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Alumni Profiles

Tracey Peters

Tracey Peters

Faculty of Animation, Arts & Design
Year of Graduation: 1990
Program: Visual Merchandising

Cool World of Tracey Peters

Tracey Peters has been helping turn heads with eye-popping visual displays for more than 20 years.

Since July 2015, she has been Director of Visual Merchandising for the iconic Canadian outdoor clothing company, Canada Goose

This marks a change for the 1990 alumna who is now representing one brand globally as opposed to her previous role at Holt Renfrew which saw her work with hundreds of brands from around the world. As Senior Manager, National Visual for Holt Renfrew, Tracey oversaw displays at 11 stores across Canada, including the flagship Bloor Street location. Starting in 1995, she worked her way up from positions in visual display to the Senior Manager position in 2011.

Over the years, Tracey has seen trends come and go, but the pressure to remain innovative remains. According to Tracey, however, there are endless ways to stay fresh and creative. “Fashion, design and pop culture are always changing and evolving, but, above all, I love what I do. That makes it easy to stay passionate and engaged,” says Tracey.

Her passion has translated into numerous top international visual design awards for Tracey and her team over the years. Holt’s has won 23 visual awards, and a Retail Council of Canada award in 2013 for the store’s Northern Noel display.

Born and raised in Tillsonburg, Ontario, Tracey originally came to Sheridan to study graphic design before discovering the Visual Merchandising Program. “Having always loved fashion and design, I found visual merchandising to be the perfect marriage of both disciplines.”

Sheridan proved to be the ideal spot for Tracey for another reason. She met her husband, Dave at the college. A two-time graduate - Graphic Design, 1988, Art Fundamentals, 1985 – Dave runs his own graphics communications company. Their son Jake is following in his parents’ artistic footsteps as a student in the Bachelor of Interaction Design Program, ensuring that the Peters’ Sheridan connection remains unbroken.

Click here to read an interview with Tracey Peters in VMSD magazine.

Click here to learn more about Sheridan’s Visual Merchandising Arts program.


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