marketing Communications graduates are highly regarded for their sound understanding of advertising and marketing communications strategies and tactics, well-rounded business skills and high level of professionalism. You'll be well-equipped to begin an exciting career!
Here are some jobs you might find:
- Communications Specialist
- Assistant Digital Buyer
- Assistant Programmatic Buyer
- Campaign Manager
- Digital Account Manager
- Digital Marketing Coordinator
- Digital Account Coordinator
- Digital Content Coordinator
The graduate has reliably demonstrated the ability to:
- Identify and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.
- Perform a market segmentation analysis, identify the organization's target market/audience and define the consumer behaviour of each segment.
- Develop an advertising plan and present and defend it persuasively.
- Contribute to evaluating the effectiveness of advertising and marketing communications initiatives.
- Collaborate in the development of advertising and marketing communications material, in compliance with current Canadian legislation, industry standards and business practices.
- Participate in the development of creative solutions to address advertising and marketing communications challenges.
- Contribute to planning, implementing, monitoring and evaluating projects by applying the principles of project management.
- Complete all work in a professional, ethical and timely manner.
Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.
The fees shown here are for the 2020–2021 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website.
Fees for this program are paid to the University of Toronto Mississauga.
Fees for this program are paid to Brock University.
Fees for Canadian students$4,203.05
Fees for International students$17,044.05
Sheridan Degree Entrance Scholarship
Sheridan is pleased to provide an entrance scholarship in the amount of $1,000 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.
Sheridan Degree Entrance Scholarship
Sheridan is pleased to provide an entrance scholarship in the amount of $1,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.
Sheridan Degree Entrance Scholarship
Sheridan is pleased to provide an entrance scholarship in the amount of $2,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.
Ontario College Diploma
Full-time 2 years Program code: PADMK
|Jan 2021||Hazel McCallion Campus (Mississauga)||Available|
|Sep 2021||Hazel McCallion Campus (Mississauga)||Available|
|Jan 2022||Hazel McCallion Campus (Mississauga)||Available|
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