Marketing Concepts

Business Administration - Marketing Coop

Graduation Year: 2005

Career details
I started an Online Marketing Agency that focuses on promoting websites to the top of Google search, and advertising through Social Media networks such as Facebook and LinkedIn. I manage a team that launches new websites every month to produce qualified leads and sales for businesses by targeting specific audiences through social graphic / search marketing. Our recent expansion into the US marketplace and our growing client list of high-performing customers has resulted in my small business developing into a rapidly expanding digital agency.

Personal / professional accomplishments
I am grateful for the opportunity to grow a successful business and at the same time be actively involved in my new family. So much has happened in the last four years. I am married to the love of my life, Tammy, and have two amazing daughters, Grace and Claire. Creating a company where everyone works from home has made greater family involvement possible. My most recent professional accomplishment has been acquiring The Weather Network as a customer, as they are one of the top, most visited websites in Canada and we plan on making them even more popular!

Sheridan memories
Participating in the Ontario Colleges Marketing Competition (OCMC 2004) was the highlight of my time at Sheridan. It gave me the opportunity to apply my newly acquired skills to real life examples, with a challenging time limit. Professor Keith Barnwell’s first year Marketing course confirmed my decision to pursue a career in this field. His hilarious stories and real-world examples made learning exciting.

Advice for a Sheridan student
I would advise Sheridan students to be creative in their current projects. You have the opportunity to explore new ideas and concepts in front of your peers before you are in front of a customer.