Our 2022-23 Digital Viewbook is here!
Learn about Sheridan’s campuses, programs, support services, alumni and more.
Duration
2 yrs (4 semesters)
Location
Hazel McCallion Campus
(Mississauga)
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Overview
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Courses
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Admission Requirements
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Careers
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Co-op
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Degree Completion
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Learning Outcomes
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Internship
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Fees & Financial Aid
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FAQs
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Labs and Technology
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Financial Planning Certification
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Professional Sales Certificate
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Program Transition
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Earn your Masters degree
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Transfer Opportunities
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Clinical Placements
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Articulation Agreements
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Mission
For details on how this program will be delivered for the Winter 2022 term, please see the delivery modes for all programs.
Build business smarts and creative thinking for your communications career.
Program Overview
Learn the essentials of advertising and marketing communications
Our 2-year advertising and marketing diploma is designed to teach you everything you need to find communications jobs in Canada. You’ll get foundational knowledge of the advertising business as you learn media development, creative management and account management. You’ll also learn how to develop campaign proposals and determine budgets, getting creative in every aspect of your coursework.
Work with industry-standard marketing and advertising technology
You’ll work with technology that’s vital to the modern advertising and marketing communications workplace. You’ll use the same professional software employed by many advertising agencies to plan and create ad campaigns. You’ll also learn search engine optimization (SEO), social media optimization (SMO), and how to work with popular social media platforms and their analytics tools.
Learn from industry professionals in a hands-on environment
Sheridan’s advertising and marketing courses are taught by faculty who have worked in the industry for years. With their experience in creative advertising and marketing communications, they create classrooms that mimic the workplace. You’ll engage in individual projects and groupwork, master adding professional polish to presentations, and even learn how to write the perfect business email.
Easily transfer to a three-year advanced diploma
If you decide you want more real-world work experience before you graduate, you can easily transfer into our three-year Advertising and Marketing Communications – Management advanced diploma. The additional year builds on what you’ll learn in your first two with the added benefit of a 10-week advertising internship. In the advanced diploma, you’ll also work on a Capstone project with a real client to expand your professional portfolio.
“The Sheridan Advertising and Marketing program provides outstanding and highly relevant education with a strong focus on the current digital & programmatic media landscape.”
– Victoria Morris, Head of Investment, m/SIX Communications Canada
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Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Courses
Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.
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Semester 1
CODE TITLE CREDITS ADVG 17005 The Business of Advertising 3 ADVG 19254 The Creative Process 3 ADVG 18508 Message Delivery Channels 3 APPL 19402 Computer Applications for Business 3 COMM 19999 Essential Communications 3 General Education Course 3 Total: 18 -
Semester 2
CODE TITLE CREDITS ADVG 18846 Market Analysis 3 ADVG 15538 Advertising Art Direction & Design 3 ADVG 15490 Programmatic and Digital Media 3 ADVG 10846 Advertising Metrics 3 MKTG 19509 Marketing Fundamentals for Advertising 3 HUMN 14857G Creative Thinking: Theory and Practice 3 Total: 18 -
Semester 3
CODE TITLE CREDITS ADVG 18073 Consumer Research Advertising Planning 3 ADVG 20417 Brand Storytelling 3 ADVG 23623 Strategic Media Planning 3 MKTG 27545 Integrated Campaign Fundamentals: Sales Promotion, Digital and Direct Marketing 3 SALE 19240 Business Development in a Digital Culture 3 General Education Course (Open) 3 Total: 18 -
Semester 4
CODE TITLE CREDITS ADVG 25805 Professional Development and Career Preparation 3 ADVG 26783 Creative Content Development 3 ADVG 27906 Strategic Media Delivery 3 MKTG 29599 Integrated Campaign Strategy: Public Relations and Publicity 3 SALE 23127 Advanced Business Development 3 ADVG 27028 Emerging Trends in Advertising 3 Total: 18
Courses subject to change.
Find course details:
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Admission Requirements
Program Eligibility
Ontario Secondary School Diploma or equivalent, including these required courses:
- One English, Grade 12 (ENG4C or ENG4U) with a minimum of 60%
- Minimum 65% overall average
or
Applicant Selection
Eligible applicants are selected on the basis of previous academic achievement (the average of their six highest senior-level credits, including required courses).
Applicants who do not meet the admission requirements for this program will be assessed and advised individually and may be considered for other, related programs.
*Course duration for September starts is two academic years. Course duration for January starts is 16 months continuous.
English Language Proficiency
All applicants whose first language is not English must meet Sheridan's English Proficiency Requirements.
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Career Opportunities
Sheridan's Advertising and Marketing Communications graduates are highly regarded for their sound understanding of advertising and marketing communications strategies and tactics, well-rounded business skills and high level of professionalism. You'll be well-equipped to begin an exciting career!
Here are some jobs you might find:
- Communications Specialist
- Assistant Digital Buyer
- Assistant Programmatic Buyer
- Campaign Manager
- Digital Account Manager
- Digital Marketing Coordinator
- Digital Account Coordinator
- Digital Content Coordinator
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Co-op
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Degree Completion
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Identify and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.
- Perform a market segmentation analysis, identify the organization's target market/audience and define the consumer behaviour of each segment.
- Develop an advertising plan and present and defend it persuasively.
- Contribute to evaluating the effectiveness of advertising and marketing communications initiatives.
- Collaborate in the development of advertising and marketing communications material, in compliance with current Canadian legislation, industry standards and business practices.
- Participate in the development of creative solutions to address advertising and marketing communications challenges.
- Contribute to planning, implementing, monitoring and evaluating projects by applying the principles of project management.
- Complete all work in a professional, ethical and timely manner.
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Internship
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Program Fees
Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.
The fees shown here are for the 2021–2022 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website.
Fees for Canadian students
$4,213.77
Fees for International students
$18,004.77Financial Aid & Awards
Your education is a big investment, and we're here to help! Keep an eye on our Financial Aid & Awards page for regular updates, and check out these important links:
- Ontario Student Assistance Program (OSAP)
- Scholarships, awards and bursaries
- Work Study Assistance Program
All new international students beginning their studies in the Fall 2021 or Winter 2022 semesters will receive an entrance scholarship ranging from $1,000 to $2,000.
Bursaries for Grade 12 Students Pursuing Studies Toward a Career in Law
The annual Bursary Program for grade 12 students pursuing careers in the justice sector at an Ontario university or college is now open! Bursaries are offered by the Association of Justices of the Peace of Ontario (AJPO), the Association of Ontario Judges (AOJ) and the Ontario Superior Court Judges’ Association (OSCJA). Each association offers one bursary per year in each of their judicial regions for a total of 22 bursaries province-wide!
Applications close on May 26. Spread the word to students! Visit the Bursary web page for more information.
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Frequently Asked Questions
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Labs & Technology
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Financial Planning Certification
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Professional Sales Certificate
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Program Transition
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Earn your Masters degree
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Transfer Opportunities
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Clinical Placements
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Articulation Agreements
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Program Mission
Our mission is to utilize harmonious, comprehensive and specialized training to empower our learners with the knowledge, skills and attitude required to demonstrate the Professional Competencies for Canadian Pharmacy Technicians at Entry to Practice.
Program Vision
Our vision is to graduate highly-skilled life-long learners who uphold professional integrity and promote quality and safety in practice.
Critical Performance Statement
Upon graduation, students in Sheridan’s Pharmacy Technician diploma program will have demonstrated the ability to pursue the career of pharmacy technician and to practice safely in a community or hospital while adhering to the scope of practice for pharmacy technicians.
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Program availability
Ontario College Diploma
Full-time 2 years Program code: PADMK
| Start date | Campus | Status |
|---|---|---|
| Sep 2022 | Hazel McCallion Campus (Mississauga) | Available |
| Jan 2023 | Hazel McCallion Campus (Mississauga) | Available |
| Jan 2022 | Hazel McCallion Campus (Mississauga) | Closed |
Featured Story
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Find your fit and choose with confidence. Choosing the right education is a big decision. At Sheridan we’re committed to providing you with the learning, support and services you need to achieve your goals and reach your full potential. Take a look around, and please connect with us if you have any questions!
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Sign up for a webinar
Join us for a webinar and get answers to those questions on your list.
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Attend our Virtual Open House
This year, we're bringing our Open House to you! No need to leave your couch to explore our campuses and learn about all that Sheridan has to offer.
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Not sure which program to take?
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Have a question? Contact us.
We’re happy to help with any questions you may have. Give us a call at any of these numbers and select Option 4 after the prompt, or simply fill out the contact form and we’ll get back to you as soon as possible.
905-845-9430 (Oakville/Mississauga)
905-459-7533 (Brampton)
Contact Centre hours of operation:
Monday–Thursday, 8 a.m.–8 p.m.
Friday, 8 a.m.–4:30 p.m.
Saturday, 9 a.m.–1 p.m.
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