SCAET building at Sheridan's Trafalgar Road Campus

ICFF Industry Day Returns to SIRT Centre for Virtual Reality Showcase

Jun 8, 2016

The Italian Contemporary Film Festival (ICFF) Industry Day will return to Sheridan’s Screen Industries Research and Training Centre again this year, as SIRT hosts an interactive day of workshops, panels and a technology showcase taking place on Thursday, June 16th. 

Industry Day provides a rare opportunity for ICFF guests to spend a day at SIRT’s research soundstage at Pinewood Toronto Studios. This year, participants will get hands-on experience with the latest tools and techniques in VR, 360 filmmaking and storytelling with industry experts. Presented by ETV Film Inc. and SIRT, this immersive, one-day event allows interaction with a spectrum of industry leaders from big and small budget projects, features and documentaries, traditional and VR filmmaking, producers, directors, funders and technology providers. 

Industry Day attendees will get intimate, behind the scenes access to this rapidly changing world of storytelling – from funding sources, to evaluating storytelling techniques for various audiences, and creating content that puts audiences in the centre of the action. 

Moira Romano, ICFF Board Member, co-host of Industry Day, and Executive Producer ETV Film Inc., says, “ICFF Industry Day 2016 is focusing on exploring the new frontier in immersive content – Virtual Reality and 360 filmmaking. VR is a bonafide game-changer that is quickly becoming a multi-billion dollar industry." 

John Helliker, Director Strategic Partnerships, SIRT Centre, adds, “We have assembled experts across the fields of VR and 360 filmmaking – from filmmakers, to technology companies, to financiers and producers – and we look forward to powerful engagement and synergy on ICFF Industry Day.” 

Guest speakers include: Don Carmody, legendary Canadian Oscar-winning producer (Chicago) and first adaptation of videogame to film (Resident Evil); Gareth Seltzer, Co-founding Investor RYOT (now HuffPostRYOT) and associate producer of 2016 Oscar-nominated film BODY TEAM 12; Matt Lyon, Creative Director of 3D big budget animated feature Arctic Justice: Thunder Squad, AMBI Pictures / AIC Movie Inc.; Zaib Shaikh, Toronto's Film Commissioner; Martin Lord, The Ontario Centres for Excellence (OCE); and Jeff Preyra, Writer / Director (Bvrned) and head of 360 story labs; among other experts. 

The on-site VR Showcase will feature interactive exhibits by Legend 3D VR, HuffPostRYOT, Eye-LIVE Media, AMBI Pictures / AIC Movie, CEV presenting Nokia OZO, The Post Office, itsme 3D Avatar, and Sheridan College’s student project. SIRT will also showcase HTC Vive, Oculus Rift, Facebook’s Two Big Ears, GoPro, and Microsoft HoloLens. 

ICFF Industry Day is presented by SIRT and ETV Film Inc., through the sponsorship of Castlepoint NUMA, Greybrook Realty Partners, Pinewood Toronto Studios and The Stirling Room. 

Industry Day is offered to members of the film and gaming industries, the press and students. A fee of $25 per person will cover morning refreshments, food truck lunch, and networking reception. Registration is now open at:

For media inquiries, please contact:

Susan Atkinson– - 905 - 815 – 4073 

Melony Jamieson - - 416-518-6355

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