Makeup for Media and Creative Arts

The successful completion of this program will enable the graduate to:

• Assess the chemical composition of cosmetic products and recommend appropriate cosmetic treatments.
• Differentiate ingredients found in cosmetic products and identify their functions and effects.
• Identify and apply various make-up equipment and techniques used for professional application.
• Create a variety of make-up special effects to portray a theme or cater to the requirements of events.
• Apply relevant knowledge of anatomy, physiology, wellness, aging issues and skin disorders to the provision of specialized cosmetic application.
• Compare and contrast sales strategies and promotion techniques used in the cosmetic industry.
• Identify, analyze and apply colour relationships and theories in the application of cosmetics and products for diverse skin types.
• Develop business communication, promotion and marketing tools and materials for specific audiences in the cosmetic and toiletries industry sector.
• Apply business, legal and accounting principles effectively addressing the business needs of an organization.
• Analyze market needs and apply strategic growth principles.
• Identify the principles of organizational behaviour.
• Identify the ecological, ethical and environmental issues of the cosmetic industry.
• Analyze and apply customer relation principles as they relate to sales and marketing.
• Demonstrate proficiency in the ability to manipulate and style hair for a variety of on-set applications.
• Practice nail care techniques in the context of a makeup artistry setting.