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Sheridan Elder Research Centre to host Business of Aging Event

January 13, 2012

Did you know that by 2025, 20 percent of our population will be over 65? Is your business ready?

For Immediate Release: January 13, 2012
Oakville, Ontario


SERC’s Business of Aging: Information Exchange Network (BA:IEN) is holding a special breakfast event on Wednesday, January 25, 2012 at Trafalgar campus where business and industry leaders will come together to discuss marketing to an aging population.

Vicki Dillane, the Director of Forever Young News Magazine, the most established and highest circulated publication for older Canadians, will be a guest speaker.

“Around the world, businesses are strategizing about how to capture and connect with the 50 plus age group,” says Dillane. “I hope to give some insight at the breakfast through my experiences, challenges, and best practices in adapting to the interests of the mature market.”

Participate in the conversation by attending SERC’s Business of Aging: Information Exchange Network (BA:IEN) breakfast event.

Please contact Paulina Camino at 905-845-9430 x 8617 to reserve your spot today. The cost of the breakfast is $15 for non-BA:IEN members.

For more information on BA:IEN visit ‘business of aging’ at http://serc.sheridaninstitute.ca

SERC, a Centre of Excellence at Sheridan College, provides a unique environment for the conduct of applied research into areas of practical concern and immediate relevance to older adults. SERC develops innovative approaches and creates interdisciplinary partnerships that focus on enhancing the lives of older adults and their families.


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