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Alumni Profiles

Kirk Allen

Kirk Allen

Pilon School of Business
Year of Graduation: 1982
Program: Advertising

Endless Opportunities

Kirk Allen knows first-hand the importance of following up. After graduating from Sheridan’s advertising program, he applied for a job at the Montreal Gazette daily newspaper, keen to work in his hometown. The Gazette’s advertising manager suggested that Kirk come back in a year when he had gained some experience at a smaller newspaper.

Undaunted, Kirk went on to work for the much smaller Sunday Express, learning the ins and outs of the newspaper advertising business. A year later, he came knocking on the door of his connection at the Montreal Gazette once again asking for a job. Although there was no official position available, Kirk was hired, and began building an impressive career in the industry.

After working his way up to senior management at the Gazette, Kirk became VP of Advertising for the National Post based in Toronto, and soon thereafter became Executive Vice President, Integrated Advertising Sales at Postmedia Network Inc., (formerly Canwest and Hollinger Inc.), Canada’s largest network of daily newspapers and websites. In 2012, he co-founded the Toronto-based digital marketing company, Reshift Media Inc.

My experience proves the power of the follow-up,” says Kirk, who has returned to Sheridan to offer words of wisdom to advertising students and alumni. “Connect with people. That’s the key to giving a great impression. It’s not enough to send or hand someone your resume. Go for what you want, even if there isn’t a job posted.” he recommends.

It’s never been easier to connect today, whether you are marketing yourself or on behalf of your clients, Kirk adds. “Marketers are in a wildly enviable position these days to take advantage of endless creative opportunities available online to reach their target audience. Whether the strategy includes digital display, SEO, SEM or social media platforms, the analytics behind these initiatives allows for near instant measurable results. It’s difficult to find challenges in such a time of growth and opportunity for marketers.”

Although he now specializes in online marketing strategy, Kirk graduated before the advent of the Internet. “Everything I learned at Sheridan at that time, I was able to apply on the job,” says Kirk, calling the Advertising program the best of its kind in Canada.

Connect with Kirk on:
Twitter: @kirkallen22

Learn more about Sheridan’s Advertising and Marketing Communications Management program.