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Internationally renowned Illustrator and Sheridan Faculty brings Canadian Tire Coins to life

March 03, 2010

When Canadian Tire was looking to celebrate its place in Canadian family life with special limited edition coins from the Royal Canadian Mint, it turned to one of Canada’s most internationally recognized illustrators

For Immediate Release: March 2, 2010
Oakville, Ontario


When Canadian Tire was looking to celebrate its place in Canadian family life with special limited edition coins from the Royal Canadian Mint, it turned to one of Canada’s most internationally recognized illustrators (and head of the Illustration program at Sheridan), Joe Morse.

“We are thrilled that Joe could bring family moments to life through the unique coin series,” said Peter Blackwell, Vice President of Marketing, Canadian Tire.” “The response to the coins has been excellent and we are proud to reward our customers in such a special way.”

Coming on the heels of the introduction of Canadian Tire’s first coin in December 2009, this special series of coins showcase family moments including a shinny hockey game, tobogganing and a child learning to skate.

“Canadian Tire money has always been a part of our lives, it feels like the unofficial currency of our country and to be involved in the development of coins for this iconic company is a great honour,” said Joe Morse, Coordinator of Sheridan’s Bachelor of Applied Arts – Illustration program. “Each year when the snow flies my young children look forward to the winter activities depicted on the coins.”

Joe Morse is the Coordinator of the Bachelor of Applied Arts - Illustration Program at Sheridan College in Oakville. Sheridan offers the only dedicated Illustration bachelor’s degree program in Canada and has been ranked as one of the nation’s best illustration programs by Applied Arts Magazine.

Graduates from Sheridan’s Bachelor of Applied Arts – Illustration program go on to work throughout the world in a wide variety of industries from publishing, advertising, broadcast entertainment, engineering and computer gaming.

About Joe Morse

An exhibiting artist, educator and illustrator, Joe has been recognized with over 150 international awards. He was recently honoured as Artist/Educator of the Year by 3x3 Magazine. His illustration clients include, Major League Baseball, Nike, Universal Pictures, Target and major magazines and newspapers worldwide, including Rolling Stone, The Times of London, Esquire, GQ, and The New York Times.

About Canadian Tire

Canadian Tire Corporation, Limited (TSX: CTC.a, CTC) is comprised of five business units: Canadian Tire Retail, one of Canada's most-shopped general merchandise retailers with 476 stores; PartSource, an automotive parts specialty chain with 87 stores; Canadian Tire Petroleum, one of the country's largest and most productive independent retailers of gasoline, operating 273 gas bars, 268 convenience stores and kiosks, and 73 car washes; Mark's Work Wearhouse, one of the country's leading apparel retailers operating 374 stores in Canada; and Canadian Tire Financial Services that has issued over five million Canadian Tire MasterCard credit cards and markets related financial products and services for retail and petroleum customers. More than 57,000 Canadians work across Canadian Tire's organization from coast-to-coast in the enterprise's retail, financial services, and petroleum businesses.

For more information , please contact :



Susan Atkinson, Manager, Media Relations, Sheridan College

Susan.atkinson@sheridanc.on.ca or 905-845-9430, ext. 2096



Sarah Rodgers – Advisor, Corporate Communications, Canadian Tire Corporation

Amy.cole@cantire.com or 416-480-3348