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Ontario College Graduate Certificate

Advertising – Account Management

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

(Mississauga)

Get ready for a career in advertising strategy and management.

Program Overview

Prepare for a career in advertising

In this one-year graduate certificate program, you’ll learn to plan, develop and create complete digital and traditional advertising campaigns. You’ll graduate with confidence, ready to contribute your skills to a professional advertising agency.

Co-op option: Get advertising work experience

Co-op experience can make all the difference. As an advertising student at Sheridan, you can apply for a four-month co-op work term. This on-the-job experience can be just the career boost you need to land a great job in advertising. Our co-op program is competitive — you’ll need to meet certain requirements to qualify.

Create an integrated marketing communications campaign

Set your business objectives. Research your target audience. Learn how advertising and marketing communications can influence consumer behaviour. Then, use industry-standard software to create an integrated advertising campaign that combines traditional, digital and social media strategies. As an advertising professional, you’ll understand target markets and develop messaging that speaks to the consumer.

Develop skills in advertising and marketing

In this program, you'll also learn to:

  • Produce and deliver professional campaign pitches.
  • Develop and communicate a product’s brand identity.
  • Solve complex marketing communications challenges.
  • Manage brand activities through social media messaging.
  • Design creative advertising.
  • Plan media selection and placement for traditional and digital media platforms.

PADAM

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Degree Entrance Scholarship Available

Once you’ve applied for admission to this program, we’ll automatically consider you for this award.

International Student?

This program is part of our new two-year graduate certificate bundles! You may be able to qualify for a three-year post-grad work permit.

Courses

Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.

  • CODETITLECREDITS
    ADVG 55892Principles of Advertising and Campaign Planning3
    ADVG 57028Media Overview, Process and Procedures3
    ADVG 57370Fundamentals of Creative Development3
    SALE 58448Personal Branding for Advertising Professionals3
    MKTG 50229Advertising Research Techniques & Consumer Insights3
    ADVG 53055Analysis of the Digital Landscape3
    COWT 53816 Co-operative Education Forum*  
    Total:18
  • CODETITLECREDITS
    ADVG 56693Agency Practices and Campaign Management3
    ADVG 58634Media Campaign Strategy and Tactics3
    ADVG 57198Strategic Creative Development3
    MKTG 56859Integrated Campaign Strategy: Sales Promotion, PR and Digital3
    ADVG 56206Social Media and Content Marketing3
    ADVG 57006Evolution of Advertising in the Digital Age3
    Total:18
  • CODETITLECREDITS
    COWT 51075 Co-op Work Term*

Courses subject to change.

Find course details:

Courses subject to change.

Find course details:

Courses subject to change.

Find course details:

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Admission Requirements

Program Eligibility

  • Postsecondary diploma or degree.

and/or

  • Demonstrated competence through related work and/or educational experience.

Applicant Selection

Eligible applicants will be selected on the basis of previous academic achievement, and/or demonstrated experience.

In some cases, applicants may be requested to submit a résumé, which includes details of related work experience, and a cover letter, which summarizes their career goals and reasons for wanting to take this program.

Postsecondary transcripts, indicating courses completed to date, must be submitted to ontariocolleges.ca at the time of application.

Domestic applicants with education outside of Canada must have their transcripts assessed for equivalency through ICAS or WES.  A comprehensive (course-by-course) post-secondary credential assessment is required.

Applicants who do not meet the admission requirements for this program will be assessed and advised individually and may be considered for other, related programs.

Graduates of Sheridan’s diploma/advanced diploma program in Advertising are not considered eligible for this program due to duplication in course content.

English Language Proficiency

All applicants whose first language is not English must meet Sheridan's English Proficiency Requirements.

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Career Opportunities

Graduates of our Advertising – Account Management graduate certificate program go on to rewarding careers in advertising management.

Here are some jobs you might find:

  • Advertising Account Executive
  • Advertising Account Manager
  • Digital Strategist
  • Digital Content Manager
  • Social Media Community Manager
  • Media Strategist/Media Buyer/Media Planner
  • Project Manager
  • Communications Specialist

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Co-op

Students in this program may apply to the Co-op program during their first academic semester. Enrolment in the Co-op program is limited through an additional Co-op application process that takes place in the first semester. Students in the Co-op program are eligible to complete a Co-op work term during the 4-month term following the second semester. The program-specific academic standard required for participation in Co-op can be found here: Academic Standards for Co-op and Internship.

Co-operative Education is a form of work-integrated learning that links classroom learning with paid or unpaid work experiences within a professional environment. Co-op work terms are related specifically to the academic studies of each student. The work terms provide an opportunity to learn by doing. You’ll apply theory to practice, develop a meaningful view of the working world, and cultivate an awareness of yourself as a professional.

Students receive in-class and 1-on-1 career education support to help prepare for the work term. The Co-op component is delivered by Sheridan’s Co-operative Education Office, which facilitates over 1800 Co-op/Internship work terms per year Sheridan-wide.

Learn more about Cooperative Education and Internships at Sheridan.

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Degree Completion

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • Solve specific advertising and marketing communications challenges by providing strategic insights into target markets/audiences and consumer behaviour.
  • Develop and persuasively present and defend a professional, integrated advertising and marketing communications plan based on research evidence.
  • Manage the execution of an advertising and marketing communications plan from conception to completion.
  • Evaluate the effectiveness of an advertising and marketing communications initiative.
  • Identify and adhere to advertising and marketing communications standards and practices in accordance with relevant Canadian legislation and established international business practices.
  • Complete all work in a professional, ethical and timely manner.

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Internship

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program Fees

Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.

The fees shown here are for the 2021–2022 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website.

Program Fees

Fees for this program are paid to the University of Toronto Mississauga.

Program Fees

Fees for this program are paid to Brock University.

Program Fees

Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.

For Canadian Students

The fees shown here are for the 2021-2022 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website. For English Language Studies, depending on your level placement, your program completion time may differ.

For International Students

The fees shown here are for Fall 2021, and are subject to change. The English Language Studies program is offered to international students in 7-week sessions. The fees displayed are for each 7-week session and include tuition and health insurance. Depending on your level placement, your program completion time may differ.

Fees For Canadian Students

Fees for Canadian students

$6,313.02

Notes: Co-op students must pay an additional fee of $535 in the term prior to each co-op work term.

Fees for International Students

Fees for International students

$20,232.02

Financial Aid & Awards

Your education is a big investment, and we're here to help! Keep an eye on our Financial Aid & Awards page for regular updates, and check out these important links:

All new international students beginning their studies in the Fall 2021 or Winter 2022 semesters will receive an entrance scholarship ranging from $1,000 to $2,000.

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $1,000 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $1,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $2,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Bursaries for Grade 12 Students Pursuing Studies Toward a Career in Law

The annual Bursary Program for grade 12 students pursuing careers in the justice sector at an Ontario university or college is now open! Bursaries are offered by the Association of Justices of the Peace of Ontario (AJPO), the Association of Ontario Judges (AOJ) and the Ontario Superior Court Judges’ Association (OSCJA). Each association offers one bursary per year in each of their judicial regions for a total of 22 bursaries province-wide!

Applications close on May 26. Spread the word to students! Visit the Bursary web page for more information.

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Frequently Asked Questions

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Labs & Technology

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Is Experiential Design the right program for me?

Date: Wednesday, May 26th, 4 p.m. – 6 p.m.
Want to learn more about Experiential Design? This interactive workshop will explain what Experiential Design is and explore the many exciting career options in this rapidly-growing field.

Sheridan’s new Bachelor of Experiential Design is the first degree of its kind in Canada, teaching holistic approaches to wayfinding, public installation, placemaking, exhibition design, themed environments and event design. Our internationally recognized faculty, deep industry connections and renowned creative culture provide the ideal foundation for this ground-breaking program.

Workshop Schedule

  • Overview of what Experiential Design is all about
  • Interactive design activity exploring sensory communication
  • Q&A with experiential designers working in the industry

Financial Planning Certification

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Professional Sales Certificate

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program Transition

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Earn your Masters degree

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Transfer Opportunities

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Clinical Placements

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Articulation Agreements

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program availability

Ontario College Graduate Certificate

Co-op

Full-time 1 year Program code: PADAC

Ontario College Graduate Certificate
Start date Campus Status
Sep 2021 Hazel McCallion Campus (Mississauga) Available

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