The Business of Aging

The oldest of the baby boom generation (those born between 1946 - 1964) turned 65 in 2011; longevity trends mean that cohorts preceding the baby boomers are living longer than earlier generations. By 2025, it is estimated that 20% of the population will be over 65. 


This demographic shift provides businesses with a significant and immediate business opportunity for companies that effectively respond to the needs of older Canadians and their families. For many businesses, adjusting to this change in customer base will require a greater level of understanding of the needs and wants of older adults than ever before. The Centre's ability to turn research into real-world solutions and appreciation for issues facing older adults places us in a position to be able to help businesses capture and keep his segment of the population as a customer group. 

To learn more about how the Centre for Elder Research is working to meet the needs of the business community, please read about our Business of Aging Global Network and Consumer Insight Panel by clicking on the links below.


Business of Aging Global Network

Are you a business owner who is interested in learning more about the business of aging?

Learn More

Consumer Insight Panel

Working with our business partners and others, we would like to learn more about product and service preferences of mature consumers. In addition, we are interested in your perspective about what makes a business age-friendly.

Learn More