Book Launch: The Resilient Brand: Storytelling In A Digital Era

Join us for the book launch of The Resilient Brand: Storytelling In A Digital Era with Sheridan graduate, Mahfuz Chowdhury.

Mahfuz will present how the power of storytelling can be used to create a strong and authentic brand narrative that resonates with your audience, followed by light refreshments and book signing. The Resilient Brand: Storytelling In A Digital Era can be pre-ordered at registration to be picked up at the event or can be purchased by cash the day of.

Date: Wednesday, May 17
Time: 7 p.m. – 9 p.m. 
Location: Sheridan College, Hazel McCallion Campus, Room: C506 4180 Duke of York Boulevard, Mississauga, ON L5B 3W3

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In today's constantly changing and competitive marketplace, it's more important than ever to stay relevant and adapt to new challenges. Effective storytelling is a key strategy to accomplishing this.

With 20 conic brands reviewed, The Resilient Brand is a must-read for anyone looking to stay relevant and adapt to new challenges through the power of storytelling.

More About Mahfuz:

Mahfuz Chowdhury is a Sheridan alumnus and a Senior Brand Manager at Candybox Marketing, a Canadian company that has been named one of the fastest growing by Maclean's and Canadian Business. He's a creative brand storyteller, keynote speaker, and podcast host. Mahfuz has received two national awards and helped brands, leaders, and changemakers amplify their brand voice and inspire others through high-impact stories.

Mahfuz is also the host of the Ride With Me podcast, a show where he shares open thoughts on the subject of personal branding and self-development. He is also the author of Project Reinvention, a book where he shares how he bounced back from challenges and reinvented his life.