Creative Industries Management

The graduate has reliably demonstrated the ability to:

• Investigate the ways in which cultural, legal and procedural differences may impact a production when operating on a global scale.
• Develop a long-range plan that meets the strategic and operational goals of the organization and/or production(s).
• Employ primary and secondary research to identify new opportunities and to assess the viability of the creative endeavour.
• Create a comprehensive marketing plan to deliver against predefined objectives.
• Apply project management principles in the planning of all components of development, preproduction, production, post production and distribution of a creative work.
• Lead people and teams in alignment with organizational best practices and the goals of the project.
• Assess contractual agreements, policies, and relevant documents that govern roles and professional relationships in the creative industries within the parameters of both the law and industry best practices.
• Create a basic budget that compares projected revenues and budgeted costs using fundamental financial and accounting principles.
• Apply effective written, spoken, and visual communication skills to fulfill the purpose and needs of the audience.
• Model a leadership and growth mindset to build capacity within an organization.