Business Marketing

Gain core skills you need to excel in fast-paced marketing organizations.

Program Overview

Marketing lectures supported by experiential learning

At Sheridan, we believe the best way to learn is by doing. Put your new marketing skills to work through collaborative assignments, hands-on applications, case analyses and industry projects. When you graduate, you’ll have first-hand knowledge of various marketing concepts, including analysis, planning, selling, report writing, graphics, presentations, social media and promotion.

Build a foundation of general business knowledge

Marketers are the heart of business, working in tandem with many areas of their companies. You’ll learn about those areas during a foundational first year, studying topics such as accounting, finance, human resources and communications. Understanding your company’s strategies and challenges will help you write better marketing plans and recommend actions to keep your organization competitive.

Learn from experienced professors in small classes

Work closely with marketing experts who have decades of industry experience! Our business professors bring real-world perspective to the classroom. They’ll support your learning in classes that are typically capped at 40 students — an ideal number for fostering a dynamic and diverse environment.

Earn your Professional Sales Certificate

As a marketing student at Sheridan, you'll have the chance to earn a professional certificate from the Canadian Professional Sales Association (CPSA). If you complete five core courses that align with the CPSA Competency Framework, you'll be eligible to apply for the Professional Sales Certificate from the CPSA.

Extracurricular opportunities

The Sheridan marketing experience extends beyond the classroom. You'll have the opportunity to get involved in a variety of extracurricular activities and student-run organizations such as the Marketing Association, Business Council and Sheridan Student Union. You can also join other business students in Enactus and Toastmasters clubs, and you'll have the opportunity to represent the college at events such as the Ontario Colleges Marketing Competition (OCMC).

Study in Brampton or Mississauga

All courses in our two-year Business Marketing diploma program are offered at both our Davis Campus in Brampton and our Hazel McCallion Campus (HMC) in Mississauga. After you graduate, you can transfer directly into the final year of our Business Administration – Marketing advanced diploma program, in which all third-year courses are taught at HMC.