The oldest of the baby boom generation (those born between 1946 - 1964) will turn 65 in 2011; longevity trends mean that cohorts preceding the baby boomers are living longer than earlier generations. By 2025, it is estimated that 20% of the population will be over 65.
This demographic shift provides businesses with a significant and immediate business opportunity for companies that effectively respond to the needs of older Canadians and their families. For many businesses, adjusting to this change in customer base will require a greater level of understanding of the needs and wants of older adults than ever before. SERC's ability to turn research into real-world solutions and appreciation for issues facing older adults places us in a position to be able to help businesses capture and keep his segment of the population as a customer group.
To learn more about how SERC is working to meet the needs of the business community, please read about our
Mature Consumers Studies™
(
MCS™) program, and our
Business of Aging: Information Exchange Network (
BA:IEN)