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Two students in business attire sitting across from each other at a table on an outdoor patio

Ontario College Diploma

Business Marketing

Duration

2 yrs (4 semesters)

Location

Davis Campus

(Brampton)

Hazel McCallion Campus

(Mississauga)

For the Winter 2021 semester, this program will be delivered entirely through remote learning. View delivery modes for all programs.

Gain core skills you need to excel in fast-paced marketing organizations.

Program Overview

Marketing lectures supported by experiential learning

At Sheridan, we believe the best way to learn is by doing. Put your new marketing skills to work through collaborative assignments, hands-on applications, case analyses and industry projects. When you graduate, you’ll have first-hand knowledge of various marketing concepts, including analysis, planning, selling, report writing, graphics, presentations, social media and promotion.

Build a foundation of general business knowledge

Marketers are the heart of business, working in tandem with many areas of their companies. You’ll learn about those areas during a foundational first year, studying topics such as accounting, finance, human resources and communications. Understanding your company’s strategies and challenges will help you write better marketing plans and recommend actions to keep your organization competitive.

Learn from experienced professors in small classes

Work closely with marketing experts who have decades of industry experience! Our business professors bring real-world perspective to the classroom. They’ll support your learning in classes that are typically capped at 40 students — an ideal number for fostering a dynamic and diverse environment.

Earn your Professional Sales Certificate

As a marketing student at Sheridan, you'll have the chance to earn a professional certificate from the Canadian Professional Sales Association (CPSA). If you complete five core courses that align with the CPSA Competency Framework, you'll be eligible to apply for the Professional Sales Certificate from the CPSA.

Extracurricular opportunities

The Sheridan marketing experience extends beyond the classroom. You'll have the opportunity to get involved in a variety of extracurricular activities and student-run organizations such as the Marketing Association, Business Council and Sheridan Student Union. You can also join other business students in Enactus and Toastmasters clubs, and you'll have the opportunity to represent the college at events such as the Ontario Colleges Marketing Competition (OCMC).

Study in Brampton or Mississauga

All courses in our two-year Business Marketing diploma program are offered at both our Davis Campus in Brampton and our Hazel McCallion Campus (HMC) in Mississauga. After you graduate, you can transfer directly into the final year of our Business Administration – Marketing advanced diploma program, in which all third-year courses are taught at HMC.

PBUMK

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Davis Campus

7899 McLaughlin Road,  Brampton

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Courses

Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.

  • CODETITLECREDITS
    ACCG 16971Introductory Accounting 13
    MKTG 19439Marketing 13
    HRMT 16127Human Resources Management 13
    MATH 16269Business Math 13
    APPL 19402Computer Applications for Business3
     General Education Course (Open)3
    Total:18
  • CODETITLECREDITS
    MKTG 10625Marketing 23
    ECON 13936Microeconomics3
    FINA 11079Finance3
    COMM 12423Business Communications3
    INFO 10514 Using Business Information Systems3
     General Education Course (Open)3
    Total:18
  • CODETITLECREDITS
    MKTG 27583Marketing Analysis and Planning3
    FINA 22289Marketing Financial Analysis3
    SALE 24565Professional Selling3
    COMM 25586Marketing Report Writing3
    ECON 22358GMacroeconomics3
    MKTG 25586Visual Communication Design3
    Total:19
  • CODETITLECREDITS
    MKTG29149Managing Marketing Opportunities 13
    MATH 29999Marketing Statistics3
    BUSM 14717Marketing Ethics and Law3
    ADVG 20905Marketing Promotion Management3
    BUSM 13551The Professional Edge3
    MKTG 20261 Digital Platforms 13
    Total:18

Courses subject to change.

Find course details:

Courses subject to change.

Find course details:

Courses subject to change.

Find course details:

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Davis Campus

7899 McLaughlin Road,  Brampton

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Admission Requirements

Program Eligibility

Ontario Secondary School Diploma or equivalent, including these required courses:

  • One English, Grade 12 (ENG4C or ENG4U), minimum 60%

plus

  • One Mathematics, Grade 12 (C or U) or mathematics, Grade 11 (M or U*) *MBF3C does not meet this requirement.
  • Minimum 65% overall average required for PBUSP, PBAMK, PBUMK
  • Minimum 70% overall average required for PBAMC

or

Mature student status.

Applicant Selection

Eligible applicants are selected on the basis of previous academic achievement (the average of their six highest senior-level credits, including required courses).

Applicants who do not meet the admission requirements for this program will be assessed and advised individually and may be considered for other, related programs.

Transferring from an Ontario College

Business students who have successfully completed one or two years of their program can easily transfer their credits to another college in the province. A system-wide agreement is in place at Sheridan and other colleges, permitting students to transfer among all college business programs across Ontario. The agreement means that business students in programs such as Business General, Human Resources, Accounting and Marketing will receive full credit for their completed courses. Given the high enrolment of business programs, these pathways provide additional flexibility for a significant number of students. Interested students should apply at ontariocolleges.ca using the appropriate program entry level at the new college. For more information, email infosheridan@sheridancollege.ca

Program Duration

Program duration for September starts is two academic years. Program duration for January starts is 16 months continuous.

English Language Proficiency

All applicants whose first language is not English must meet Sheridan’s English proficiency requirements.

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Davis Campus

7899 McLaughlin Road,  Brampton

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Career Opportunities

The strong marketing foundation and general business knowledge you'll gain in our Business Administration – Marketing diploma program will prepare you for success in a wide variety of industries and roles.

You may find employment in roles such as:

  • Associate Product Manager
  • Marketing Assistant
  • Sales Representative
  • Digital Marketing Assistant
  • Social Media Strategist
  • Agency Account Assistant
  • Marketing Promotions Manager
  • Business Development Manager

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Davis Campus

7899 McLaughlin Road,  Brampton

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Co-op

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Davis Campus

7899 McLaughlin Road,  Brampton

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Degree Completion

Students working at a computer station

If you have a diploma or advanced diploma in business, you may be eligible for one of our “Degree Completion” programs.

Take advantage of this unique opportunity to apply your diploma credits toward a Sheridan degree.

Degree Completion allows you to:

✔ Build on your diploma
✔ Get your degree in less time
✔ Advance your career

Find out how it works

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Davis Campus

7899 McLaughlin Road,  Brampton

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
  • Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
  • Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
  • Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
  • Contribute to the development of strategies related to pricing for a product, good and/or service.
  • Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  • Participate in conducting market research to provide information needed to make marketing decisions.
  • Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
  • Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
  • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
  • Develop learning and development strategies to enhance professional growth in the field.
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  • Operate within a framework of organizational policies and practices, when conducting business of the organization.

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Davis Campus

7899 McLaughlin Road,  Brampton

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Internship

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Davis Campus

7899 McLaughlin Road,  Brampton

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program Fees

Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.

The fees shown here are for the 2020–2021 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website.

Program Fees

Fees for this program are paid to the University of Toronto Mississauga.

Program Fees

Fees for this program are paid to Brock University.

Fees For Canadian Students

Fees for Canadian students

$4,213.05
Fees for International Students

Fees for International students

$17,054.05

Financial Aid & Awards

Your education is a big investment, and we're here to help! Keep an eye on our Financial Aid & Awards page for regular updates, and check out these important links:

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $1,000 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $1,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $2,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Davis Campus

7899 McLaughlin Road,  Brampton

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Frequently Asked Questions

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Davis Campus

7899 McLaughlin Road,  Brampton

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Labs & Technology

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Davis Campus

7899 McLaughlin Road,  Brampton

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Financial Planning Certification

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Davis Campus

7899 McLaughlin Road,  Brampton

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Professional Sales Certificate

CPSA accreditation logo 

Upon graduation, Pilon School of Business marketing students have the ability to earn a professional certificate from the Canadian Professional Sales Association (CPSA). Students in the marketing diploma program who complete five core courses that align with the CPSA Competency Framework will be eligible to apply for the Professional Sales Certificate from the CPSA.

The five core courses are:

  1. Professional Selling - SALE 24565
  2. Business Communications - COMM 12423
  3. Marketing Financial Analysis – FINA 22289
  4. Marketing Ethics & Law – BUSM 14717
  5. Professional Edge – BUSM 13551

Students who earn the CPSA Institute Sales Certificate are eligible to apply for the Sales Excellence Award.  In addition to the awarded cash prize, students can use this example of outstanding achievement as a portfolio builder and professional proof you demonstrate the assets of a rising star in the Sales profession. 

Learn more about the CPSA's Professional Sales Certificate.

The CPSA Institute Sales Certificate can also help graduating students move toward the Certified Sales Associate (CSA) professional designation, which they become eligible for once they have obtained a minimum of 6 months of verified sales experience. The CSA positions graduates for even greater success in the future. 

Learn more about the CPSA's Certified Sales Associate (CSA) designation.

Take a virtual campus tour

Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Davis Campus

7899 McLaughlin Road,  Brampton

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program Transition

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Davis Campus

7899 McLaughlin Road,  Brampton

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Earn your Masters degree

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Davis Campus

7899 McLaughlin Road,  Brampton

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Transfer Opportunities

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Davis Campus

7899 McLaughlin Road,  Brampton

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Clinical Placements

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Davis Campus

7899 McLaughlin Road,  Brampton

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Articulation Agreements

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Faculty

Pilon School of Business

Designation

Ontario College Diploma

Duration

2 yrs (4 semesters)

Location

Davis Campus

7899 McLaughlin Road,  Brampton

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program availability

Ontario College Diploma

Full-time 2 years Program code: PBUMK

Ontario College Diploma
Start date Campus Status
Jan 2021 Davis Campus (Brampton) Available
Jan 2021 Hazel McCallion Campus (Mississauga) Available
Sep 2021 Davis Campus (Brampton) Available
Sep 2021 Hazel McCallion Campus (Mississauga) Available
Jan 2022 Davis Campus (Brampton) Available
Jan 2022 Hazel McCallion Campus (Mississauga) Available

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Have a question? Contact us.

We’re happy to help with any questions you may have. Give us a call at any of these numbers and select Option 4 after the prompt, or simply fill out the contact form and we’ll get back to you as soon as possible.

905-845-9430 (Oakville/Mississauga)
905-459-7533 (Brampton)
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Friday, 8 a.m.–4:30 p.m.
Saturday, 9 a.m.–1 p.m.

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