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Ontario College Graduate Certificate

Marketing Management

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

(Mississauga)

A fast-track route to practical skills and a career in marketing.

Program Overview

Things you'll learn to do

  • Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
  • Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
  • Write marketing and communications plans.

Co-op experience

Following eight months of classroom instruction, eligible students will have the opportunity to participate in a four-month cooperative education placement. Note that this is a competitive process and only qualified students are accepted. Working in the marketing field, you’ll apply your in-class learning and gain valuable work experience that may boost your career—and help you land a great job.

Mobile computing gives flexibility

Working online is an essential skill in the workplace, and an integral part of our program. A laptop computer is mandatory. During the program, you'll use the computer to collaborate with your classmates on various assignments. In our online environment, you'll also have 24/7 access to class materials and notes and communicate with other students and your professors in our online chat room.

Additional information

"I learned more in eight months at Sheridan than I did in four years at university."

Our Marketing Management graduates often express sentiments like this. And it's easy to see why. You may learn theory at university, but at Sheridan you also gain the practical, cutting-edge marketing skills employers want and need along with a cooperative learning placement that gives you invaluable on-the-job experience. Our program is primarily designed for non-business students, so in your first semester, you’ll learn the core skills you need to understand the basics of marketing. In the second semester, you'll move to the cutting edge of the discipline through course content that demonstrates the latest concepts in digital marketing.

In this program, you’ll also:

  • Learn the key elements of digital marketing
  • Develop the skills to generate online content and navigation
  • Develop basic marketing graphics skills so you can develop marketing brochures and other printed materials
  • Conduct marketing analytics and use it as background for a marketing plan
  • Develop and deliver sales presentations and marketing communications plans
  • Get prepared for the challenges of global marketing

PMKMC

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Courses

Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.

  • CODETITLECREDITS
    MKTG 57442 Fundamentals of Marketing 3
    ADVG 54805 Advertising, Promotion and Public Relations 3
    MKTG 56367 Marketing Analytics 3
    SALE 53143 Professional Sales and Communication Techniques 3
    APPL 56529 Computer Applications for Career Management 4
    ECON 50229 Fundamentals of Economics & Finance   3
    Total:19
  • CODETITLECREDITS
    MKTG 55956 International Marketing Management 3
    MKTG 58081 Social CRM3
    MKTG 55299 Ethics and Entrepreneurship3
    MKTG 56529 Search Engine Marketing3
    MKTG 56693 Online Content & User Experience 3
    APPL 50261Graphic Design3
    Total:18
  • CODETITLECREDITS
    COWT 51075 Co-op Work Term 7
    Total:7

Courses subject to change.

Find course details:

Courses subject to change.

Find course details:

Courses subject to change.

Find course details:

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Admission Requirements

Program Eligibility

  • Postsecondary diploma or degree.

and/or

  • Demonstrated competence through related work and/or educational experience.

Applicant Selection

Eligible applicants are selected on the basis of previous academic achievement, and/or demonstrated experience.

In some cases, applicants may be requested to submit a résumé, which includes details of related work experience, and a cover letter, which summarizes their career goals and reasons for wanting to take this program.

Postsecondary transcripts, indicating courses completed to date, must be submitted to ontariocolleges.ca at the time of application.

Domestic applicants with education outside of Canada must have their transcripts assessed for equivalency through ICAS or WES.  A comprehensive (course-by-course) post-secondary credential assessment is required.

Applicants who do not meet the admission requirements for this program will be assessed and advised individually and may be considered for other, related programs.

Graduates of Sheridan's diploma/advanced diploma program in Business Administration – Marketing are not considered eligible for this program.

English Language Proficiency

All applicants whose first language is not English must meet Sheridan’s English proficiency requirements.

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Career Opportunities

As a graduate of Sheridan's Marketing Management program, you'll be primed for today's job market and be ready to begin work. In just one year, you'll gain real skills you can put to use right away.

Here are some jobs you might find:

  • Social Media Coordinator
  • Digital Marketing Coordinator
  • Search Engine Marketing Coordinator
  • Advertising and Promotions Planner
  • Advertising Account Coordinator
  • Assistant Product Manager

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Co-op

Students in this program may apply to the Co-op program during their first academic semester. Enrolment in the Co-op program is limited through an additional Co-op application process that takes place in the first semester. Students in the Co-op program are eligible to complete a Co-op work term during the four-month term following the second semester. The program-specific academic standard required for participation in Co-op can be found here: Academic Standards for Co-op and Internship.

Cooperative Education is a form of work-integrated learning that links classroom learning with paid or unpaid work experiences within a professional environment. Co-op work terms are related specifically to the academic studies of each student. The work terms provide an opportunity to learn by doing. You’ll apply theory to practice, develop a meaningful view of the working world, and cultivate an awareness of yourself as a professional.

Students receive in-class and 1-on-1 career education support to help prepare for the work term. The Co-op component is delivered by Sheridan’s Cooperative Education Office, which facilitates more than 1,800 Co-op/Internship work terms per year Sheridan-wide.

Learn more about Cooperative Education and Internships at Sheridan.

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Degree Completion

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • Formulate a marketing plan that will meet the needs or goals of a business or organization.
  • Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
  • Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
  • Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets.
  • Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
  • Evaluate the viability of a concept, product, good and/or service in a local, national or international market.
  • Conduct market research to provide information needed to make marketing decisions.
  • Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
  • Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
  • Develop strategies with clients, customers, and consumers and others to grow and maintain relationships.
  • Develop learning and development strategies and plans to enhance professional growth in the field.
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  • Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  • Apply the principles of business ethics and corporate social responsibility to business decisions.
  • Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Internship

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program Fees

Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.

The fees shown here are for the 2021–2022 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website.

Program Fees

Fees for this program are paid to the University of Toronto Mississauga.

Program Fees

Fees for this program are paid to Brock University.

Program Fees

Fees shown here are estimates only. Fees are in Canadian dollars and include tuition, health insurance and ancillary charges.

For Canadian Students

The fees shown here are for the 2021-2022 academic year, and are subject to change. The fees displayed are for the first two (2) academic terms of study at Sheridan unless otherwise noted; fees for subsequent terms are not reflected on this website. For English Language Studies, depending on your level placement, your program completion time may differ.

For International Students

The fees shown here are for Fall 2021, and are subject to change. The English Language Studies program is offered to international students in 7-week sessions. The fees displayed are for each 7-week session and include tuition and health insurance. Depending on your level placement, your program completion time may differ.

Fees For Canadian Students

Fees for Canadian students

$6,662.00

Notes: Co-op students must pay an additional fee of $535 in the term prior to each co-op work term.

Fees for International Students

Fees for International students

$20,225.00

Financial Aid & Awards

Your education is a big investment, and we're here to help! Keep an eye on our Financial Aid & Awards page for regular updates, and check out these important links:

All new international students beginning their studies in the Fall 2021 or Winter 2022 semesters will receive an entrance scholarship ranging from $1,000 to $2,000.

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $1,000 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $1,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Sheridan Degree Entrance Scholarship

Sheridan is pleased to provide an entrance scholarship in the amount of $2,500 to select applicants in this degree program. View Sheridan Degree Entrance Scholarship details for eligibility criteria and more.

Bursaries for Grade 12 Students Pursuing Studies Toward a Career in Law

The annual Bursary Program for grade 12 students pursuing careers in the justice sector at an Ontario university or college is now open! Bursaries are offered by the Association of Justices of the Peace of Ontario (AJPO), the Association of Ontario Judges (AOJ) and the Ontario Superior Court Judges’ Association (OSCJA). Each association offers one bursary per year in each of their judicial regions for a total of 22 bursaries province-wide!

Applications close on May 26. Spread the word to students! Visit the Bursary web page for more information.

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Frequently Asked Questions

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Labs & Technology

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Financial Planning Certification

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Professional Sales Certificate

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program Transition

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Earn your Masters degree

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Transfer Opportunities

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Clinical Placements

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Articulation Agreements

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Faculty

Pilon School of Business

Designation

Ontario College Graduate Certificate

Duration

Co-op | 1 yr (2 semesters)

Location

Hazel McCallion Campus

4180 Duke of York Boulevard,  Mississauga


Helpful links

Program Summary

Program availability

Ontario College Graduate Certificate

Co-op

Full-time 1 year Program code: PMKMC

Ontario College Graduate Certificate
Start date Campus Status
Sep 2021 Hazel McCallion Campus (Mississauga) Available
Jan 2022 Hazel McCallion Campus (Mississauga) Available

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