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Alumni News

Creativity Meets Industry at Screen Industries Training Centre

February 10, 2012

Erin Fotheringham rarely hears the word “no” in her job. And she likes it that way. As Project Coordinator at the Screen Industries Training Centre (SIRT), she is energized by the staff's commitment to pushing the limits of 3D filmmaking, research and training.

“Every day I see the things our researchers come up with and I am blown away,” says the 2011 Project Management grad. “The level of talent and innovation here is unreal. At SIRT, you are allowed the freedom to be curious and creative so you can go on to discover something both unique and useful.”

Colleague Carolina Salcedo, SIRT’s Communications Officer, agrees. “From my coworkers in our office to our industry partners, I'm surrounded by smart, ambitious, creative people who dream big.”

Clearly, those dreams are becoming a reality. In January, SIRT was featured on CBC’s The National as part of a segment on Ontario’s growth as a centre for 3D moviemaking. The segment is available here on the CBC website: The National.

February brings the launch of SIRT’s online data base showcasing 3D talent in Ontario. Adding to the roster are industry training events and a new batch of Sheridan arts and engineering student interns taking on some applied research projects. Despite the pace, Erin and Carolina are clearly enjoying the ride, employing a creative approach to working that has become a highly sought-after skill.

“I firmly believe that you should always aim for a certain level of creativity in any type of communication,” says Carolina. “My role challenges me to find ways to creatively present often technically detailed information to our partners and the industry in general.”

Erin is also required to use both sides of her brain. “I am able to incorporate both my creative problem-solving and technical skills into my job as both Project Manager and Office Supervisor.”

Erin came to Sheridan after earning an Honours BA from the University of Guelph with a major in Criminal Justice and Public Policy. She was looking for a program combining practical skills and professional experience to prepare her for the competitive workforce. “At Sheridan, I would learn hands-on what it takes to be a project manager and successfully execute projects and events. This real-world exposure in the industry sold me on the program.”

Carolina Salcedo was already familiar with Sheridan’s applied learning environment, having graduated from the joint University of Toronto (Mississauga) Communications, Culture and Information Technology program in 2010. “I knew that I would receive a high quality education with Sheridan's practical industry focus and strong student support system,” says Carolina, who also earned her Corporate Communications Certificate in 2011.