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Ontario College Graduate Certificate

Public Relations – Corporate Communications

Duration

1 yr (2 semesters)

Location

Trafalgar Road Campus

(Oakville)

Master practical and theoretical aspects of business communication.

Program Overview

Making statements that matter

Can corporate communications be considered an art form? That's how Sheridan approaches the subject. It's a unique approach among business communications programs, and it produces student work that stands out. The courses in this program feature hands-on, project-based assignments. You'll be working for real-world clients, not just doing classroom exercises.

Hands-on, project-based assignments

  • Write persuasive and informative copy for internal and external publications, news releases, conference presentations, speeches and public service announcements.
  • Express yourself in a variety of public forums such as media interviews and news conferences.
  • Create websites, blogs, podcasts, video content, email blasts and other online communications.

Fast-track to employment

It takes less than a year to earn a Public Relations – Corporate Communications graduate certificate from Sheridan. You'll build a portfolio, get real-world experience and master both practical and theoretical aspects of business communications. You'll spend the last five weeks of the program in an onsite job placement, working with professionals.

Additional information

Sheridan not only emphasizes the critical, analytical and strategic skills prized by employers in corporate communications and public relations, it weaves social media and diversity communications into all aspects of tactical delivery. You'll do more than write catchy prose; you'll learn how to generate buzz, influence attitudes and motivate behaviour.

Sheridan students have taken top honours in the Canadian Public Relations Society's (Hamilton Chapter) Pinnacle Awards for excellence in Public Relations.

Additional skills provided by the program

  • Producing internal corporate communications plans and activities — the fastest-growing segment of the industry.
  • Preparing strategic plans, crisis responses, media campaigns, fundraising initiatives and other planning documents.
  • Developing strategic communication campaigns that integrate all of the above elements.

By year's end you'll have the skill set and the confidence to step directly into the workplace.

Classes for the Corporate Communications program are held at Sheridan's Trafalgar Road Campus, Oakville, Ontario.

PPRCC

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Faculty

Faculty of Animation, Arts & Design

Designation

Ontario College Graduate Certificate

Duration

1 yr (2 semesters)

Location

Trafalgar Road Campus

1430 Trafalgar Road,  Oakville


Helpful links

Program Summary

Degree Entrance Scholarship Available

Once you’ve applied for admission to this program, we’ll automatically consider you for this award.

Courses

Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.

  • CODETITLECREDITS
    PUBR 59118Introduction to Marketing and Communications 3
    LIFE 59901Career Management for PR Practitioners3
    PUBR 56801Writing for Public Relations 13
    SOCS 51215Applied Communications Research3
    MEDA 55728Performance Techniques for Media Relations3
    PUBR 59997Introduction to Public Relations3
    VDES 52470Communication Design and Technology3
    Total:21
  • CODETITLECREDITS
    VDES 54178Social Media Technology for PR3
    PUBR 59719Writing for Public Relations 23
    PUBR 58256Special Events Planning3
    PUBR 58634Strategic Communications Planning3
    PUBR 57311Public Relations and Philanthropy3
    PUBR 56606Issues and Crisis Management3
    PUBR 50172Internal Communications3
    FLPL 52091Work Placement2
    Total:23

Courses subject to change.

Find course details:

Courses subject to change.

Find course details:

Courses subject to change.

Find course details:

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Faculty

Faculty of Animation, Arts & Design

Designation

Ontario College Graduate Certificate

Duration

1 yr (2 semesters)

Location

Trafalgar Road Campus

1430 Trafalgar Road,  Oakville


Helpful links

Program Summary

Admission Requirements

Program Eligibility

  • Postsecondary diploma or degree.

and/or

  • Previous work and/or educational experience in the communications field.

Applicant Selection

Eligible applicants will be selected on the combination of the following:

Previous academic achievement and/or demonstrated experience

and

A portfolio, which includes:

  • Written statement of intent
  • Three writing samples (published or unpublished)
  • Résumé (including computer skills and volunteer work)

The statement of intent should argue the applicant's suitability for a profession in corporate communications and outline business/work experiences, and personal/professional goals. Students are expected to meet high copy editing standards

An applicant assessment fee will be applied.

Postsecondary transcripts indicating courses completed to date must be submitted to ontariocolleges.ca at the time of application.

Domestic applicants with education outside of Canada must have their transcripts assessed for equivalency through ICAS or WES.  A general (document-by-document) or a comprehensive (course-by-course) assessment is required.

Applicants who do not meet the admission requirements for this program will be assessed and advised individually and may be considered for other, related programs.

English Language Proficiency

All applicants whose first language is not English must meet Sheridan’s English proficiency requirements.

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Faculty

Faculty of Animation, Arts & Design

Designation

Ontario College Graduate Certificate

Duration

1 yr (2 semesters)

Location

Trafalgar Road Campus

1430 Trafalgar Road,  Oakville


Helpful links

Program Summary

Career Opportunities

Our recent graduates work in such industries as: health care, education, pharmaceuticals, technology, financial services, manufacturing, retail, and visual and performing arts.

Sample Job Titles

  • Public Relations Specialist
  • Media Relations Officer
  • Internal Communications Coordinator
  • Social Media Coordinator
  • Senior Writer
  • Event Planner
  • Account Manager
  • Press Agent

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Faculty

Faculty of Animation, Arts & Design

Designation

Ontario College Graduate Certificate

Duration

1 yr (2 semesters)

Location

Trafalgar Road Campus

1430 Trafalgar Road,  Oakville


Helpful links

Program Summary

Co-op

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Faculty

Faculty of Animation, Arts & Design

Designation

Ontario College Graduate Certificate

Duration

1 yr (2 semesters)

Location

Trafalgar Road Campus

1430 Trafalgar Road,  Oakville


Helpful links

Program Summary

Degree Completion

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Faculty

Faculty of Animation, Arts & Design

Designation

Ontario College Graduate Certificate

Duration

1 yr (2 semesters)

Location

Trafalgar Road Campus

1430 Trafalgar Road,  Oakville


Helpful links

Program Summary

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • Coordinate and contribute to the planning of public relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources to manage a range of stakeholder relationships and issues and achieve organizational objectives.
  • Coordinate, contribute to and adapt the implementation of strategies and tactics and the management of budgets and resources to achieve communication objectives and meet activity guidelines and requirements.
  • Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s) and to a specified deadline.
  • Produce effective, accessible, and timely print, digital and multimedia communications, independently and collaboratively, to manage specific stakeholder relations and/or issues and achieve organizational objectives.
  • Use research results and analytical skills to guide the development of communication objectives and public relations activities, evaluate their impact, and support organizational objectives and stakeholder relationships.
  • Engage stakeholders by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s).
  • Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.
  • Monitor emerging social and economic trends, and local, national and global issues to guide the planning and implementation of public relations strategies and tactics and support organizational effectiveness, stakeholder relationships and ongoing personal professional development.
  • Assess the selection and implications of current and emerging technologies on the quality and delivery of public relations activities and on organizational effectiveness.
  • Select strategies and tools to build and manage stakeholder relationships to support public relations activities, organizational objectives and career development.

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Faculty

Faculty of Animation, Arts & Design

Designation

Ontario College Graduate Certificate

Duration

1 yr (2 semesters)

Location

Trafalgar Road Campus

1430 Trafalgar Road,  Oakville


Helpful links

Program Summary

Internship

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Faculty

Faculty of Animation, Arts & Design

Designation

Ontario College Graduate Certificate

Duration

1 yr (2 semesters)

Location

Trafalgar Road Campus

1430 Trafalgar Road,  Oakville


Helpful links

Program Summary

Program Fees

Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.

The fees shown here are for the 2020–2021 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website.

Program Fees

Fees for this program are paid to the University of Toronto Mississauga.

Program Fees

Fees for this program are paid to Brock University.

Program Fees

Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.

For Canadian Students

The fees shown here are for the 2020-2021 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website. For English Language Studies, depending on your level placement, your program completion time may differ.

For International Students

The fees shown here are for Fall 2020, and are subject to change. The English Language Studies program is offered to international students in 7-week sessions. The fees displayed are for each 7-week session and include tuition and health insurance. Depending on your level placement, your program completion time may differ.

Fees For Canadian Students

Fees for Canadian students

$7,314.28
Fees for International Students

Fees for International students

$21,797.28

Financial Aid & Awards

Your education is a big investment, and we're here to help! Keep an eye on our Financial Aid & Awards page for regular updates, and check out these important links:

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $1,000 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $1,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $2,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

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Faculty

Faculty of Animation, Arts & Design

Designation

Ontario College Graduate Certificate

Duration

1 yr (2 semesters)

Location

Trafalgar Road Campus

1430 Trafalgar Road,  Oakville


Helpful links

Program Summary

Frequently Asked Questions

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Faculty

Faculty of Animation, Arts & Design

Designation

Ontario College Graduate Certificate

Duration

1 yr (2 semesters)

Location

Trafalgar Road Campus

1430 Trafalgar Road,  Oakville


Helpful links

Program Summary

Labs & Technology

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Faculty

Faculty of Animation, Arts & Design

Designation

Ontario College Graduate Certificate

Duration

1 yr (2 semesters)

Location

Trafalgar Road Campus

1430 Trafalgar Road,  Oakville


Helpful links

Program Summary

Financial Planning Certification

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Faculty

Faculty of Animation, Arts & Design

Designation

Ontario College Graduate Certificate

Duration

1 yr (2 semesters)

Location

Trafalgar Road Campus

1430 Trafalgar Road,  Oakville


Helpful links

Program Summary

Professional Sales Certificate

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Faculty

Faculty of Animation, Arts & Design

Designation

Ontario College Graduate Certificate

Duration

1 yr (2 semesters)

Location

Trafalgar Road Campus

1430 Trafalgar Road,  Oakville


Helpful links

Program Summary

Program Transition

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Faculty

Faculty of Animation, Arts & Design

Designation

Ontario College Graduate Certificate

Duration

1 yr (2 semesters)

Location

Trafalgar Road Campus

1430 Trafalgar Road,  Oakville


Helpful links

Program Summary

Earn your Masters degree

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Faculty

Faculty of Animation, Arts & Design

Designation

Ontario College Graduate Certificate

Duration

1 yr (2 semesters)

Location

Trafalgar Road Campus

1430 Trafalgar Road,  Oakville


Helpful links

Program Summary

Transfer Opportunities

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Faculty

Faculty of Animation, Arts & Design

Designation

Ontario College Graduate Certificate

Duration

1 yr (2 semesters)

Location

Trafalgar Road Campus

1430 Trafalgar Road,  Oakville


Helpful links

Program Summary

Clinical Placements

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Faculty

Faculty of Animation, Arts & Design

Designation

Ontario College Graduate Certificate

Duration

1 yr (2 semesters)

Location

Trafalgar Road Campus

1430 Trafalgar Road,  Oakville


Helpful links

Program Summary

Articulation Agreements

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Faculty

Faculty of Animation, Arts & Design

Designation

Ontario College Graduate Certificate

Duration

1 yr (2 semesters)

Location

Trafalgar Road Campus

1430 Trafalgar Road,  Oakville


Helpful links

Program Summary

Program availability

Ontario College Graduate Certificate

Full-time 1 year Program code: PPRCC

Ontario College Graduate Certificate
Start date Campus Status
Sep 2021 Trafalgar Road Campus (Oakville) Available

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We’re happy to help with any questions you may have. Give us a call at any of these numbers and select Option 4 after the prompt, or simply fill out the contact form and we’ll get back to you as soon as possible.

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