Teaching & Research Interests
Scholarship, Research & Creative Activities
Donna Black has worked in the travel industry for over twenty years in various segments of the exciting world of travel. Travel Sales and Client Retention are her passions. As an independent contractor, Donna has organized cruise incentive groups as large as 620 people. She has also developed a reputation as a Custom Travel Designer. As a professor in Sheridan’s Tourism and Travel Program, Donna enjoys the privilege of sharing her vision for a future in the Travel Industry with students. The door is widening for young travel professionals to create new pathways as thousands of mature travel professionals retire from the industry.
Donna's education includes a Bachelor of Science and a Master of Arts degree. Industry certifications include "Elite Cruise Counsellor", "Certified Travel Counsellor" and “CLIA Management Institute” (University of Miami) as well as several other destination specialist and cruise line specialist certificates.
Donna has extensive knowledge and understanding of the travel industry through her travel to many destinations of the world including Africa, Asia, Israel, Europe, Canada and the United States. She has sailed on over 60 cruises on various classes of vessels and cruise lines to the Mediterranean, Central Europe, French Polynesia, the Caribbean, Mexico, Hawaii, Alaska and the Panama Canal.
As president/owner of "Seas the Moment Consulting”, Donna has developed courses on prospecting for clientele, principles of customer service and excellence in conducting travel groups. These seminars have been presented to various agency groups within Canada and the United States. Currently, Donna is a full-time professor in the Tourism and Travel program of Sheridan College. Donna has designed/taught curriculum focussed on Introduction to Meetings and Events, Custom Travel Design and Costing, Inbound Tourism and Travel Sales.
In addition, Donna works as a personal travel consultant with Away by TTI Travel focussing on Custom Travel Design for upscale clients. She feels this is essential to understanding the fast-changing trends within the travel industry while sharing her passion for excellence in travel planning with her students.