Degree Entrance Scholarship Available
Once you’ve applied for admission to this program, we’ll automatically consider you for this award.
Duration
Co-op | 1 yr (2 semesters)
Location
Hazel McCallion Campus
(Mississauga)
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Overview
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Courses
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Admission Requirements
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Careers
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Co-op
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Degree Completion
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Learning Outcomes
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Internship
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Fees & Financial Aid
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FAQs
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Labs & Technology
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Financial Planning Certification
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Professional Sales Certificate
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Program Transition
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Earn your Masters degree
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Transfer Opportunities
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Clinical Placements
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Articulation Agreements
Get ready for a career in advertising strategy and management.
Program Overview
Prepare for a career in advertising
In this one-year graduate certificate program, you’ll learn to plan, develop and create complete digital and traditional advertising campaigns. You’ll graduate with confidence, ready to contribute your skills to a professional advertising agency.
Co-op option: Get advertising work experience
Co-op experience can make all the difference. As an advertising student at Sheridan, you can apply for a four-month co-op work term. This on-the-job experience can be just the career boost you need to land a great job in advertising. Our co-op program is competitive — you’ll need to meet certain requirements to qualify.
Create an integrated marketing communications campaign
Set your business objectives. Research your target audience. Learn how advertising and marketing communications can influence consumer behaviour. Then, use industry-standard software to create an integrated advertising campaign that combines traditional, digital and social media strategies. As an advertising professional, you’ll understand target markets and develop messaging that speaks to the consumer.
Develop skills in advertising and marketing
In this program, you'll also learn to:
- Produce and deliver professional campaign pitches.
- Develop and communicate a product’s brand identity.
- Solve complex marketing communications challenges.
- Manage brand activities through social media messaging.
- Design creative advertising.
- Plan media selection and placement for traditional and digital media platforms.
Take a virtual campus tour
Faculty
Designation
Ontario College Graduate Certificate
Duration
Co-op | 1 yr (2 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Courses
Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.
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Semester 1
CODE TITLE CREDITS ADVG 55892 Principles of Advertising and Campaign Planning 3 ADVG 57028 Media Overview, Process and Procedures 3 ADVG 57370 Fundamentals of Creative Development 3 SALE 58448 Personal Branding for Advertising Professionals 3 MKTG 50229 Advertising Research Techniques & Consumer Insights 3 ADVG 53055 Analysis of the Digital Landscape 3 COWT 53816 Co-operative Education Forum* Total: 18 -
Semester 2
CODE TITLE CREDITS ADVG 56693 Agency Practices and Campaign Management 3 ADVG 58634 Media Campaign Strategy and Tactics 3 ADVG 57198 Strategic Creative Development 3 MKTG 56859 Integrated Campaign Strategy: Sales Promotion, PR and Digital 3 ADVG 56206 Social Media and Content Marketing 3 ADVG 57006 Evolution of Advertising in the Digital Age 3 Total: 18 -
Semester 3
CODE TITLE CREDITS COWT 51075 Co-op Work Term*
Courses subject to change.
Find course details:
Courses subject to change.
Find course details:
Take a virtual campus tour
Faculty
Designation
Ontario College Graduate Certificate
Duration
Co-op | 1 yr (2 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Admission Requirements
Program Eligibility
- Postsecondary diploma or degree.
and/or
- Demonstrated competence through related work and/or educational experience.
Applicant Selection
Eligible applicants will be selected on the basis of previous academic achievement, and/or demonstrated experience.
In some cases, applicants may be requested to submit a résumé, which includes details of related work experience, and a cover letter, which summarizes their career goals and reasons for wanting to take this program.
Postsecondary transcripts, indicating courses completed to date, must be submitted to ontariocolleges.ca at the time of application.
Domestic applicants with education outside of Canada must have their transcripts assessed for equivalency through ICAS or WES. A comprehensive (course-by-course) post-secondary credential assessment is required.
Applicants who do not meet the admission requirements for this program will be assessed and advised individually and may be considered for other, related programs.
Graduates of Sheridan’s diploma/advanced diploma program in Advertising are not considered eligible for this program due to duplication in course content.
English Language Proficiency
All applicants whose first language is not English must meet Sheridan's English Proficiency Requirements.Take a virtual campus tour
Faculty
Designation
Ontario College Graduate Certificate
Duration
Co-op | 1 yr (2 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Career Opportunities
Graduates of our Advertising – Account Management graduate certificate program go on to rewarding careers in advertising management.
Here are some jobs you might find:
- Advertising Account Executive
- Advertising Account Manager
- Digital Strategist
- Digital Content Manager
- Social Media Community Manager
- Media Strategist/Media Buyer/Media Planner
- Project Manager
- Communications Specialist
Take a virtual campus tour
Faculty
Designation
Ontario College Graduate Certificate
Duration
Co-op | 1 yr (2 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Co-op
Students in this program may apply to the Co-op program during their first academic semester. Enrolment in the Co-op program is limited through an additional Co-op application process that takes place in the first semester. Students in the Co-op program are eligible to complete a Co-op work term during the 4-month term following the second semester. The program-specific academic standard required for participation in Co-op can be found here: Academic Standards for Co-op and Internship.
Co-operative Education is a form of work-integrated learning that links classroom learning with paid or unpaid work experiences within a professional environment. Co-op work terms are related specifically to the academic studies of each student. The work terms provide an opportunity to learn by doing. You’ll apply theory to practice, develop a meaningful view of the working world, and cultivate an awareness of yourself as a professional.
Students receive in-class and 1-on-1 career education support to help prepare for the work term. The Co-op component is delivered by Sheridan’s Co-operative Education Office, which facilitates over 1800 Co-op/Internship work terms per year Sheridan-wide.
Learn more about Co-operative Education and Internships at Sheridan.
Take a virtual campus tour
Faculty
Designation
Ontario College Graduate Certificate
Duration
Co-op | 1 yr (2 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Degree Completion
Take a virtual campus tour
Faculty
Designation
Ontario College Graduate Certificate
Duration
Co-op | 1 yr (2 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Solve specific advertising and marketing communications challenges by providing strategic insights into target markets/audiences and consumer behaviour.
- Develop and persuasively present and defend a professional, integrated advertising and marketing communications plan based on research evidence.
- Manage the execution of an advertising and marketing communications plan from conception to completion.
- Evaluate the effectiveness of an advertising and marketing communications initiative.
- Identify and adhere to advertising and marketing communications standards and practices in accordance with relevant Canadian legislation and established international business practices.
- Complete all work in a professional, ethical and timely manner.
Take a virtual campus tour
Faculty
Designation
Ontario College Graduate Certificate
Duration
Co-op | 1 yr (2 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Internship
Take a virtual campus tour
Faculty
Designation
Ontario College Graduate Certificate
Duration
Co-op | 1 yr (2 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Program Fees
Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.
The fees shown here are for the 2020–2021 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website.
Program Fees
Fees for this program are paid to the University of Toronto Mississauga.
Program Fees
Fees for this program are paid to Brock University.
Program Fees
Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.
For Canadian Students
The fees shown here are for the 2020-2021 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website. For English Language Studies, depending on your level placement, your program completion time may differ.
For International Students
The fees shown here are for Fall 2020, and are subject to change. The English Language Studies program is offered to international students in 7-week sessions. The fees displayed are for each 7-week session and include tuition and health insurance. Depending on your level placement, your program completion time may differ.
Fees for Canadian students
$6,841.05Notes: Co-op students must pay an additional fee of $535 in the term prior to each co-op work term.
Fees for International students
$20,216.05Financial Aid & Awards
Your education is a big investment, and we're here to help! Keep an eye on our Financial Aid & Awards page for regular updates, and check out these important links:
Sheridan Degree Entrance Scholarship
Sheridan is pleased to provide an entrance scholarship in the amount of $1,000 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.
Sheridan Degree Entrance Scholarship
Sheridan is pleased to provide an entrance scholarship in the amount of $1,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.
Sheridan Degree Entrance Scholarship
Sheridan is pleased to provide an entrance scholarship in the amount of $2,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.
Take a virtual campus tour
Faculty
Designation
Ontario College Graduate Certificate
Duration
Co-op | 1 yr (2 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Frequently Asked Questions
Take a virtual campus tour
Faculty
Designation
Ontario College Graduate Certificate
Duration
Co-op | 1 yr (2 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Labs & Technology
Take a virtual campus tour
Faculty
Designation
Ontario College Graduate Certificate
Duration
Co-op | 1 yr (2 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Financial Planning Certification
Take a virtual campus tour
Faculty
Designation
Ontario College Graduate Certificate
Duration
Co-op | 1 yr (2 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Professional Sales Certificate
Take a virtual campus tour
Faculty
Designation
Ontario College Graduate Certificate
Duration
Co-op | 1 yr (2 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Program Transition
Take a virtual campus tour
Faculty
Designation
Ontario College Graduate Certificate
Duration
Co-op | 1 yr (2 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Earn your Masters degree
Take a virtual campus tour
Faculty
Designation
Ontario College Graduate Certificate
Duration
Co-op | 1 yr (2 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Transfer Opportunities
Take a virtual campus tour
Faculty
Designation
Ontario College Graduate Certificate
Duration
Co-op | 1 yr (2 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Clinical Placements
Take a virtual campus tour
Faculty
Designation
Ontario College Graduate Certificate
Duration
Co-op | 1 yr (2 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Articulation Agreements
Take a virtual campus tour
Faculty
Designation
Ontario College Graduate Certificate
Duration
Co-op | 1 yr (2 semesters)
Location
Hazel McCallion Campus
4180 Duke of York Boulevard, Mississauga
Helpful links
Program availability
Ontario College Graduate Certificate
Co-opFull-time 1 year Program code: PADAC
| Start date | Campus | Status |
|---|---|---|
| Sep 2021 | Hazel McCallion Campus (Mississauga) | Available |
Break into the advertising industry
Hear what past students have to say about their experience with Sheridan’s Advertising – Account Management program, and how it set them up for industry success.
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