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Book Launch: The Resilient Brand: Storytelling In A Digital Era

Date: May. 17, 2023 – May. 17, 2023

Time: 7:00 p.m.9:00 p.m.

Location: Hazel McCallion Campus, 4180 Duke of York Blvd., Mississauga

Join us for the book launch of The Resilient Brand: Storytelling In A Digital Era with Sheridan graduate, Mahfuz Chowdhury.

Mahfuz will present how the power of storytelling can be used to create a strong and authentic brand narrative that resonates with your audience, followed by light refreshments and book signing. The Resilient Brand: Storytelling In A Digital Era can be pre-ordered at registration to be picked up at the event or can be purchased by cash the day of.

Date: Wednesday, May 17
Time: 7 p.m. – 9 p.m. 
Location: Sheridan College, Hazel McCallion Campus, Room: C506 4180 Duke of York Boulevard, Mississauga, ON L5B 3W3

Register Now

In today's constantly changing and competitive marketplace, it's more important than ever to stay relevant and adapt to new challenges. Effective storytelling is a key strategy to accomplishing this.

In The Resilient Brand: Storytelling In A Digital Era, you'll learn how iconic brands like Nike, Apple, and Virgin have used storytelling to not only stay relevant, but also thrive in their respective industries. Through case studies and expert insights, this book will dive into the power of storytelling and how it can be used to create a strong and authentic brand narrative that resonates with your audience. You'll also learn how to use storytelling to foster a sense of community and connection with others, and how to use it as a tool for differentiation in a crowded market.

With 20 conic brands reviewed, The Resilient Brand is a must-read for anyone looking to stay relevant and adapt to new challenges through the power of storytelling.

More About Mahfuz:

Mahfuz ChowdhuryMahfuz Chowdhury is a Sheridan alumnus and a Senior Brand Manager at Candybox Marketing, a Canadian company that has been named one of the fastest growing by Maclean's and Canadian Business. He's a creative brand storyteller, keynote speaker, and podcast host. Mahfuz has received two national awards and helped brands, leaders, and changemakers amplify their brand voice and inspire others through high-impact stories.

Mahfuz is also the host of the Ride With Me podcast, a show where he shares open thoughts on the subject of personal branding and self-development. He is also the author of Project Reinvention, a book where he shares how he bounced back from challenges and reinvented his life.

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