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Ontario College Graduate Certificate

Marketing Management

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

(Mississauga)

For details on how Sheridan programs will be delivered in upcoming semesters, please review our Fall 2022 Program Delivery Modes.

A fast-track route to practical skills and a career in marketing.

Program Overview

Things you'll learn to do

  • Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
  • Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
  • Write marketing and communications plans.

Co-op experience

Following eight months of classroom instruction, eligible students will have the opportunity to participate in a four-month cooperative education placement. Note that this is a competitive process and only qualified students are accepted. Working in the marketing field, you’ll apply your in-class learning and gain valuable work experience that may boost your career—and help you land a great job.

Mobile computing gives flexibility

Working online is an essential skill in the workplace, and an integral part of our program. A laptop computer is mandatory. During the program, you'll use the computer to collaborate with your classmates on various assignments. In our online environment, you'll also have 24/7 access to class materials and notes and communicate with other students and your professors in our online chat room.

Get access to resources from the Canadian Marketing Association

Logo for Canadian Marketing Association

All Sheridan students can sign up for membership with the Canadian Marketing Association (CMA) by using their Sheridan email address. The CMA provides access to:

  • Exclusive events and member pricing
  • Professional development opportunities
  • Exclusive content, including guides, whitepapers and research reports
  • Networking opportunities with the top marketing talent in Canada
  • CMA NXT postsecondary career planning resources

This program meets the educational prerequisite needed for entry to the CMA's Chartered Marketer program.

Additional information

"I learned more in eight months at Sheridan than I did in four years at university."

Our Marketing Management graduates often express sentiments like this. And it's easy to see why. You may learn theory at university, but at Sheridan you also gain the practical, cutting-edge marketing skills employers want and need along with a cooperative learning placement that gives you invaluable on-the-job experience. Our program is primarily designed for non-business students, so in your first semester, you’ll learn the core skills you need to understand the basics of marketing. In the second semester, you'll move to the cutting edge of the discipline through course content that demonstrates the latest concepts in digital marketing.

In this program, you’ll also:

  • Learn the key elements of digital marketing
  • Develop the skills to generate online content and navigation
  • Develop basic marketing graphics skills so you can develop marketing brochures and other printed materials
  • Conduct marketing analytics and use it as background for a marketing plan
  • Develop and deliver sales presentations and marketing communications plans
  • Get prepared for the challenges of global marketing

PMKMC

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Degree Entrance Scholarship Available

Once you’ve applied for admission to this program, we’ll automatically consider you for this award.

Courses

Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.

  • CODE TITLE CREDITS
    MKTG 52566 Applied Marketing Theory 4
    ADVG 54805 Advertising, Promotion and Public Relations 3
    ECON 50229 Fundamentals of Economics & Finance 3
    MKTG 50156 Digital Marketing – Owned Media 3
    APPL 56529 Computer Applications for Career Management 4
    MKTG 50061 The Digital Customer Experience 3
    Total: 20
  • CODE TITLE CREDITS
    MKTG 58403 Marketing Strategy 6
    SALE 53143 Professional Sales & Communications Techniques 3
    MKTG 56367 Marketing Anaytics 3
    MKTG 50588 Digital Marketing – Paid Media 3
    APPL 50261 Visual Communication Design 3
    Total: 18
  • CODE TITLE CREDITS
    COWT 51075 Co-op Work Term  

Courses subject to change.

Find course details:

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Admission Requirements

Program Eligibility

  • Postsecondary diploma or degree.

and/or

  • Demonstrated competence through related work and/or educational experience.

Applicant Selection

Eligible applicants are selected on the basis of previous academic achievement, and/or demonstrated experience.

In some cases, applicants may be requested to submit a résumé, which includes details of related work experience, and a cover letter, which summarizes their career goals and reasons for wanting to take this program.

Postsecondary transcripts, indicating courses completed to date, must be submitted to ontariocolleges.ca at the time of application.

Domestic applicants with education outside of Canada must have their transcripts assessed for equivalency through ICAS or WES.  A comprehensive (course-by-course) post-secondary credential assessment is required.

Applicants who do not meet the admission requirements for this program will be assessed and advised individually and may be considered for other, related programs.

Graduates of Sheridan's diploma/advanced diploma program in Business Administration – Marketing are not considered eligible for this program.

English Language Proficiency

All applicants whose first language is not English must meet Sheridan’s English proficiency requirements.

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Career Opportunities

As a graduate of Sheridan's Marketing Management program, you'll be primed for today's job market and be ready to begin work. In just one year, you'll gain real skills you can put to use right away.

Here are some jobs you might find:

  • Social Media Coordinator
  • Digital Marketing Coordinator
  • Search Engine Marketing Coordinator
  • Advertising and Promotions Planner
  • Advertising Account Coordinator
  • Assistant Product Manager

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Co-op

Students in this program may apply to the Co-op program during their first academic semester. Enrolment in the Co-op program is limited through an additional Co-op application process that takes place in the first semester. Students in the Co-op program are eligible to complete a Co-op work term during the four-month term following the second semester. The program-specific academic standard required for participation in Co-op can be found here: Academic Standards for Co-op and Internship.

Cooperative Education is a form of work-integrated learning that links classroom learning with paid or unpaid work experiences within a professional environment. Co-op work terms are related specifically to the academic studies of each student. The work terms provide an opportunity to learn by doing. You’ll apply theory to practice, develop a meaningful view of the working world, and cultivate an awareness of yourself as a professional.

Students receive in-class and 1-on-1 career education support to help prepare for the work term. The Co-op component is delivered by Sheridan’s Cooperative Education Office, which facilitates more than 1,800 Co-op/Internship work terms per year Sheridan-wide.

Learn more about Cooperative Education and Internships at Sheridan.

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Degree Completion

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • Formulate a marketing plan that will meet the needs or goals of a business or organization.
  • Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
  • Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
  • Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets.
  • Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
  • Evaluate the viability of a concept, product, good and/or service in a local, national or international market.
  • Conduct market research to provide information needed to make marketing decisions.
  • Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
  • Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
  • Develop strategies with clients, customers, and consumers and others to grow and maintain relationships.
  • Develop learning and development strategies and plans to enhance professional growth in the field.
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  • Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  • Apply the principles of business ethics and corporate social responsibility to business decisions.
  • Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Internship

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program Fees

Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.

The fees shown here are for the 2022–2023 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website.

Fees For Canadian Students

Fees for Canadian students

$6,779.05

Notes: Co-op students must pay an additional fee of $535 in the term prior to each co-op work term.

Fees for International Students

Fees for International students

$20,325.05

Financial Aid & Awards

Your education is a big investment, and we're here to help! Keep an eye on our Financial Aid & Awards page for regular updates, and check out these important links:

International Entrance Scholarship

All new international students beginning their full-time postsecondary studies (ESL excluded) in Spring 2022, Fall 2022 or Winter 2023 semesters in Year 1 (Semester 1) will receive an entrance scholarship ranging from $1,000 to $2,000.

Bursaries for Grade 12 Students Pursuing Studies Toward a Career in Law

The annual Bursary Program for grade 12 students pursuing careers in the justice sector at an Ontario university or college is now open! Bursaries are offered by the Association of Justices of the Peace of Ontario (AJPO), the Association of Ontario Judges (AOJ) and the Ontario Superior Court Judges’ Association (OSCJA). Each association offers one bursary per year in each of their judicial regions for a total of 22 bursaries province-wide!

Applications close on May 27, 2022. Spread the word to students! Visit the Bursary web page for more information.

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Frequently Asked Questions

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Labs & Technology

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Financial Planning Certification

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Professional Sales Certificate

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program Transition

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Earn your Masters degree

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Transfer Opportunities

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Clinical Placements

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Computer Science Specializations

In our Honours Bachelor of Computer Science program, you'll learn foundational skills that prepare you to work in any area of computer science. But you’ll also have the chance to specialize in one of four emerging fields that interests you the most.

In the first year of the program, you’ll be introduced to each of these four fields: cloud computing, data analytics, game engineering, and network engineering.

Then, you’ll focus your studies on your selected specialization. You’ll take eight courses in your specialization of choice, gaining specific skills that are not taught in traditional diploma and degree programs. Your computer science specialization will give you a competitive advantage when you graduate.

You can specialize in one of the following fields:

  • Get a deeper understanding of cloud computing — the delivery of computing system resources such as software, databases, servers, data storage, and more — over the Internet. Learn the advantages and disadvantages of private, hybrid or public cloud delivery.

    Specialized Courses
    • Internet of Things
    • Storage Systems
    • Virtualization
    • Cloud Infrastructure
    • Distributed & Parallel Computing
    • Security & Privacy in the Cloud
    • Cloud Economics
    • Cloud Monitoring & Governance
    Specialized Career Opportunities
    • Cloud Software Engineer: Develop large-scale production clouds.
    • Cloud Developer: Create new cloud services and improve current cloud products.
    • Cloud Automation Specialist: Design and implement automated technologies and processes that support your employer’s cloud offerings.
    • Cloud Architect: Use software development and information technology skills to build hybrid DevOp platforms that leverage your employer’s web services, cloud and on-premise data centres.
    • Systems Administrator – Cloud Operations: Automate, organize, monitor and maintain all of your employer’s cloud-based systems.
    • Cloud Services Adviser: Sell and market various cloud solutions, such as Office 365 or Watson analytics.
  • Learn how to apply statistical analysis, data mining and other advanced techniques to draw new and useful insights from large data sets. Confidently interpret and share information about the data patterns you discover.

    Specialized Courses
    • Business Processes
    • Data Analysis & Visualization 1
    • Big Data Management & Processing
    • Data Analysis & Visualization 2
    • Data Warehouse Design & Implementation
    • Machine Learning Techniques
    • Data Mining
    • Business Communication
    Specialized Career Opportunities
    • Data Scientist: Perform data analysis and develop and implement predictive models.
    • Data Architect: Design and implement big data solutions that support the Data Warehouse Environment (DWE).
    • Data Analyst: Apply current technologies, concepts and methodologies to build development projects that integrate various data sources.
    • Data Developer: Use Big Data architectures to migrate data from various databases, implement latest technologies and meet functional and technical requirements.
    • Big Data Platform Engineer: Design, build and administer platforms that combine several big data applications and utilities within a single solution.
  • Master the algorithmic, programming and mathematical techniques used to develop software components for computer games.

    Specialized Courses
    • Gameplay Programming 1
    • Game Engine Architecture
    • Gameplay Programming 2
    • Computer Graphics & Animation
    • Artificial Intelligence for Games
    • Game Tools and Data-Driven Design
    • Multiplayer Games
    • Games in Emerging Technologies & Hardware
    Specialized Career Opportunities
    • Game Developer: Design new games, including art and animation, or write programs to implement a game.
    • Gameplay Programmer: Enhance computer games with gameplay features that improve the user experience.
  • Learn the specialized skills needed to plan, construct, optimize and manage the computer networks that businesses and organizations rely on every day.

    Specialized Courses
    • IP Engineering 1
    • Network Access Technologies
    • Network Service Applications
    • IP Engineering 2
    • Enterprise Network Operations
    • IP Engineering 3
    • Emerging Topics in Networking
    • Internet Core Technologies
    Specialized Career Opportunities
    • Network Engineer: Design, install, maintain and support computer networks.
    • Data Network Services: Troubleshoot computer network performance issues, analyze network traffic, plan capacity solutions and ensure service readiness.
    • Network Quality Assurance Engineer: Perform manual and automatic quality assurance testing for networks.

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Articulation Agreements

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program Mission

Our mission is to utilize harmonious, comprehensive and specialized training to empower our learners with the knowledge, skills and attitude required to demonstrate the Professional Competencies for Canadian Pharmacy Technicians at Entry to Practice.

Program Vision

Our vision is to graduate highly-skilled life-long learners who uphold professional integrity and promote quality and safety in practice.

Critical Performance Statement

Upon graduation, students in Sheridan’s Pharmacy Technician diploma program will have demonstrated the ability to pursue the career of pharmacy technician and to practice safely in a community or hospital while adhering to the scope of practice for pharmacy technicians.

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Field Placements

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Have questions? Get answers.


Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program availability

Ontario College Graduate Certificate

Co-op

Full-time 1 year Program code: PMKMC

Ontario College Graduate Certificate
Start date Campus Status
Sep 2022 Hazel McCallion Campus (Mississauga) Available
Jan 2023 Hazel McCallion Campus (Mississauga) Available
May 2023 Hazel McCallion Campus (Mississauga) Available

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Find your fit and choose with confidence. Choosing the right education is a big decision. At Sheridan we’re committed to providing you with the learning, support and services you need to achieve your goals and reach your full potential. Take a look around, and please connect with us if you have any questions!

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We’re happy to help with any questions you may have. Give us a call at any of these numbers and select Option 4 after the prompt, or simply fill out the contact form and we’ll get back to you as soon as possible.

905-845-9430 (Oakville/Mississauga)
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Contact Centre hours of operation:

Monday–Thursday, 8 a.m.–8 p.m.
Friday, 8 a.m.–4:30 p.m.

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