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New Music Video from Big Sugar!

Alumni behind latest Big Sugar music video

November 23, 2015

A big hand to Darin Bristow and his team of fellow Sheridan grads for producing the new music video from the band Big Sugar www.bigsugar.com. Pulled together in a scant three months, Natty Dread Rock was released late last month to coincide with the band’s latest tour in support of Calling All The Youth.

What’s more, the production team worked on the video outside their regular jobs. Dana Boadway Masson (Art Fundamentals, 1995; Illustration, 1998; Computer Graphics, 1999; Computer Animation, 2000) and Jennifer Drew (Illustration, 1998) added their creative talents to the project, along with Darin as Director/Producer/Animator and Gordie Johnson - aka Big Sugar.

A proud two-time graduate of Sheridan (Classical Animation '95 and Computer Animation '99), Darin joined Pipeline Studios in 2015 as VP, Development, following 20 years at Corus Entertainment and Nelvana. He is also Chair of Sheridan’s Program Advisory Committee for the Bachelor of Animation. “No matter where my work takes me I love being an ambassador for Sheridan.”

The collaborative seed for the video was planted at Sheridan 16 years ago when Big Sugar played at the Sheridan pub. Darin - a student at the time and a fan of the band - designed a poster for the concert. He struck up a friendship with Gordie, and continued to design posters for Big Sugar, which eventually led to the creation of Natty Dread Rock. No stranger to music video production, Darin earned kudos for the animated video Get It Up which he produced in 2010 for American rock supergroup Chickenfoot.

Clearly a very busy artist, Darin says he will always find the time to devote to these labours of love. “The music of Van Halen, Big Sugar and others has inspired me to carve out my own tiny spot in their legacy. My passion for their music is where I find my midnight oil,” says Darin, who created the Big Sugar video at his home studio. “Technology has come so far nowadays, that with the right training and skills, including those I learned at Sheridan, artists with creative ambition truly can achieve great things - right from their laptops.”

Natty Dread Rock official music video

Darin has also produced videos for Canadian rock icon Kim Mitchell. Check out their latest collaboration called Kim-Bits on www.kimmitchell.ca Kim-Bit

Darin Bristow, Dana Boadway Masson and Jennifer Drew
From left, Darin Bristow, Dana Boadway Masson and Jennifer Drew

Darin Bristow’s poster for Big Sugar’s concert at Sheridan in 1998
Darin Bristow’s poster for Big Sugar’s concert at Sheridan in 1998