Degree Entrance Scholarship Available
Once you’ve applied for admission to this program, we’ll automatically consider you for this award.
Duration
2 yrs (4 semesters)
Location
Davis Campus
(Brampton)
Hazel McCallion Campus
(Mississauga)
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Overview
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Courses
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Admission Requirements
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Careers
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Co-op
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Degree Completion
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Learning Outcomes
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Internship
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Fees & Financial Aid
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FAQs
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Labs & Technology
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Virtual Workshop
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Financial Planning Certification
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Professional Sales Certificate
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Program Transition
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Earn your Masters degree
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Transfer Opportunities
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Clinical Placements
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Articulation Agreements
For the Spring/Summer 2021 semester, this program will be delivered entirely through remote learning. View delivery modes for all programs.
Gain core skills you need to excel in fast-paced marketing organizations.
Program Overview
Marketing lectures supported by experiential learning
At Sheridan, we believe the best way to learn is by doing. Put your new marketing skills to work through collaborative assignments, hands-on applications, case analyses and industry projects. When you graduate, you’ll have first-hand knowledge of various marketing concepts, including analysis, planning, selling, report writing, graphics, presentations, social media and promotion.
Build a foundation of general business knowledge
Marketers are the heart of business, working in tandem with many areas of their companies. You’ll learn about those areas during a foundational first year, studying topics such as accounting, finance, human resources and communications. Understanding your company’s strategies and challenges will help you write better marketing plans and recommend actions to keep your organization competitive.
Learn from experienced professors in small classes
Work closely with marketing experts who have decades of industry experience! Our business professors bring real-world perspective to the classroom. They’ll support your learning in classes that are typically capped at 40 students — an ideal number for fostering a dynamic and diverse environment.
Earn your Professional Sales Certificate
As a marketing student at Sheridan, you'll have the chance to earn a professional certificate from the Canadian Professional Sales Association (CPSA). If you complete five core courses that align with the CPSA Competency Framework, you'll be eligible to apply for the Professional Sales Certificate from the CPSA.
Extracurricular opportunities
The Sheridan marketing experience extends beyond the classroom. You'll have the opportunity to get involved in a variety of extracurricular activities and student-run organizations such as the Marketing Association, Business Council and Sheridan Student Union. You can also join other business students in Enactus and Toastmasters clubs, and you'll have the opportunity to represent the college at events such as the Ontario Colleges Marketing Competition (OCMC).
Study in Brampton or Mississauga
All courses in our two-year Business Marketing diploma program are offered at both our Davis Campus in Brampton and our Hazel McCallion Campus (HMC) in Mississauga. After you graduate, you can transfer directly into the final year of our Business Administration – Marketing advanced diploma program, in which all third-year courses are taught at HMC.
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
International Student?
This program is part of our new two-year graduate certificate bundles! You may be able to qualify for a three-year post-grad work permit.
Courses
Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.
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Semester 1
CODE TITLE CREDITS ACCG 16971 Introductory Accounting 1 3 MKTG 19439 Marketing 1 3 HRMT 16127 Human Resources Management 1 3 MATH 16269 Business Math 1 3 APPL 19402 Computer Applications for Business 3 General Education Course (Open) 3 Total: 18 -
Semester 2
CODE TITLE CREDITS MKTG 10625 Marketing 2 3 ECON 13936 Microeconomics 3 FINA 11079 Finance 3 COMM 12423 Business Communications 3 INFO 10514 Using Business Information Systems 3 General Education Course (Open) 3 Total: 18 -
Semester 3
CODE TITLE CREDITS MKTG 27583 Marketing Analysis and Planning 3 FINA 22289 Marketing Financial Analysis 3 SALE 24565 Professional Selling 3 COMM 25586 Marketing Report Writing 3 ECON 22358G Macroeconomics 3 MKTG 25586 Visual Communication Design 3 Total: 19 -
Semester 4
CODE TITLE CREDITS MKTG29149 Managing Marketing Opportunities 1 3 MATH 29999 Marketing Statistics 3 BUSM 14717 Marketing Ethics and Law 3 ADVG 20905 Marketing Promotion Management 3 BUSM 13551 The Professional Edge 3 MKTG 20261 Digital Platforms 1 3 Total: 18
Courses subject to change.
Find course details:
Courses subject to change.
Find course details:
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Admission Requirements
Program Eligibility
Ontario Secondary School Diploma or equivalent, including these required courses:
- One English, Grade 12 (ENG4C or ENG4U), minimum 60%
plus
- One Mathematics, Grade 12 (C or U) or mathematics, Grade 11 (M or U*) *MBF3C does not meet this requirement.
- Minimum 65% overall average required for PBUSP, PBAMK, PBUMK
- Minimum 70% overall average required for PBAMC
or
Applicant Selection
Eligible applicants are selected on the basis of previous academic achievement (the average of their six highest senior-level credits, including required courses).
Applicants who do not meet the admission requirements for this program will be assessed and advised individually and may be considered for other, related programs.
Transferring from an Ontario College
Business students who have successfully completed one or two years of their program can easily transfer their credits to another college in the province. A system-wide agreement is in place at Sheridan and other colleges, permitting students to transfer among all college business programs across Ontario. The agreement means that business students in programs such as Business General, Human Resources, Accounting and Marketing will receive full credit for their completed courses. Given the high enrolment of business programs, these pathways provide additional flexibility for a significant number of students. Interested students should apply at ontariocolleges.ca using the appropriate program entry level at the new college. For more information, email infosheridan@sheridancollege.ca
Program Duration
Program duration for September starts is two academic years. Program duration for January starts is 16 months continuous.
English Language Proficiency
All applicants whose first language is not English must meet Sheridan’s English proficiency requirements.
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Career Opportunities
The strong marketing foundation and general business knowledge you'll gain in our Business Administration – Marketing diploma program will prepare you for success in a wide variety of industries and roles.
You may find employment in roles such as:
- Associate Product Manager
- Marketing Assistant
- Sales Representative
- Digital Marketing Assistant
- Social Media Strategist
- Agency Account Assistant
- Marketing Promotions Manager
- Business Development Manager
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Co-op
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Degree Completion
If you have a diploma or advanced diploma in business, you may be eligible for one of our “Degree Completion” programs.
Take advantage of this unique opportunity to apply your diploma credits toward a Sheridan degree.
Degree Completion allows you to:
✔ Build on your diploma
✔ Get your degree in less time
✔ Advance your career
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
- Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
- Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
- Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
- Contribute to the development of strategies related to pricing for a product, good and/or service.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Participate in conducting market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Operate within a framework of organizational policies and practices, when conducting business of the organization.
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Internship
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Program Fees
Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.
The fees shown here are for the 2021–2022 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website.
Program Fees
Fees for this program are paid to the University of Toronto Mississauga.
Program Fees
Fees for this program are paid to Brock University.
Program Fees
Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.
For Canadian Students
The fees shown here are for the 2021-2022 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website. For English Language Studies, depending on your level placement, your program completion time may differ.
For International Students
The fees shown here are for Fall 2021, and are subject to change. The English Language Studies program is offered to international students in 7-week sessions. The fees displayed are for each 7-week session and include tuition and health insurance. Depending on your level placement, your program completion time may differ.
Fees for Canadian students
$4,198.75
Fees for International students
$17,989.75Financial Aid & Awards
Your education is a big investment, and we're here to help! Keep an eye on our Financial Aid & Awards page for regular updates, and check out these important links:
- Ontario Student Assistance Program (OSAP)
- Scholarships, awards and bursaries
- Work Study Assistance Program
All new international students beginning their studies in the Fall 2021 or Winter 2022 semesters will receive an entrance scholarship ranging from $1,000 to $2,000.
Sheridan Degree Entrance Scholarship
Sheridan is pleased to provide an entrance scholarship in the amount of $1,000 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.
Sheridan Degree Entrance Scholarship
Sheridan is pleased to provide an entrance scholarship in the amount of $1,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.
Sheridan Degree Entrance Scholarship
Sheridan is pleased to provide an entrance scholarship in the amount of $2,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.
Bursaries for Grade 12 Students Pursuing Studies Toward a Career in Law
The annual Bursary Program for grade 12 students pursuing careers in the justice sector at an Ontario university or college is now open! Bursaries are offered by the Association of Justices of the Peace of Ontario (AJPO), the Association of Ontario Judges (AOJ) and the Ontario Superior Court Judges’ Association (OSCJA). Each association offers one bursary per year in each of their judicial regions for a total of 22 bursaries province-wide!
Applications close on May 26. Spread the word to students! Visit the Bursary web page for more information.
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Frequently Asked Questions
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Labs & Technology
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Is Experiential Design the right program for me?
Date: Wednesday, May 26th, 4 p.m. – 6 p.m.
Want to learn more about Experiential Design? This interactive workshop will explain what Experiential Design is and explore the many exciting career options in this rapidly-growing field.
Sheridan’s new Bachelor of Experiential Design is the first degree of its kind in Canada, teaching holistic approaches to wayfinding, public installation, placemaking, exhibition design, themed environments and event design. Our internationally recognized faculty, deep industry connections and renowned creative culture provide the ideal foundation for this ground-breaking program.
Workshop Schedule
- Overview of what Experiential Design is all about
- Interactive design activity exploring sensory communication
- Q&A with experiential designers working in the industry
Financial Planning Certification
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Professional Sales Certificate
Upon graduation, Pilon School of Business marketing students have the ability to earn a professional certificate from the Canadian Professional Sales Association (CPSA). Students in the marketing diploma program who complete five core courses that align with the CPSA Competency Framework will be eligible to apply for the Professional Sales Certificate from the CPSA.
The five core courses are:
- Professional Selling - SALE 24565
- Business Communications - COMM 12423
- Marketing Financial Analysis – FINA 22289
- Marketing Ethics & Law – BUSM 14717
- Professional Edge – BUSM 13551
Students who earn the CPSA Institute Sales Certificate are eligible to apply for the Sales Excellence Award. In addition to the awarded cash prize, students can use this example of outstanding achievement as a portfolio builder and professional proof you demonstrate the assets of a rising star in the Sales profession.
Learn more about the CPSA's Professional Sales Certificate.
The CPSA Institute Sales Certificate can also help graduating students move toward the Certified Sales Associate (CSA) professional designation, which they become eligible for once they have obtained a minimum of 6 months of verified sales experience. The CSA positions graduates for even greater success in the future.
Learn more about the CPSA's Certified Sales Associate (CSA) designation.
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Program Transition
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Earn your Masters degree
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Transfer Opportunities
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Clinical Placements
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Articulation Agreements
Take a virtual campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 yrs (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Program availability
Ontario College Diploma
Full-time 2 years Program code: PBUMK
| Start date | Campus | Status |
|---|---|---|
| Sep 2021 | Davis Campus (Brampton) | Available |
| Sep 2021 | Hazel McCallion Campus (Mississauga) | Available |
| Jan 2022 | Davis Campus (Brampton) | Available |
| Jan 2022 | Hazel McCallion Campus (Mississauga) | Available |
Explore your future campus with a 360° virtual tour
Get to know the places and spaces that are part of the Sheridan experience.
Get a feel for your future
Find your fit and choose with confidence. Choosing the right education is a big decision. At Sheridan we’re committed to providing you with the learning, support and services you need to achieve your goals and reach your full potential. Take a look around, and please connect with us if you have any questions!
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Take a 360° virtual campus tour
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Sign up for a webinar
Join us for a webinar and get answers to those questions on your list.
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Attend our Virtual Open House
This year, we're bringing our Open House to you! No need to leave your couch to explore our campuses and learn about all that Sheridan has to offer.
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Have a question? Contact us.
We’re happy to help with any questions you may have. Give us a call at any of these numbers and select Option 4 after the prompt, or simply fill out the contact form and we’ll get back to you as soon as possible.
905-845-9430 (Oakville/Mississauga)
905-459-7533 (Brampton)
905-681-4611 (Hamilton)
Contact Centre hours of operation:
Monday–Thursday, 8 a.m.–8 p.m.
Friday, 8 a.m.–4:30 p.m.
Saturday, 9 a.m.–1 p.m.
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