Degree Entrance Scholarship Available
Once you’ve applied for admission to this program, we’ll automatically consider you for this award.
Duration
2 years (4 semesters)
Location
Davis Campus
(Brampton)
Hazel McCallion Campus
(Mississauga)
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Overview
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Courses
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Admission Requirements
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Careers
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Co-op
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Degree Completion
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Learning Outcomes
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Internship
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Fees & Financial Aid
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FAQs
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Labs and Technology
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Financial Planning Certification
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Professional Sales Certificate
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Program Transition
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Earn your Masters degree
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Transfer Opportunities
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Clinical Placements
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Specializations
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Articulation Agreements
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Mission
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Field Placements
Find out how Sheridan programs are being delivered this semester: View Winter 2023 Program Delivery Modes.
Gain core skills you need to excel in fast-paced marketing organizations.
Program Overview
Marketing lectures supported by experiential learning
At Sheridan, we believe the best way to learn is by doing. Put your new marketing skills to work through collaborative assignments, hands-on applications, case analyses and industry projects. When you graduate, you’ll have first-hand knowledge of various marketing concepts, including analysis, planning, selling, report writing, graphics, presentations, social media and promotion.
Build a foundation of general business knowledge
Marketers are the heart of business, working in tandem with many areas of their companies. You’ll learn about those areas during a foundational first year, studying topics such as accounting, finance, human resources and communications. Understanding your company’s strategies and challenges will help you write better marketing plans and recommend actions to keep your organization competitive.
Learn from experienced professors in small classes
Work closely with marketing experts who have decades of industry experience! Our business professors bring real-world perspective to the classroom. They’ll support your learning in classes that are typically capped at 40 students — an ideal number for fostering a dynamic and diverse environment.
Earn your Professional Sales Certificate
As a marketing student at Sheridan, you'll have the chance to earn a professional certificate from the Canadian Professional Sales Association (CPSA). If you complete five core courses that align with the CPSA Competency Framework, you'll be eligible to apply for the Professional Sales Certificate from the CPSA.
Get access to resources from the Canadian Marketing Association
All Sheridan students can sign up for membership with the Canadian Marketing Association (CMA) by using their Sheridan email address. The CMA provides access to:
- Exclusive events and member pricing
- Professional development opportunities
- Exclusive content, including guides, whitepapers and research reports
- Networking opportunities with the top marketing talent in Canada
- CMA NXT postsecondary career planning resources
This program meets the educational prerequisite needed for entry to the CMA's Chartered Marketer program.
Extracurricular opportunities
The Sheridan marketing experience extends beyond the classroom. You'll have the opportunity to get involved in a variety of extracurricular activities and student-run organizations such as the Marketing Association, Business Council and Sheridan Student Union. You can also join other business students in Enactus and Toastmasters clubs, and you'll have the opportunity to represent the college at events such as the Ontario Colleges Marketing Competition (OCMC).
Study in Brampton or Mississauga
All courses in our two-year Business Marketing diploma program are offered at both our Davis Campus in Brampton and our Hazel McCallion Campus (HMC) in Mississauga. After you graduate, you can transfer directly into the final year of our Business Administration – Marketing advanced diploma program, in which all third-year courses are taught at HMC.
Book a campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 years (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Our 2023-24 Digital Viewbook is here!
Learn about Sheridan’s campuses, programs, support services, alumni and more.
Courses
Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.
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Semester 1
CODE TITLE CREDITS ACCG 16971 Introductory Accounting 1 3 MKTG 19439 Marketing 1 3 HRMT 16127 Human Resources Management 1 3 MATH 16269 Business Math 1 3 APPL 19402 Computer Applications for Business 3 General Education Course (Open) 3 Total credits: 18
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Semester 2
CODE TITLE CREDITS MKTG 10625 Marketing 2 3 ECON 13936 Microeconomics 3 FINA 11079 Finance 3 COMM 12423 Business Communication 1 3 INFO 10514 Using Business Information Systems 3 General Education Course (Open) 3 Total credits: 18
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Semester 3
CODE TITLE CREDITS MKTG 27583 Marketing Analysis and Planning 3 FINA 22289 Marketing Financial Analysis 3 SALE 24565 Professional Selling 3 COMM 25586 Marketing Report Writing 3 ECON 22358G Macroeconomics 3 MKTG 25586 Visual Communication Design 3 Total credits: 19
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Semester 4
CODE TITLE CREDITS MKTG29149 Managing Marketing Opportunities 1 3 MATH 29999 Marketing Statistics 3 BUSM 14717 Marketing Ethics and Law 3 MKTG 21273 Integrated Marketing Communications 3 BUSM 13551 The Professional Edge 3 MKTG 25279 Multichannel Digital Marketing 3 Total credits: 18
Courses subject to change.
Current students should refer to their Academic Requirements in myStudentCentre to track their academic progress and outstanding course requirements.
Find course details for electives:
Book a campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 years (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Admission Requirements
Program Eligibility
Ontario Secondary School Diploma or equivalent, including these required courses:
- One English, Grade 12 (ENG4C or ENG4U), minimum 60%
plus
- One Mathematics, Grade 12 (C or U) or mathematics, Grade 11 (M or U*) *MBF3C does not meet this requirement.
- Minimum 65% overall average required for PBUSP, PBAMK, PBUMK
- Minimum 70% overall average required for PBAMC
or
Applicant Selection
Eligible applicants are selected on the basis of previous academic achievement (the average of their six highest senior-level credits, including required courses).
Applicants who do not meet the admission requirements for this program may be advised individually regarding other related programs.
Transferring from an Ontario College
Business students who have successfully completed one or two years of their program can easily transfer their credits to another college in the province. A system-wide agreement is in place at Sheridan and other colleges, permitting students to transfer among all college business programs across Ontario. The agreement means that business students in programs such as Business General, Human Resources, Accounting and Marketing will receive full credit for their completed courses. Given the high enrolment of business programs, these pathways provide additional flexibility for a significant number of students. Interested students should apply at ontariocolleges.ca using the appropriate program entry level at the new college. For more information, email infosheridan@sheridancollege.ca
Program Duration
Program duration for September starts is two academic years. Program duration for January starts is 16 months continuous.
English Language Proficiency
All applicants whose first language is not English must meet Sheridan’s English proficiency requirements.
Book a campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 years (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Career Opportunities
The strong marketing foundation and general business knowledge you'll gain in our Business Administration – Marketing diploma program will prepare you for success in a wide variety of industries and roles.
You may find employment in roles such as:
- Associate Product Manager
- Marketing Assistant
- Sales Representative
- Digital Marketing Assistant
- Social Media Strategist
- Agency Account Assistant
- Marketing Promotions Manager
- Business Development Manager
Book a campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 years (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Co-op
Book a campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 years (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Degree Completion
If you have a two-year Ontario business diploma or a three-year Ontario business advanced diploma with a cumulative GPA of 3.0 or higher, you may be eligible for one of our Degree Completion programs.
Take advantage of this unique opportunity to apply your diploma credits toward a Sheridan degree.
Degree Completion allows you to:
✔ Build on your diploma
✔ Get your degree in less time
✔ Advance your career
Book a campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 years (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
- Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
- Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
- Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
- Contribute to the development of strategies related to pricing for a product, good and/or service.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Participate in conducting market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Operate within a framework of organizational policies and practices, when conducting business of the organization.
Book a campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 years (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Internship
Book a campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 years (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Program Fees
Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.
The fees shown here are for the 2022–2023 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website.
Fees for Canadian students
$4,408.49
Fees for International students
$18,182.49Financial Aid & Awards
Your education is a big investment, and we're here to help! Keep an eye on our Financial Aid & Awards page for regular updates, and check out these important links:
- Ontario Student Assistance Program (OSAP)
- Scholarships, awards and bursaries
- Work Study Assistance Program
International Entrance Scholarship
All new international students beginning their full-time postsecondary studies (ESL excluded) in Spring 2022, Fall 2022 or Winter 2023 semesters in Year 1 (Semester 1) will receive an entrance scholarship ranging from $1,000 to $2,000.
Bursaries for Grade 12 Students Pursuing Studies Toward a Career in Law
The annual Bursary Program for grade 12 students pursuing careers in the justice sector at an Ontario university or college is now open! Bursaries are offered by the Association of Justices of the Peace of Ontario (AJPO), the Association of Ontario Judges (AOJ) and the Ontario Superior Court Judges’ Association (OSCJA). Each association offers one bursary per year in each of their judicial regions for a total of 22 bursaries province-wide!
Applications close on May 27, 2022. Spread the word to students! Visit the Bursary web page for more information.
Book a campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 years (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Frequently Asked Questions
Book a campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 years (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Labs & Technology
Book a campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 years (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Financial Planning Certification
Book a campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 years (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Professional Sales Certificate
Upon graduation, Pilon School of Business marketing students have the ability to earn a professional certificate from the Canadian Professional Sales Association (CPSA). Students in the marketing diploma program who complete five core courses that align with the CPSA Competency Framework will be eligible to apply for the Professional Sales Certificate from the CPSA.
The five core courses are:
- Professional Selling - SALE 24565
- Business Communications - COMM 12423
- Marketing Financial Analysis – FINA 22289
- Marketing Ethics & Law – BUSM 14717
- Professional Edge – BUSM 13551
Students who earn the CPSA Institute Sales Certificate are eligible to apply for the Sales Excellence Award. In addition to the awarded cash prize, students can use this example of outstanding achievement as a portfolio builder and professional proof you demonstrate the assets of a rising star in the Sales profession.
Learn more about the CPSA's Professional Sales Certificate.
The CPSA Institute Sales Certificate can also help graduating students move toward the Certified Sales Associate (CSA) professional designation, which they become eligible for once they have obtained a minimum of 6 months of verified sales experience. The CSA positions graduates for even greater success in the future.
Learn more about the CPSA's Certified Sales Associate (CSA) designation.
Book a campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 years (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Program Transition
Book a campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 years (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Earn your Masters degree
Book a campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 years (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Transfer Opportunities
Book a campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 years (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Clinical Placements
Book a campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 years (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Computer Science Specializations
In our Honours Bachelor of Computer Science program, you'll learn foundational skills that prepare you to work in any area of computer science. But you’ll also have the chance to specialize in one of four emerging fields that interests you the most.
In the first year of the program, you’ll be introduced to each of these four fields: cloud computing, data analytics, game engineering, and network engineering.
Then, you’ll focus your studies on your selected specialization. You’ll take eight courses in your specialization of choice, gaining specific skills that are not taught in traditional diploma and degree programs. Your computer science specialization will give you a competitive advantage when you graduate.
You can specialize in one of the following fields:
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Cloud Computing
Get a deeper understanding of cloud computing — the delivery of computing system resources such as software, databases, servers, data storage, and more — over the Internet. Learn the advantages and disadvantages of private, hybrid or public cloud delivery.
Specialized Courses
- Internet of Things
- Storage Systems
- Virtualization
- Cloud Infrastructure
- Distributed & Parallel Computing
- Security & Privacy in the Cloud
- Cloud Economics
- Cloud Monitoring & Governance
Specialized Career Opportunities
- Cloud Software Engineer: Develop large-scale production clouds.
- Cloud Developer: Create new cloud services and improve current cloud products.
- Cloud Automation Specialist: Design and implement automated technologies and processes that support your employer’s cloud offerings.
- Cloud Architect: Use software development and information technology skills to build hybrid DevOp platforms that leverage your employer’s web services, cloud and on-premise data centres.
- Systems Administrator – Cloud Operations: Automate, organize, monitor and maintain all of your employer’s cloud-based systems.
- Cloud Services Adviser: Sell and market various cloud solutions, such as Office 365 or Watson analytics.
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Data Analytics
Learn how to apply statistical analysis, data mining and other advanced techniques to draw new and useful insights from large data sets. Confidently interpret and share information about the data patterns you discover.
Specialized Courses
- Business Processes
- Data Analysis & Visualization 1
- Big Data Management & Processing
- Data Analysis & Visualization 2
- Data Warehouse Design & Implementation
- Machine Learning Techniques
- Data Mining
- Business Communication
Specialized Career Opportunities
- Data Scientist: Perform data analysis and develop and implement predictive models.
- Data Architect: Design and implement big data solutions that support the Data Warehouse Environment (DWE).
- Data Analyst: Apply current technologies, concepts and methodologies to build development projects that integrate various data sources.
- Data Developer: Use Big Data architectures to migrate data from various databases, implement latest technologies and meet functional and technical requirements.
- Big Data Platform Engineer: Design, build and administer platforms that combine several big data applications and utilities within a single solution.
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Game Engineering
Master the algorithmic, programming and mathematical techniques used to develop software components for computer games.
Specialized Courses
- Gameplay Programming 1
- Game Engine Architecture
- Gameplay Programming 2
- Computer Graphics & Animation
- Artificial Intelligence for Games
- Game Tools and Data-Driven Design
- Multiplayer Games
- Games in Emerging Technologies & Hardware
Specialized Career Opportunities
- Game Developer: Design new games, including art and animation, or write programs to implement a game.
- Gameplay Programmer: Enhance computer games with gameplay features that improve the user experience.
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Network Engineering
Learn the specialized skills needed to plan, construct, optimize and manage the computer networks that businesses and organizations rely on every day.
Specialized Courses
- IP Engineering 1
- Network Access Technologies
- Network Service Applications
- IP Engineering 2
- Enterprise Network Operations
- IP Engineering 3
- Emerging Topics in Networking
- Internet Core Technologies
Specialized Career Opportunities
- Network Engineer: Design, install, maintain and support computer networks.
- Data Network Services: Troubleshoot computer network performance issues, analyze network traffic, plan capacity solutions and ensure service readiness.
- Network Quality Assurance Engineer: Perform manual and automatic quality assurance testing for networks.
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Modelling, Simulation & Visualization
Learn how to develop effective simulation software using techniques such as discrete event modelling, continuous system modelling, probabilistic modelling and mathematical modelling.
Specialized Courses
- Introduction to Modelling & Simulation
- Mathematical Modelling
- Graphics and Visualization
- Introduction to Artificial Intelligence
- Modelling & Simulation Methods
- High Performance Software Design
- Advanced Graphics and Visualization
- Advanced Modelling and Simulation
Specialized Career Opportunities
- Medical Imaging Software Specialist: Evaluate existing technologies, develop and implement algorithms and conduct system-level engineering to analyze, visualize, manipulate and integrate medical image-based solutions.
- Data Visualization Specialist: Independently design, visualize and implement data visualization solutions using data visualization best practices.
- Imaging Programmer: Use advanced programming knowledge, template development environments and image processing software packages to process medical image data.
- Modelling Specialist: Perform predictive modelling and data mining (including the design, development, maintenance and implementation of models) to identify trends and outliers, apply statistical methods to the data and interpret the results, and develop and design clear and informative data visualizations.
Book a campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 years (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Articulation Agreements
Book a campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 years (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Program Mission
Our mission is to utilize harmonious, comprehensive and specialized training to empower our learners with the knowledge, skills and attitude required to demonstrate the Professional Competencies for Canadian Pharmacy Technicians at Entry to Practice.
Program Vision
Our vision is to graduate highly-skilled life-long learners who uphold professional integrity and promote quality and safety in practice.
Critical Performance Statement
Upon graduation, students in Sheridan’s Pharmacy Technician diploma program will have demonstrated the ability to pursue the career of pharmacy technician and to practice safely in a community or hospital while adhering to the scope of practice for pharmacy technicians.
Book a campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 years (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Field Placements
Book a campus tour
Faculty
Designation
Ontario College Diploma
Duration
2 years (4 semesters)
Location
Davis Campus
7899 McLaughlin Road, Brampton
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Program availability
Ontario College Diploma
Full-time 2 years Program code: PBUMK
| Start date | Campus | Status |
|---|---|---|
| Sep 2023 | Davis Campus (Brampton) | Available |
| Sep 2023 | Hazel McCallion Campus (Mississauga) | Available |
| Jan 2024 | Davis Campus (Brampton) | Available |
| Jan 2024 | Hazel McCallion Campus (Mississauga) | Available |
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We’re happy to help with any questions you may have. Give us a call at any of these numbers and select Option 4 after the prompt, or simply fill out the contact form and we’ll get back to you as soon as possible.
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