Teaching & Research Interests
Scholarship, Research & Creative Activities
Joe Musicco is a Professor, Advertising & Marketing/Bachelor of Business Administration at Sheridan College. He holds a B.A. (Hons) from the University of Western Ontario, a Master of Design in Advertising from OCAD University in Toronto, and is currently pursuing a Doctorate in Business Administration (DBA) at Athabasca University.
As a former Creative Director at renowned Canadian advertising agencies like Bensimon Byrne, McCann Worldwide, and tech start-up Kobo, Joe wrote and created award-winning ad campaigns for international clients like Molson, Hyundai, Samsung, Xbox, Honda, Loblaws, and General Motors.
A featured speaker at events in Canada and abroad, Joe’s research and expertise is focused on branding, creativity, design thinking, and storytelling. He has spoken extensively at industry events and educational forums like the Lilly Conferences on Teaching and Learning in Washington, Anaheim, and Austin, and the D2L Fusion EdTech conference in Orlando.
Joe is a passionate advocate for the power of curiosity, the importance of creativity, and the value of lifelong learning.
- Sheridan and national tech industry association ITAC partner on initiative that addresses need for AI and cybersecurity skillset in Canadian organizations now and in the future
- Using fiction to help STEM education take flight
- Sheridan College, Cisco Canada and Partners In Research Collaborate to Promote Science, Technology, Engineering and Math