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Alumni Profiles

Caitlin Hoey

Caitlin Hoey

Pilon School of Business
Year of Graduation: 2013
Program: Advertising

The Value of Volunteering

Good things don’t happen to those who wait. That’s Caitlin’s Hoey’s twist on an old adage and it has paid off.

She entered today’s tight job market in 2013 with a truckload of determination backed up with an impressive list of volunteer efforts and awards. No wonder then that it didn’t take Caitlin long to land her current position as Marketing Assistant/Coordinator at Pillitteri Estates Winery close to her hometown of Grimsby, Ontario.

The wine industry is both global and very personal at the same time, making it an interesting field to work in, says Caitlin. “We communicate with people from all over the world through events, shows and product sales. But personalized customer service plays a role also, as wine marketers cater to the preferences of the individual consumer.” This is part of a growing trend encouraging customers to become more active participants in a company’s marketing efforts, adds Caitlin.

Keeping on top of the latest marketing methods was all part and parcel of her Sheridan training, Caitlin says. The “real-life” challenge of Sheridan’s Ontario College Marketing Competition was particularly helpful in smoothing the transition from school to work. Her volunteer roles with the Sheridan Advertising Association as a student and the microenterprise support group, the BrandAid Project following graduation also count as memorable and invaluable experiences, she adds.

“Volunteer, network and have fun. You will be surprised how much you will come out of your shell,” advises Caitlin, who received Sheridan’s Silver Medal of Academic Achievement. It’s all about persistence, she says. “New graduates, please don’t give up. Keep applying for positions that interest you no matter what. It is a big world out there. With determination and confidence, you can make things happen.”

Learn more about Sheridan’s Advertising programs:

Advertising Account Management 
Advertising and Marketing Communications Management