Access to our campuses is limited due to COVID-19, but we're still here to support you.

Students collaborating in a classroom

Ontario College Diploma

Advertising and Marketing Communications

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

(Mississauga)

For the Winter 2021 semester, this program will be delivered entirely through remote learning. View delivery modes for all programs.

Build business smarts and creative thinking for your communications career.

Program Overview

Learn the essentials of advertising and marketing communications

Our 2-year advertising and marketing diploma is designed to teach you everything you need to find communications jobs in Canada. You’ll get foundational knowledge of the advertising business as you learn media development, creative management and account management. You’ll also learn how to develop campaign proposals and determine budgets, getting creative in every aspect of your coursework.

Work with industry-standard marketing and advertising technology

You’ll work with technology that’s vital to the modern advertising and marketing communications workplace. You’ll use the same professional software employed by many advertising agencies to plan and create ad campaigns. You’ll also learn search engine optimization (SEO), social media optimization (SMO), and how to work with popular social media platforms and their analytics tools.

Learn from industry professionals in a hands-on environment

Sheridan’s advertising and marketing courses are taught by faculty who have worked in the industry for years. With their experience in creative advertising and marketing communications, they create classrooms that mimic the workplace. You’ll engage in individual projects and groupwork, master adding professional polish to presentations, and even learn how to write the perfect business email.

Easily transfer to a three-year advanced diploma

If you decide you want more real-world work experience before you graduate, you can easily transfer into our three-year Advertising and Marketing Communications – Management advanced diploma. The additional year builds on what you’ll learn in your first two with the added benefit of a 10-week advertising internship. In the advanced diploma, you’ll also work on a Capstone project with a real client to expand your professional portfolio.

“The Sheridan Advertising and Marketing program provides outstanding and highly relevant education with a strong focus on the current digital & programmatic media landscape.”

– Victoria Morris, Head of Investment, m/SIX Communications Canada

PADMK

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Courses

Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.

  • CODETITLECREDITS
    ADVG 17005The Business of Advertising3
    ADVG 19254The Creative Process3
    ADVG 18508Message Delivery Channels3
    APPL 19402Computer Applications for Business3
    COMM 19999Essential Communications 3
    General Education Course3
    Total:18
  • CODETITLECREDITS
    ADVG 18846Market Analysis3
    ADVG 15538Advertising Art Direction & Design3
    ADVG 15490Programmatic and Digital Media3
    ADVG 10846Advertising Metrics3
    MKTG 19509Marketing Fundamentals for Advertising3
    HUMN 14857GCreative Thinking: Theory and Practice3
    Total:18
  • CODETITLECREDITS
    ADVG 18073Consumer Research Advertising Planning3
    ADVG 20417Brand Storytelling3
    ADVG 23623Strategic Media Planning3
    MKTG 27545Integrated Campaign Fundamentals: Sales Promotion, Digital and Direct Marketing3
    SALE 19240Business Development in a Digital Culture3
     General Education Course (Open)3
    Total:18
  • CODETITLECREDITS
    ADVG 25805Professional Development and Career Preparation3
    ADVG 26783Creative Content Development3
    ADVG 27906Strategic Media Delivery 3
    MKTG 29599Integrated Campaign Strategy: Public Relations and Publicity3
    SALE 23127Advanced Business Development3
    ADVG 27028Emerging Trends in Advertising3
    Total:18
  • CODETITLECREDITS
    ADVG 34311Strategic Consumer Insights for Campaign Planning3
    ADVG 23672Creative Branding3
    ADVG 33551Communication Channel Planning3
    MKTG 32115Integrated Communications Plan: Capstone3
    ADVG 36834The Art & Business Science of Digital3
         General Education Course (Open)3
    Total:18
  • CODETITLECREDITS
    ADVG 30678Marketing Communications Account Coordinator Simulation18
     OR 
    FLPL 38109Field Placement18
    Total:18

Courses subject to change.

Find course details:

Courses subject to change.

Find course details:

Courses subject to change.

Find course details:

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Admission Requirements

Program Eligibility

Ontario Secondary School Diploma or equivalent, including these required courses:

  • One English, Grade 12 (ENG4C or ENG4U) with a minimum of 60%
  • Minimum 65% overall average

or

Mature student status.

Applicant Selection

Eligible applicants are selected on the basis of previous academic achievement (the average of their six highest senior-level credits, including required courses).

Applicants who do not meet the admission requirements for this program will be assessed and advised individually and may be considered for other, related programs.

*Course duration for September starts is two academic years. Course duration for January starts is 16 months continuous.

English Language Proficiency

All applicants whose first language is not English must meet Sheridan's English Proficiency Requirements.

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Career Opportunities

Sheridan's Advertising and Marketing Communications graduates are highly regarded for their sound understanding of advertising and marketing communications strategies and tactics, well-rounded business skills and high level of professionalism. You'll be well-equipped to begin an exciting career!

Here are some jobs you might find:

  • Communications Specialist
  • Assistant Digital Buyer
  • Assistant Programmatic Buyer
  • Campaign Manager
  • Digital Account Manager
  • Digital Marketing Coordinator
  • Digital Account Coordinator
  • Digital Content Coordinator

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Co-op

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Degree Completion

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • Identify and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.
  • Perform a market segmentation analysis, identify the organization's target market/audience and define the consumer behaviour of each segment.
  • Develop an advertising plan and present and defend it persuasively.
  • Contribute to evaluating the effectiveness of advertising and marketing communications initiatives.
  • Collaborate in the development of advertising and marketing communications material, in compliance with current Canadian legislation, industry standards and business practices.
  • Participate in the development of creative solutions to address advertising and marketing communications challenges.
  • Contribute to planning, implementing, monitoring and evaluating projects by applying the principles of project management.
  • Complete all work in a professional, ethical and timely manner.

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Internship

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program Fees

Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.

The fees shown here are for the 2020–2021 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website.

Program Fees

Fees for this program are paid to the University of Toronto Mississauga.

Program Fees

Fees for this program are paid to Brock University.

Fees For Canadian Students

Fees for Canadian students

$4,203.05
Fees for International Students

Fees for International students

$17,044.05

Financial Aid & Awards

Your education is a big investment, and we're here to help! Keep an eye on our Financial Aid & Awards page for regular updates, and check out these important links:

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $1,000 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $1,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $2,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Frequently Asked Questions

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Labs & Technology

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Financial Planning Certification

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Professional Sales Certificate

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program Transition

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Earn your Masters degree

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Transfer Opportunities

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Clinical Placements

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Articulation Agreements

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program availability

Ontario College Diploma

Full-time 2 years Program code: PADMK

Ontario College Diploma
Start date Campus Status
Jan 2021 Hazel McCallion Campus (Mississauga) Available
Sep 2021 Hazel McCallion Campus (Mississauga) Available
Jan 2022 Hazel McCallion Campus (Mississauga) Available

Explore your future campus with a 360° virtual tour

Get to know the places and spaces that are part of the Sheridan experience.

Get a feel for your future

Find your fit and choose with confidence. Choosing the right education is a big decision. At Sheridan we’re committed to providing you with the learning, support and services you need to achieve your goals and reach your full potential. Take a look around, and please connect with us if you have any questions!

  • Take a 360° virtual campus tour

    Explore our campuses from the comfort of your home! Take a virtual tour through our classrooms, labs and student life spaces to get a feel for life on campus.

  • Sign up for a webinar

    Join us for a webinar and get answers to those questions on your list.

  • Attend our Virtual Open House

    This year, we're bringing our Open House to you! No need to leave your couch to explore our campuses and learn about all that Sheridan has to offer.

Have a question? Contact us.

We’re happy to help with any questions you may have. Give us a call at any of these numbers and select Option 4 after the prompt, or simply fill out the contact form and we’ll get back to you as soon as possible.

905-845-9430 (Oakville/Mississauga)
905-459-7533 (Brampton)
905-681-4611 (Hamilton)

Contact Centre hours of operation:

Monday–Thursday, 8 a.m.–8 p.m.
Friday, 8 a.m.–4:30 p.m.
Saturday, 9 a.m.–1 p.m.

See Sheridan on Facebook See Sheridan on Twitter See Sheridan on Youtube

Contact Sheridan

X
Cookies help us improve your website experience.
By using our website, you agree to our use of cookies.
Confirm