In this introductory course in business communication, students prepare for a variety of business writing and presentations encountered in the workplace. Students practise formal and informal business communication including letters, memos and business presentations and apply these formats to a variety of purposes and audiences. Students solve communication situations by analyzing their intended audience, determining their purpose and then selecting and applying appropriate business communication strategies. Students practise skills necessary for communication success, both in college studies and their chosen career. Work in the hybrid version of the course may include the following: online discussion groups, review and submission of assignments online, online quizzes, contribution to blogs, and creation of online presentation material.
Students are introduced to the fundamental processes and concepts of marketing and how they are applied to today's business environment. Students gain an overview of the market environment, market research, consumer behaviour, business to business marketing, marketing metrics and the roles of segmentation, targeting and positioning. Learning experiences include classroom lecture/discussion and self-directed learning through research and presentations.