More is more: TikTok influencer Sara Camposarcone talks maximalist fashion
As a designer, stylist, and content creator, Sara Camposarcone (Visual Merchandising Arts ’18) likes to layer bold prints with lots of colour, and exaggerated silhouettes. As a proponent of sustainable maximalism, she creates her designs using second-hand and vintage clothing, or by working with small, eco-friendly designers.
After starting a TikTok account in June of 2020, Camposarcone’s career took off. Between TikTok and Instagram, she has more than one-million combined followers and has racked up more than 20 million likes on the two platforms. The rise in her social media following allowed her to start doing content creation full time, sharing her own styling videos, while working with brands like McDonalds, Samsung and Amazon. She also has a side jewelry business, selling many of the accessories that adorn her outfits.
Although it’s her larger-than-life social media presence that has allowed her to pursue her current career path, Camposarcone’s bright style and environmentally conscious message have made her a darling of traditional media as well, having been featured by Vogue, Harper’s Bazaar, the New York Times, and she was included on the Globe and Mail’s Canada Best Dressed list of 2022.
Earlier this fall, she returned to Sheridan's Hazel McCallion Campus to work with second-year Visual Merchandising students Angel Tubianosa and Mei Mei Chan to help them style their own window with a sustainable, maximalist theme. For Camposarcone, it was important to share her insights with current students, letting them know that it takes time to establish a career, but finding out who you are and what you want is a key part in that journey.
“A lot of what I post is about being confident in yourself,” she says. “When leaving college and going out into the real world to find a career and what you love, I think it’s always to remember to just be you, and put yourself out there, because you honestly just never know what could happen.”
Her message has resonated with the students as well, many of whom are in awe that someone who graduated just a few years ago could have already achieved this level of success.
“It was an honour to work with such a talented and creative individual,” Chan says. “It was awesome to see just how open, sweet and kind she was. Even with all of her success she still was able to share some of her precious time with us.”
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