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Business Hall of Fame

Lorraine Hughes

Lorraine Hughes

Pilon School of Business
Program: Business Administration – Advertising
Year of Graduation: 1976

President, OMD Canada

As the head of the largest media buying company in Canada, Lorraine has established a remarkable advertising career.  At OMD she leads one of the largest and successful media operations in the country, winning, Marketing Magazine's Media Agency of the Year in 2006.  OMD was the most awarded media agency for creativity at the magazine's Media Innovation Awards in 2007.  Lorraine herself was named as one of the top 100 executives in the communications industry in Canada by Marketing Magazine in 2005.  She is a regular lecturer and guest speaker to the industry on media issues and trends.

Before joining OMD in 2002, Lorraine spent eight years at TBWA\Chiat\Day as Managing Partner with dual responsibilities as Media Director and Director of Operations.  During her time at TBWA, the agency won Media Operation of the Year in 1997. She was named one of the top five Canadian Media Directors of 1999 and again in 2003.

Lorraine continues her relationship with Sheridan by providing work placements for business students to help them launch their careers.  She has also established a student scholarship.  For four years, OMD has sponsored the Silent Auction for Sheridan's Big Picture Gala, and in 2008 Lorraine was Chair of the Gala's Sponsorship Committee and Past Chair of the same committee the following year.

"I discovered my niche at Sheridan and never looked back.  There is no doubt that my studies at Sheridan directly contributed to my success." - Lorraine Hughes